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In e-commerce, behavioral data is collected for decision making which can be costly and slow. Simulation with LLM powered agents is emerging as a promising alternative for representing human population behavior. However, LLMs are known to…

Artificial Intelligence · Computer Science 2025-04-01 Saab Mansour , Leonardo Perelli , Lorenzo Mainetti , George Davidson , Stefano D'Amato

Conjoint analysis is a cornerstone of market research for estimating consumer preferences; however, traditional methods face persistent challenges regarding time, cost, and respondent fatigue. To address these limitations, this study…

Information Retrieval · Computer Science 2026-04-28 Bin Xuan , Jungmin Hwang , Hakyeon Lee

Crowd work platforms like Amazon Mechanical Turk and Prolific are vital for research, yet workers' growing use of generative AI tools poses challenges. Researchers face compromised data validity as AI responses replace authentic human…

Human-Computer Interaction · Computer Science 2025-06-02 Amanda Chan , Catherine Di , Joseph Rupertus , Gary Smith , Varun Nagaraj Rao , Manoel Horta Ribeiro , Andrés Monroy-Hernández

This paper presents a novel design of a multi-agent system framework that applies large language models (LLMs) to automate the parametrization of simulation models in digital twins. This framework features specialized LLM agents tasked with…

Artificial Intelligence · Computer Science 2024-07-23 Yuchen Xia , Daniel Dittler , Nasser Jazdi , Haonan Chen , Michael Weyrich

A/B testing experiment is a widely adopted method for evaluating UI/UX design decisions in modern web applications. Yet, traditional A/B testing remains constrained by its dependence on the large-scale and live traffic of human…

Human-Computer Interaction · Computer Science 2026-03-12 Yuxuan Lu , Ting-Yao Hsu , Hansu Gu , Limeng Cui , Yaochen Xie , William Headden , Bingsheng Yao , Akash Veeragouni , Jiapeng Liu , Sreyashi Nag , Jessie Wang , Dakuo Wang

Recently, there has been an emergence of employing LLM-powered agents as believable human proxies, based on their remarkable decision-making capability. However, existing studies mainly focus on simulating human dialogue. Human non-verbal…

Information Retrieval · Computer Science 2023-10-16 Junjie Zhang , Yupeng Hou , Ruobing Xie , Wenqi Sun , Julian McAuley , Wayne Xin Zhao , Leyu Lin , Ji-Rong Wen

With the recent development of natural language generation models - termed as large language models (LLMs) - a potential use case has opened up to improve the way that humans interact with robot assistants. These LLMs should be able to…

Multiagent Systems · Computer Science 2024-11-27 Mitchell Rosser , Marc. G Carmichael

As NLP evaluation shifts from static benchmarks to multi-turn interactive settings, LLM-based simulators have become widely used as user proxies, serving two roles: generating user turns and providing evaluation signals. Yet, these…

Artificial Intelligence · Computer Science 2026-03-13 Xuhui Zhou , Weiwei Sun , Qianou Ma , Yiqing Xie , Jiarui Liu , Weihua Du , Sean Welleck , Yiming Yang , Graham Neubig , Sherry Tongshuang Wu , Maarten Sap

Banks receive millions of reports of fraud, scams, and disputed transactions every year, making it challenging to accurately direct customers to the appropriate specialist teams for assistance. The existing manual process driven by humans…

We explore the potential of Large Language Models (LLMs) to replicate human behavior in economic market experiments. Compared to previous studies, we focus on dynamic feedback between LLM agents: the decisions of each LLM impact the market…

General Economics · Economics 2025-05-13 R. Maria del Rio-Chanona , Marco Pangallo , Cars Hommes

Current large language model (LLM) agents lack authentic human psychological processes necessary for genuine digital twins and social AI applications. To address this limitation, we present a computational implementation of Global Workspace…

Agentic AI has taken on the role of assistant, collaborator, and decision-support tool. We argue the next role on that list is more personal: you. These are digital twins of each individual -- twin agents -- representing their knowledge,…

Human-Computer Interaction · Computer Science 2026-05-20 Hugo Andersson , Niklas Elmqvist

Recent interest in human-AI interactions in agent-based modeling and simulation (ABMS) has grown rapidly due to the widespread utilization of large language models (LLMs). ABMS is an intelligent approach that simulates autonomous agents'…

Human-Computer Interaction · Computer Science 2025-06-18 Ziyue Lin , Siqi Shen , Zichen Cheng , Cheok Lam Lai , Siming Chen

Computational experiments have emerged as a valuable method for studying complex systems, involving the algorithmization of counterfactuals. However, accurately representing real social systems in Agent-based Modeling (ABM) is challenging…

Artificial Intelligence · Computer Science 2024-02-02 Qun Ma , Xiao Xue , Deyu Zhou , Xiangning Yu , Donghua Liu , Xuwen Zhang , Zihan Zhao , Yifan Shen , Peilin Ji , Juanjuan Li , Gang Wang , Wanpeng Ma

Integrating large language models (LLMs) into personal assistants, like Xiao Ai and Blue Heart V, effectively enhances their ability to interact with humans, solve complex tasks, and manage IoT devices. Such assistants are also termed…

Multiagent Systems · Computer Science 2025-12-29 Guopeng Li , Ruiqi Wu , Haisheng Tan

Effective modeling of how human travelers learn and adjust their travel behavior from interacting with transportation systems is critical for system assessment and planning. However, this task is also difficult due to the complex cognition…

Artificial Intelligence · Computer Science 2025-11-04 Tianming Liu , Jirong Yang , Yafeng Yin , Manzi Li , Linghao Wang , Zheng Zhu

Multi-agent AI systems can be used for simulating collective decision-making in scientific and practical applications. They can also be used to introduce a diverse group discussion step in chatbot pipelines, enhancing the cultural…

Artificial Intelligence · Computer Science 2024-08-16 Razan Baltaji , Babak Hemmatian , Lav R. Varshney

Social media platforms mediate how billions form opinions and engage with public discourse. As autonomous AI agents increasingly participate in these spaces, understanding their behavioral fidelity becomes critical for platform governance…

Computation and Language · Computer Science 2026-04-23 Ljubisa Bojic , Alexander Felfernig , Bojana Dinic , Velibor Ilic , Achim Rettinger , Vera Mevorah , Damian Trilling

A common vision from science fiction is that robots will one day inhabit our physical spaces, sense the world as we do, assist our physical labours, and communicate with us through natural language. Here we study how to design artificial…

The believable simulation of multi-user behavior is crucial for understanding complex social systems. Recently, large language models (LLMs)-based AI agents have made significant progress, enabling them to achieve human-like intelligence…

Artificial Intelligence · Computer Science 2024-12-16 Yijun Liu , Wu Liu , Xiaoyan Gu , Yong Rui , Xiaodong He , Yongdong Zhang
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