English
Related papers

Related papers: Creativity Benchmark: A benchmark for marketing cr…

200 papers

In the field of natural language processing, the rapid development of large language model (LLM) has attracted more and more attention. LLMs have shown a high level of creativity in various tasks, but the methods for assessing such…

Computation and Language · Computer Science 2025-02-21 Yunpu Zhao , Rui Zhang , Wenyi Li , Di Huang , Jiaming Guo , Shaohui Peng , Yifan Hao , Yuanbo Wen , Xing Hu , Zidong Du , Qi Guo , Ling Li , Yunji Chen

Creativity is often seen as a hallmark of human intelligence. While large language models (LLMs) are increasingly perceived as generating creative text, there is still no holistic and scalable framework to evaluate their creativity across…

Large language models appear quite creative, often performing on par with the average human on creative tasks. However, research on LLM creativity has focused solely on \textit{products}, with little attention on the creative…

Human-Computer Interaction · Computer Science 2024-06-07 Surabhi S. Nath , Peter Dayan , Claire Stevenson

The recent surge of Large Language Models (LLMs) has led to claims that they are approaching a level of creativity akin to human capabilities. This idea has sparked a blend of excitement and apprehension. However, a critical piece that has…

Computation and Language · Computer Science 2025-07-03 Antoine Bellemare-Pepin , François Lespinasse , Philipp Thölke , Yann Harel , Kory Mathewson , Jay A. Olson , Yoshua Bengio , Karim Jerbi

We examine, analyze, and compare four representative creativity measures--perplexity, LLM-as-a-Judge, the Creativity Index (CI; measuring n-gram overlap with web corpora), and syntactic templates (detecting repetition of common…

Computation and Language · Computer Science 2026-01-29 Li-Chun Lu , Miri Liu , Pin-Chun Lu , Yufei Tian , Shao-Hua Sun , Nanyun Peng

Artificial intelligence has, so far, largely automated routine tasks, but what does it mean for the future of work if Large Language Models (LLMs) show creativity comparable to humans? To measure the creativity of LLMs holistically, the…

Artificial Intelligence · Computer Science 2025-05-22 Luning Sun , Yuzhuo Yuan , Yuan Yao , Yanyan Li , Hao Zhang , Xing Xie , Xiting Wang , Fang Luo , David Stillwell

Creativity is a fundamental aspect of intelligence, involving the ability to generate novel and appropriate solutions across diverse contexts. While Large Language Models (LLMs) have been extensively evaluated for their creative…

Computer Vision and Pattern Recognition · Computer Science 2025-03-20 Xinyu Fang , Zhijian Chen , Kai Lan , Lixin Ma , Shengyuan Ding , Yingji Liang , Xiangyu Zhao , Farong Wen , Zicheng Zhang , Guofeng Zhang , Haodong Duan , Kai Chen , Dahua Lin

The following paper introduces a general linguistic creativity test for humans and Large Language Models (LLMs). The test consists of various tasks aimed at assessing their ability to generate new original words and phrases based on word…

Computation and Language · Computer Science 2025-11-11 Anca Dinu , Andra-Maria Florescu , Alina Resceanu

Story-writing is a fundamental aspect of human imagination, relying heavily on creativity to produce narratives that are novel, effective, and surprising. While large language models (LLMs) have demonstrated the ability to generate…

Computation and Language · Computer Science 2025-05-13 Mete Ismayilzada , Claire Stevenson , Lonneke van der Plas

Human-defined creativity is highly abstract, posing a challenge for multimodal large language models (MLLMs) to comprehend and assess creativity that aligns with human judgments. The absence of an existing benchmark further exacerbates this…

Evaluating creative writing generated by large language models (LLMs) remains challenging because open-ended narratives lack ground truths. Without performant automated evaluation methods, off-the-shelf (OTS) language models are employed as…

Computation and Language · Computer Science 2025-07-02 Daniel Fein , Sebastian Russo , Violet Xiang , Kabir Jolly , Rafael Rafailov , Nick Haber

Benchmarks are the de facto standard for tracking progress in large language models (LLMs), yet static test sets can rapidly saturate, become vulnerable to contamination, and are costly to refresh. Scalable evaluation of open-ended items…

Computation and Language · Computer Science 2026-03-24 Yandan Zheng , Haoran Luo , Zhenghong Lin , Wenjin Liu , Luu Anh Tuan

Although capable of generating creative text, Large Language Models (LLMs) are poor judges of what constitutes "creativity". In this work, we show that we can leverage this knowledge of how to write creatively in order to better judge what…

Computation and Language · Computer Science 2024-12-10 Matthew Lyle Olson , Neale Ratzlaff , Musashi Hinck , Shao-yen Tseng , Vasudev Lal

Current benchmarks for evaluating Large Language Models (LLMs) often do not exhibit enough writing style diversity, with many adhering primarily to standardized conventions. Such benchmarks do not fully capture the rich variety of…

Computation and Language · Computer Science 2025-09-29 Kimberly Le Truong , Riccardo Fogliato , Hoda Heidari , Zhiwei Steven Wu

Access to large amounts of diverse design solutions can support designers during the early stage of the design process. In this paper, we explore the efficacy of large language models (LLM) in producing diverse design solutions,…

Human-Computer Interaction · Computer Science 2024-05-07 Kevin Ma , Daniele Grandi , Christopher McComb , Kosa Goucher-Lambert

Creativity assessment in science and engineering is increasingly based on both human and AI judgment, but the cognitive processes and biases behind these evaluations remain poorly understood. We conducted two experiments examining how…

Computation and Language · Computer Science 2025-05-06 Antonio Laverghetta , Tuhin Chakrabarty , Tom Hope , Jimmy Pronchick , Krupa Bhawsar , Roger E. Beaty

This paper assesses the potential for large language models (LLMs) to serve as assistive tools in the creative writing process, by means of a single, in-depth case study. In the course of the study, we develop interactive and multi-voice…

Computation and Language · Computer Science 2023-12-08 Murray Shanahan , Catherine Clarke

Recent advances in large language models (LLMs) have led to the development of various evaluation benchmarks. These benchmarks typically rely on a single instruction template for evaluating all LLMs on a specific task. In this paper, we…

Computation and Language · Computer Science 2024-05-07 Moran Mizrahi , Guy Kaplan , Dan Malkin , Rotem Dror , Dafna Shahaf , Gabriel Stanovsky

Large Language Models (LLMs) are being applied to increasingly difficult problems and use cases. To navigate their vast solution spaces effectively, LLMs need to be creative. Yet the subjective nature of creativity and the limits of human…

While Large Language Models (LLMs) demonstrate remarkable capabilities in scientific tasks such as literature analysis and experimental design (e.g., accurately extracting key findings from papers or generating coherent experimental…

Computation and Language · Computer Science 2026-02-24 Kai Ruan , Xuan Wang , Jixiang Hong , Peng Wang , Yang Liu , Hao Sun
‹ Prev 1 2 3 10 Next ›