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Generative search engines represent a transition from traditional ranking-based retrieval to Large Language Model (LLM)-based synthesis, transforming optimization goals from ranking prominence towards content inclusion. Generative Engine…

Artificial Intelligence · Computer Science 2026-03-24 Jiaqi Yuan , Jialu Wang , Zihan Wang , Qingyun Sun , Ruijie Wang , Jianxin Li

The advent of large language models (LLMs) has ushered in a new paradigm of search engines that use generative models to gather and summarize information to answer user queries. This emerging technology, which we formalize under the unified…

Machine Learning · Computer Science 2024-07-01 Pranjal Aggarwal , Vishvak Murahari , Tanmay Rajpurohit , Ashwin Kalyan , Karthik Narasimhan , Ameet Deshpande

Large Language Models are fundamentally reshaping content discovery through AI-native search systems such as ChatGPT, Gemini, and Claude. Unlike traditional search engines that match keywords to documents, these systems infer user intent,…

Artificial Intelligence · Computer Science 2026-02-04 Faye Zhang , Qianyu Cheng , Jasmine Wan , Vishwakarma Singh , Jinfeng Rao , Kofi Boakye

Generative answer engines expose content through selective citation rather than ranked retrieval, fundamentally altering how visibility is determined. This shift calls for new optimization methods beyond traditional search engine…

Information Retrieval · Computer Science 2026-04-22 Zikang Liu , Peilan Xu

With the rise of large language models (LLMs), generative engines are becoming powerful alternatives to traditional search, reshaping retrieval tasks. In e-commerce, for instance, conversational shopping agents now guide consumers to…

Information Retrieval · Computer Science 2025-11-27 Puneet S. Bagga , Vivek F. Farias , Tamar Korkotashvili , Tianyi Peng , Yuhang Wu

The rapid adoption of generative AI-powered search engines like ChatGPT, Perplexity, and Gemini is fundamentally reshaping information retrieval, moving from traditional ranked lists to synthesized, citation-backed answers. This shift…

Information Retrieval · Computer Science 2025-09-15 Mahe Chen , Xiaoxuan Wang , Kaiwen Chen , Nick Koudas

Generative search engines (GEs) leverage large language models (LLMs) to deliver AI-generated summaries with website citations, establishing novel traffic acquisition channels while fundamentally altering the search engine optimization…

Information Retrieval · Computer Science 2025-09-19 Lijia Ma , Juan Qin , Xingchen Xu , Yong Tan

Generative search engines increasingly determine whether online information is merely discoverable, cited as a source, or actually absorbed into generated answers. This paper proposes a two-stage measurement framework for Generative Engine…

Information Retrieval · Computer Science 2026-04-30 Zhang Kai , He Xinyue , Yao Jingang

The proliferation of AI-powered search engines has shifted information discovery from traditional link-based retrieval to direct answer generation with selective source citation, creating new challenges for content visibility. While…

Computation and Language · Computer Science 2026-04-01 Junwei Yu , Mufeng Yang , Yepeng Ding , Hiroyuki Sato

Generative engines (GEs) are reshaping information access by replacing ranked links with citation-grounded answers, yet current Generative Engine Optimization (GEO) methods optimize each instance in isolation, unable to accumulate or…

Artificial Intelligence · Computer Science 2026-04-22 Beining Wu , Fuyou Mao , Jiong Lin , Cheng Yang , Jiaxuan Lu , Yifu Guo , Siyu Zhang , Yifan Wu , Ying Huang , Fu Li

The rise of generative AI search engines is disrupting traditional SEO, with Gartner predicting 25% reduction in conventional search usage by 2026. This necessitates new approaches for web content visibility in AI-driven search…

Machine Learning · Statistics 2025-07-08 Florian Lüttgenau , Imar Colic , Gervasio Ramirez

With the rapid advancement of large language models, there has been a growing interest in their capabilities in mathematical reasoning. However, existing research has primarily focused on text-based algebra problems, neglecting the study of…

Machine Learning · Computer Science 2024-09-17 Zihan Huang , Tao Wu , Wang Lin , Shengyu Zhang , Jingyuan Chen , Fei Wu

AI answer engines generate answers from retrieved pages but cite only a few sources. This makes visibility depend not just on ranking, but on being cited. We study competitive Generative Engine Optimization (GEO): when two retrieved…

Artificial Intelligence · Computer Science 2026-05-26 Rahul Vishwakarma , Shushant Kumar , Ratnesh Jamidar

As Generative Engines revolutionize information retrieval by synthesizing direct answers from retrieved sources, ensuring source visibility becomes a significant challenge. Improving it through targeted content revisions is a practical…

Information Retrieval · Computer Science 2026-01-21 Heyang Zhou , JiaJia Chen , Xiaolu Chen , Jie Bao , Zhen Chen , Yong Liao

Generative Engine Optimization (GEO) aims to improve content visibility in AI-generated responses. However, existing methods measure contribution-how much a document influences a response-rather than citation, the mechanism that actually…

Information Retrieval · Computer Science 2026-03-11 Zhihua Tian , Yuhan Chen , Yao Tang , Jian Liu , Ruoxi Jia

Web-enabled LLM agents are changing how online information influences search outcomes. \ Existing Generative Engine Optimization (GEO) studies mainly focus on individual webpages. \ However, agentic web search is not a single-document…

Information Retrieval · Computer Science 2026-05-14 Hengwei Ye , Jiasheng Mao , Zhenhan Guan , Zheng Tian

Large Language Models (LLMs), such as ChatGPT, demonstrate a strong understanding of human natural language and have been explored and applied in various fields, including reasoning, creative writing, code generation, translation, and…

Artificial Intelligence · Computer Science 2023-05-30 Zhenlong Li , Huan Ning

We introduce a new framework that leverages machine learning models known as generative models to solve optimization problems. Our Generator-Enhanced Optimization (GEO) strategy is flexible to adopt any generative model, from quantum to…

Quantum Physics · Physics 2022-07-01 Javier Alcazar , Mohammad Ghazi Vakili , Can B. Kalayci , Alejandro Perdomo-Ortiz

Large language models (LLMs) increasingly rank products, documents, and recommendations for user queries, which makes manipulating these rankings a growing concern for fairness and information integrity. Research on generative engine…

Cryptography and Security · Computer Science 2026-05-29 Ojas Nimase , Zhe Chen , Gengpei Qi , Yue Zhao , Xiyang Hu

Retrieval augmented generation has emerged as an effective method to enhance large language model performance. This approach typically relies on an internal retrieval module that uses various indexing mechanisms to manage a static…

Information Retrieval · Computer Science 2024-12-31 Guangxin He , Zonghong Dai , Jiangcheng Zhu , Binqiang Zhao , Qicheng Hu , Chenyue Li , You Peng , Chen Wang , Binhang Yuan
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