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This chapter outlines the relation between artificial intelligence (AI) / machine learning (ML) algorithms and digital games. This relation is two-fold: on one hand, AI/ML researchers can generate large, in-the-wild datasets of human…
Gamification applies game mechanics to non-game environments to motivate and engage users. Artificial Intelligence (AI) offers powerful tools for personalizing and optimizing gamification, adapting to users' needs, preferences, and…
As artificial intelligence becomes increasingly integrated into software development processes, the prevalence and sophistication of AI-generated code continue to expand rapidly. This study addresses the critical need for transparency and…
The growing capabilities of generative AI (GenAI) have begun to reshape how games are designed and developed, offering new tools for content creation, gameplay simulation, and design ideation. While prior research has explored traditional…
This study looks at how generative artificial intelligence (AI) can revolutionize marketing, product development, and research. It discusses the latest developments in the field, easy-to-use resources, and moral and social hazards. In…
With respect to digital games, older adults are a demographic that is often underserved due to an industry-wide focus on younger audiences' preferences and skill sets. Meanwhile, as artificial intelligence (AI) continues to expand into…
Traditionally, AI has been modeled within economics as a technology that impacts payoffs by reducing costs or refining information for human agents. Our position is that, in light of recent advances in generative AI, it is increasingly…
AI systems have increasingly become our gateways to the Internet. We argue that just as advertising has driven the monetization of web search and social media, so too will commercial incentives shape the content served by AI. Unlike…
The rapidity with which generative AI has been adopted and advanced has raised legal and ethical questions related to the impact on artists rights, content production, data collection, privacy, accuracy of information, and intellectual…
Creativity is core to being human. Generative artificial intelligence (GenAI) holds promise for humans to be more creative by offering new ideas, or less creative by anchoring on GenAI ideas. We study the causal impact of GenAI on the…
When developers of artificial intelligence (AI) products need to decide between profit and safety for the users, they likely choose profit. Untrustworthy AI technology must come packaged with tangible negative consequences. Here, we…
AI technology has a long history which is actively and constantly changing and growing. It focuses on intelligent agents, which contain devices that perceive the environment and based on which takes actions in order to maximize goal success…
As the population continues to age, and gaming continues to grow as a hobby for older people, heterogeneity among older adult gamers is increasing. We argue that traditional game-based accessibility features, such as simplified input…
The advent of Artificial intelligence has promising advantages that can be utilized to transform the landscape of software project development. The Software process framework consists of activities that constantly require routine human…
In recent years, the fields of artificial intelligence and web-based programming have seen tremendous advancements, enabling developers to create dynamic and interactive websites and applications. At the forefront of these advancements,…
An Artificial Intelligence (AI) agent is a software entity that autonomously performs tasks or makes decisions based on pre-defined objectives and data inputs. AI agents, capable of perceiving user inputs, reasoning and planning tasks, and…
Artificial intelligence (AI) systems capable of generating creative outputs are reshaping our understanding of creativity. This shift presents an opportunity for creativity researchers to reevaluate the key components of the creative…
Generative artificial intelligence (AI) exhibits the capability to generate creative content akin to human output with greater efficiency and reduced costs. This groundbreaking capability, however, has ignited a debate regarding its…
Thanks to advances in large language models, a new type of software agent, the artificial intelligence (AI) agent, has entered the marketplace. Companies such as OpenAI, Google, Microsoft, and Salesforce promise their AI Agents will go from…
Artificial intelligence (AI) is an emerging technology that has the potential to transform many aspects of society, including the economy, healthcare, and transportation. This article synthesizes recent research literature on the global…