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Creative writing is a key capability of Large Language Models (LLMs), with potential applications in literature, storytelling, and various creative domains. However, evaluating the creativity of machine-generated texts remains a significant…

Computation and Language · Computer Science 2025-04-23 Ruizhe Li , Chiwei Zhu , Benfeng Xu , Xiaorui Wang , Zhendong Mao

Researchers have argued that large language models (LLMs) exhibit high-quality writing capabilities from blogs to stories. However, evaluating objectively the creativity of a piece of writing is challenging. Inspired by the Torrance Test of…

Computation and Language · Computer Science 2024-03-11 Tuhin Chakrabarty , Philippe Laban , Divyansh Agarwal , Smaranda Muresan , Chien-Sheng Wu

In the field of natural language processing, the rapid development of large language model (LLM) has attracted more and more attention. LLMs have shown a high level of creativity in various tasks, but the methods for assessing such…

Computation and Language · Computer Science 2025-02-21 Yunpu Zhao , Rui Zhang , Wenyi Li , Di Huang , Jiaming Guo , Shaohui Peng , Yifan Hao , Yuanbo Wen , Xing Hu , Zidong Du , Qi Guo , Ling Li , Yunji Chen

Although capable of generating creative text, Large Language Models (LLMs) are poor judges of what constitutes "creativity". In this work, we show that we can leverage this knowledge of how to write creatively in order to better judge what…

Computation and Language · Computer Science 2024-12-10 Matthew Lyle Olson , Neale Ratzlaff , Musashi Hinck , Shao-yen Tseng , Vasudev Lal

Automatic evaluation of long-form literary writing remains challenging, as generic LLM-as-Judge approaches may not fully capture creativity-related dimensions such as originality and flexibility. Although the Torrance Test of Creative…

Computation and Language · Computer Science 2026-05-21 Jinlong Liu , Mohammed Bahja , Mark Lee

Creativity is often seen as a hallmark of human intelligence. While large language models (LLMs) are increasingly perceived as generating creative text, there is still no holistic and scalable framework to evaluate their creativity across…

Story-writing is a fundamental aspect of human imagination, relying heavily on creativity to produce narratives that are novel, effective, and surprising. While large language models (LLMs) have demonstrated the ability to generate…

Computation and Language · Computer Science 2025-05-13 Mete Ismayilzada , Claire Stevenson , Lonneke van der Plas

This paper assesses the potential for large language models (LLMs) to serve as assistive tools in the creative writing process, by means of a single, in-depth case study. In the course of the study, we develop interactive and multi-voice…

Computation and Language · Computer Science 2023-12-08 Murray Shanahan , Catherine Clarke

Creativity involves not only generating new ideas from scratch but also redefining existing concepts and synthesizing previous insights. Among various techniques developed to foster creative thinking, brainstorming is widely used. With…

Human-Computer Interaction · Computer Science 2024-10-17 Hung-Fu Chang , Tong Li

We examine, analyze, and compare four representative creativity measures--perplexity, LLM-as-a-Judge, the Creativity Index (CI; measuring n-gram overlap with web corpora), and syntactic templates (detecting repetition of common…

Computation and Language · Computer Science 2026-01-29 Li-Chun Lu , Miri Liu , Pin-Chun Lu , Yufei Tian , Shao-Hua Sun , Nanyun Peng

Traditional reference-based metrics, such as BLEU and ROUGE, are less effective for assessing outputs from Large Language Models (LLMs) that produce highly creative or superior-quality text, or in situations where reference outputs are…

Human-Computer Interaction · Computer Science 2024-07-08 Qian Pan , Zahra Ashktorab , Michael Desmond , Martin Santillan Cooper , James Johnson , Rahul Nair , Elizabeth Daly , Werner Geyer

Ensuring that large language models (LLMs) reflect diverse user values and preferences is crucial as their user bases expand globally. It is therefore encouraging to see the growing interest in LLM personalization within the research…

Computation and Language · Computer Science 2024-06-18 Yijiang River Dong , Tiancheng Hu , Nigel Collier

The following paper introduces a general linguistic creativity test for humans and Large Language Models (LLMs). The test consists of various tasks aimed at assessing their ability to generate new original words and phrases based on word…

Computation and Language · Computer Science 2025-11-11 Anca Dinu , Andra-Maria Florescu , Alina Resceanu

With the surge of large language models (LLMs) and their ability to produce customized output, style-personalized text generation--"write like me"--has become a rapidly growing area of interest. However, style personalization is highly…

Computation and Language · Computer Science 2025-10-16 Anubhav Jangra , Bahareh Sarrafzadeh , Silviu Cucerzan , Adrian de Wynter , Sujay Kumar Jauhar

Evaluating the writing capabilities of large language models (LLMs) remains a significant challenge due to the multidimensional nature of writing skills and the limitations of existing metrics. LLM's performance in thousand-words level and…

Computation and Language · Computer Science 2026-04-22 Andrew Zhuoer Feng , Cunxiang Wang , Yu Luo , Lin Fan , Yilin Zhou , Zikang Wang , Xiaotao Gu , Jie Tang , Hongning Wang , Minlie Huang

Accuracy remains a standard metric for evaluating AI systems, but it offers limited insight into how models arrive at their solutions. In this work, we introduce a benchmark based on brainteasers written in long narrative form to probe more…

Artificial Intelligence · Computer Science 2025-10-30 Simeng Han , Howard Dai , Stephen Xia , Grant Zhang , Chen Liu , Lichang Chen , Hoang Huy Nguyen , Hongyuan Mei , Jiayuan Mao , R. Thomas McCoy

Evaluating creativity is challenging, even for humans, not only because of its subjectivity but also because it involves complex cognitive processes. Inspired by work in marketing, we attempt to break down visual advertisement creativity…

Computer Vision and Pattern Recognition · Computer Science 2025-09-24 Zhaoyi Joey Hou , Adriana Kovashka , Xiang Lorraine Li

Creativity assessment in science and engineering is increasingly based on both human and AI judgment, but the cognitive processes and biases behind these evaluations remain poorly understood. We conducted two experiments examining how…

Computation and Language · Computer Science 2025-05-06 Antonio Laverghetta , Tuhin Chakrabarty , Tom Hope , Jimmy Pronchick , Krupa Bhawsar , Roger E. Beaty

We introduce Creativity Benchmark, an evaluation framework for large language models (LLMs) in marketing creativity. The benchmark covers 100 brands (12 categories) and three prompt types (Insights, Ideas, Wild Ideas). Human pairwise…

Computation and Language · Computer Science 2025-10-21 Ninad Bhat , Kieran Browne , Pip Bingemann

The development of large language models (LLMs) capable of following instructions and engaging in conversational interactions sparked increased interest in their utilization across various support tools. We investigate the utility of modern…

Human-Computer Interaction · Computer Science 2024-01-31 Tuhin Chakrabarty , Vishakh Padmakumar , Faeze Brahman , Smaranda Muresan
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