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Silicon samples are increasingly used as a low-cost substitute for human panels and have been shown to reproduce aggregate human opinion with high fidelity. We show that, in the alignment-relevant domain of philosophy, silicon samples…
Large language models exhibit societal biases associated with demographic information, including race, gender, and others. Endowing such language models with personalities based on demographic data can enable generating opinions that align…
We propose and explore the possibility that language models can be studied as effective proxies for specific human sub-populations in social science research. Practical and research applications of artificial intelligence tools have…
Researchers in social science and psychology have recently proposed using large language models (LLMs) as replacements for humans in behavioral research. In addition to arguments about whether LLMs accurately capture population-level…
Developing and validating psychometric scales requires large samples, multiple testing phases, and substantial resources. Recent advances in Large Language Models (LLMs) enable the generation of synthetic participant data by prompting…
Large language models (LLMs) are increasingly used to simulate survey responses, but synthetic data can be misaligned with the human population, leading to unreliable inference. We develop a general framework that converts LLM-simulated…
As Large Language Models (LLMs) increasingly appear in social science research (e.g., economics and marketing), it becomes crucial to assess how well these models replicate human behavior. In this work, using hypothesis testing, we present…
Alignment with human preference prevents large language models (LLMs) from generating misleading or toxic content while requiring high-cost human feedback. Assuming resources of human annotation are limited, there are two different ways of…
Generative AI (GenAI) is increasingly used in survey contexts to simulate human preferences. While many research endeavors evaluate the quality of synthetic GenAI data by comparing model-generated responses to gold-standard survey results,…
As synthetic data becomes widely used in language model development, understanding its impact on model behavior is crucial. This paper investigates the impact of the diversity of sources of synthetic data on fine-tuned large language…
The increasing use of synthetic data generated by Large Language Models (LLMs) presents both opportunities and challenges in data-driven applications. While synthetic data provides a cost-effective, scalable alternative to real-world data…
Large Language Models (LLMs) are transforming human decision-making by acting as cognitive collaborators. Yet, this promise comes with a paradox: while LLMs can improve accuracy, they may also erode independent reasoning, promote…
Large language models (LLMs) are increasingly used in social science simulations. While their performance on reasoning and optimization tasks has been extensively evaluated, less attention has been paid to their ability to simulate human…
Alongside the growth of generative AI, we are witnessing a surge in the use of synthetic data across all stages of the AI development pipeline. It is now common practice for researchers and practitioners to use one large generative model…
Large Language Models (LLMs) have emerged as powerful candidates to inform clinical decision-making processes. While these models play an increasingly prominent role in shaping the digital landscape, two growing concerns emerge in…
Large Language Models (LLMs) are increasingly used in decision-making scenarios that involve risk assessment, yet their alignment with human economic rationality remains unclear. In this study, we investigate whether LLMs exhibit risk…
How well can AI-derived synthetic research data replicate the responses of human participants? An emerging literature has begun to engage with this question, which carries deep implications for organizational research practice. This article…
When Artificial Intelligence (AI) is used to replace consumers (e.g., synthetic data), it is often assumed that AI emulates established consumers, and more generally human behaviors. Ten experiments with Large Language Models (LLMs)…
Large language models (LLMs) are increasingly explored as substitutes for human participants in cognitive tasks, but their ability to simulate human behavioral variability remains unclear. This study examines whether LLMs can approximate…
"Synthetic samples" based on large language models (LLMs) have been argued to serve as efficient alternatives to surveys of humans, assuming that their training data includes information on human attitudes and behavior. However,…