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Influence maximization (IM) has been extensively studied for better viral marketing. However, previous works put less emphasis on how balancedly the audience are affected across different communities and how diversely the seed nodes are…

Social and Information Networks · Computer Science 2020-03-31 Yu Zhang

Influence maximization (IM) is the problem of identifying a limited number of initial influential users within a social network to maximize the number of influenced users. However, previous research has mostly focused on individual…

Social and Information Networks · Computer Science 2024-03-29 Zirui Yuan , Minglai Shao , Zhiqian Chen

Binary decision making classifiers are not fair by default. Fairness requirements are an additional element to the decision making rationale, which is typically driven by maximizing some utility function. In that sense, algorithmic fairness…

Computers and Society · Computer Science 2022-06-07 Joachim Baumann , Anikó Hannák , Christoph Heitz

Influence Maximization (IM) aims to maximize the number of people that become aware of a product by finding the `best' set of `seed' users to initiate the product advertisement. Unlike prior arts on static social networks containing fixed…

Social and Information Networks · Computer Science 2019-11-14 Xudong Wu , Luoyi Fu , Zixin Zhang , Jingfan Meng , Xinbing Wang , Guihai Chen

Influence maximization is the task of selecting a small number of seed nodes in a social network to maximize the influence spread from these seeds. It has been widely investigated in the past two decades. In the canonical setting, the…

Social and Information Networks · Computer Science 2022-02-21 Zhijie Zhang , Wei Chen , Xiaoming Sun , Jialin Zhang

We study the problem of allocating indivisible goods among n agents in a fair manner. For this problem, maximin share (MMS) is a well-studied solution concept which provides a fairness threshold. Specifically, maximin share is defined as…

Computer Science and Game Theory · Computer Science 2017-11-22 Siddharth Barman , Arpita Biswas , Sanath Kumar Krishnamurthy , Y. Narahari

Algorithmic fairness has become a central concern in modern machine learning and AI applications. However, two pressing challenges remain: (1) The fairness guarantees of existing methods often rely on specific data distributional…

Methodology · Statistics 2026-05-14 Xiaotian Hou , Linjun Zhang

Influence maximization has found applications in a wide range of real-world problems, for instance, viral marketing of products in an online social network, and information propagation of valuable information such as job vacancy…

Social and Information Networks · Computer Science 2021-11-04 Junaid Ali , Mahmoudreza Babaei , Abhijnan Chakraborty , Baharan Mirzasoleiman , Krishna P. Gummadi , Adish Singla

Given its vast application on online social networks, Influence Maximization (IM) has garnered considerable attention over the last couple of decades. Due to the intricacy of IM, most current research concentrates on estimating the…

Social and Information Networks · Computer Science 2023-04-14 Zonghan Zhang , Zhiqian Chen

We study fairness in social influence maximization, whereby one seeks to select seeds that spread a given information throughout a network, ensuring balanced outreach among different communities (e.g. demographic groups). In the literature,…

Social and Information Networks · Computer Science 2025-01-31 Shubham Chowdhary , Giulia De Pasquale , Nicolas Lanzetti , Ana-Andreea Stoica , Florian Dorfler

This paper studies a Group Influence with Minimum cost which aims to find a seed set with smallest cost that can influence all target groups, where each user is associated with a cost and a group is influenced if the total score of the…

Computer Science and Game Theory · Computer Science 2022-12-16 Phuong N. H. Pham , Canh V. Pham , Hieu V. Duong , Thanh T. Nguyen , My T. Thai

A social network (SN) is a social structure consisting of a group representing the interaction between them. SNs have recently been widely used and, subsequently, have become suitable and popular platforms for product promotion and…

Social and Information Networks · Computer Science 2022-09-13 Saeid Ghafouri , Seyed Hossein Khasteh , Seyed Omid Azarkasb

Given a budget and arbitrary cost for selecting each node, the budgeted influence maximization (BIM) problem concerns selecting a set of seed nodes to disseminate some information that maximizes the total number of nodes influenced (termed…

Social and Information Networks · Computer Science 2013-01-23 Huy Nguyen , Rong Zheng

Influence Maximization (IM) is to identify the seed set to maximize information dissemination in a network. Elegant IM algorithms could naturally extend to cases where each node is equipped with a specific weight, reflecting individual…

Social and Information Networks · Computer Science 2024-12-11 Xinyan Su , Zhiheng Zhang , Jiyan Qiu

Adversarial Influence Blocking Maximization (AIBM) aims to select a set of positive seed nodes that propagate synchronously with the known negative seed nodes to counteract their negative influence. Time factor plays a particularly vital…

Social and Information Networks · Computer Science 2026-03-24 Jilong Shi , Qiangpeng Fang , Xiaobin Rui , Jian Zhang , Zhixiao Wang

Influence Maximization (IM) is a famous topic in mobile networks and social computing, which aims at finding a small subset of users to maximize the influence spread through online information cascade. Recently, some careful researchers…

Social and Information Networks · Computer Science 2023-10-17 Jianxiong Guo , Qiufen Ni , Weili Wu , Ding-Zhu Du

In this paper, we study the Multi-Round Influence Maximization (MRIM) problem, where influence propagates in multiple rounds independently from possibly different seed sets, and the goal is to select seeds for each round to maximize the…

Social and Information Networks · Computer Science 2019-06-07 Lichao Sun , Weiran Huang , Philip S. Yu , Wei Chen

Competitive Influence Maximization (CIM) has been studied for years due to its wide application in many domains. Most current studies primarily focus on the micro-level optimization by designing policies for one competitor to defeat its…

Social and Information Networks · Computer Science 2023-08-22 Congcong Zhang , Jingya Zhou , Jin Wang , Jianxi Fan , Yingdan Shi

Influence maximization (IM) is formulated as selecting a set of initial users from a social network to maximize the expected number of influenced users. Researchers have made great progress in designing various traditional methods, and…

Social and Information Networks · Computer Science 2023-05-09 Chen Ling , Junji Jiang , Junxiang Wang , My Thai , Lukas Xue , James Song , Meikang Qiu , Liang Zhao

To fix the 'bias in, bias out' problem in fair machine learning, it is important to steer feature distributions of data or internal representations of Large Language Models (LLMs) to ideal ones that guarantee group-fair outcomes. Previous…

Machine Learning · Computer Science 2025-10-27 Mohit Sharma , Amit Jayant Deshpande , Chiranjib Bhattacharyya , Rajiv Ratn Shah