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Identifying influential nodes that can jointly trigger the maximum influence spread in networks is a fundamental problem in many applications such as viral marketing, online advertising, and disease control. Most existing studies assume…

Social and Information Networks · Computer Science 2018-10-24 Junzhou Zhao , Shuo Shang , Pinghui Wang , John C. S. Lui , Xiangliang Zhang

Real-time solutions to the influence blocking maximization (IBM) problems are crucial for promptly containing the spread of misinformation. However, achieving this goal is non-trivial, mainly because assessing the blocked influence of an…

Neural and Evolutionary Computing · Computer Science 2025-05-23 Wenjie Chen , Shengcai Liu , Yew-Soon Ong , Zhuang Li , Ke Tang

In this paper, we investigate the discount allocation problem in social networks. It has been reported that 40\% of consumers will share an email offer with their friend and 28\% of consumers will share deals via social media platforms.…

Social and Information Networks · Computer Science 2016-06-28 Shaojie Tang , Jing Yuan

Given a social network with nonuniform selection cost of the users, the problem of \textit{Budgeted Influence Maximization} (BIM in short) asks for selecting a subset of the nodes within an allocated budget for initial activation, such that…

Social and Information Networks · Computer Science 2020-04-09 Suman Banerjee , Mamata Jenamani , Dilip Kumar Pratihar

Influence maximization problem attempts to find a small subset of nodes that makes the expected influence spread maximized, which has been researched intensively before. They all assumed that each user in the seed set we select is activated…

Social and Information Networks · Computer Science 2021-05-21 Jianxiong Guo , Weili Wu

Influence maximization (IM), which selects a set of $k$ users (called seeds) to maximize the influence spread over a social network, is a fundamental problem in a wide range of applications such as viral marketing and network monitoring.…

Social and Information Networks · Computer Science 2019-01-30 Yanhao Wang , Qi Fan , Yuchen Li , Kian-Lee Tan

Influence maximization (IM) is a classic problem that aims to identify a small group of critical individuals, known as seeds, who can influence the largest number of users in a social network through word-of-mouth. This problem finds…

Social and Information Networks · Computer Science 2024-10-23 Yiqian Huang , Shiqi Zhang , Laks V. S. Lakshmanan , Wenqing Lin , Xiaokui Xiao , Bo Tang

In social online platforms, identifying influential seed users to maximize influence spread is a crucial as it can greatly diminish the cost and efforts required for information dissemination. While effective, traditional methods for…

Social and Information Networks · Computer Science 2025-01-03 Huyen Nguyen , Hieu Dam , Nguyen Do , Cong Tran , Cuong Pham

This paper studies the maximization of the weighted sum energy efficiency (WSEE). We derive a first-order optimal algorithm applicable to a wide class of communication scenarios exhibiting very fast convergence. We also discuss how to…

Information Theory · Computer Science 2018-12-19 Bho Matthiesen , Yang Yang , Eduard A. Jorswieck

Influence Maximization (IM) is the task of determining k optimal influential nodes in a social network to maximize the influence spread using a propagation model. IM is a prominent problem for viral marketing, and helps significantly in…

Social and Information Networks · Computer Science 2022-11-18 Inder Khatri , Arjun Choudhry , Aryaman Rao , Aryan Tyagi , Dinesh Kumar Vishwakarma , Mukesh Prasad

Influence Maximization(IM) aims to identify highly influential nodes to maximize influence spread in a network. Previous research on the IM problem has mainly concentrated on single-layer networks, disregarding the comprehension of the…

Physics and Society · Physics 2023-11-16 Su-Su Zhang , Ming Xie , Chuang Liu , Xiu-Xiu Zhan

Influence maximization in social networks has typically been studied in the context of contagion models and irreversible processes. In this paper, we consider an alternate model that treats individual opinions as spins in an Ising system at…

Disordered Systems and Neural Networks · Physics 2017-02-21 Christopher Lynn , Daniel D. Lee

Social media has brought a revolution on how people are consuming news. Beyond the undoubtedly large number of advantages brought by social-media platforms, a point of criticism has been the creation of echo chambers and filter bubbles,…

Social and Information Networks · Computer Science 2018-01-08 Kiran Garimella , Aristides Gionis , Nikos Parotsidis , Nikolaj Tatti

We study the problem of online influence maximization in social networks. In this problem, a learner aims to identify the set of "best influencers" in a network by interacting with it, i.e., repeatedly selecting seed nodes and observing…

Machine Learning · Computer Science 2019-07-17 Qingyun Wu , Zhige Li , Huazheng Wang , Wei Chen , Hongning Wang

We study the task of selecting $k$ nodes, in a social network of size $n$, to seed a diffusion with maximum expected spread size, under the independent cascade model with cascade probability $p$. Most of the previous work on this problem…

Social and Information Networks · Computer Science 2022-05-24 Dean Eckles , Hossein Esfandiari , Elchanan Mossel , M. Amin Rahimian

We consider the problem of maximizing the spread of influence in a social network by choosing a fixed number of initial seeds, formally referred to as the influence maximization problem. It admits a $(1-1/e)$-factor approximation algorithm…

Social and Information Networks · Computer Science 2022-06-15 Grant Schoenebeck , Biaoshuai Tao

Identifying the most influential individuals can provide invaluable help in developing and deploying effective viral marketing strategies. Previous studies mainly focus on designing efficient algorithms or heuristics to find top-K…

Social and Information Networks · Computer Science 2015-08-06 Xiaodong Liu , Xiangke Liao , Shanshan Li , Jingying Zhang , Lisong Shao , Chenlin Huang , Liquan Xiao

Given a social network with diffusion probabilities as edge weights and an integer k, which k nodes should be chosen for initial injection of information to maximize influence in the network? This problem is known as Target Set Selection in…

Social and Information Networks · Computer Science 2018-08-17 Suman Banerjee , Mamata Jenamani , Dilip Kumar Pratihar

Influence maximization (IM) is the problem of finding a seed vertex set which is expected to incur the maximum influence spread on a graph. It has various applications in practice such as devising an effective and efficient approach to…

Distributed, Parallel, and Cluster Computing · Computer Science 2020-08-10 Gokhan Gokturk , Kamer Kaya

Now-a-days, Online Social Networks (OSNs) are extensively used by different commercial houses for viral marketing. The key problem that arises in this context is to choose a limited number of highly influential users as the initial adopters…

Social and Information Networks · Computer Science 2026-01-23 Poonam Sharma , Suman Banerjee
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