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Click-Through Rate (CTR) prediction models are integral to a myriad of industrial settings, such as personalized search advertising. Current methods typically involve feature extraction from users' historical behavior sequences combined…

Machine Learning · Computer Science 2025-07-16 Lingwei Kong , Lu Wang , Changping Peng , Zhangang Lin , Ching Law , Jingping Shao

Click-through rate (CTR) prediction plays an important role in online advertising and recommender systems. In practice, the training of CTR models depends on click data which is intrinsically biased towards higher positions since higher…

Information Retrieval · Computer Science 2021-06-18 Jianqiang Huang , Ke Hu , Qingtao Tang , Mingjian Chen , Yi Qi , Jia Cheng , Jun Lei

Click-Through Rate (CTR) prediction is essential in online advertising, where semantic information plays a pivotal role in shaping user decisions and enhancing CTR effectiveness. Capturing and modeling deep semantic information, such as a…

Machine Learning · Computer Science 2025-03-05 Guoxiao Zhang , Yi Wei , Yadong Zhang , Huajian Feng , Qiang Liu

Session-based recommendation aims to predict the next item that anonymous users may be interested in, based on their current session interactions. Recent studies have demonstrated that retrieving neighbor sessions to augment the current…

Information Retrieval · Computer Science 2026-01-08 Yuhan Yang , Jie Zou , Guojia An , Jiwei Wei , Yang Yang , Heng Tao Shen

Predicting pedestrian motion trajectories is critical for path planning and motion control of autonomous vehicles. However, accurately forecasting crowd trajectories remains a challenging task due to the inherently multimodal and uncertain…

Computer Vision and Pattern Recognition · Computer Science 2025-08-07 Yu Liu , Zhijie Liu , Xiao Ren , You-Fu Li , He Kong

Click-Through Rate (CTR) prediction, crucial in applications like recommender systems and online advertising, involves ranking items based on the likelihood of user clicks. User behavior sequence modeling has marked progress in CTR…

Information Retrieval · Computer Science 2023-08-22 Hengyu Zhang , Chang Meng , Wei Guo , Huifeng Guo , Jieming Zhu , Guangpeng Zhao , Ruiming Tang , Xiu Li

Click-through rate (CTR) prediction is a critical task for many industrial systems, such as display advertising and recommender systems. Recently, modeling user behavior sequences attracts much attention and shows great improvements in the…

Information Retrieval · Computer Science 2020-08-27 Yufei Feng , Fuyu Lv , Binbin Hu , Fei Sun , Kun Kuang , Yang Liu , Qingwen Liu , Wenwu Ou

Click-Through Rate (CTR) prediction has long been dominated by discriminative paradigms that optimize local decision boundaries within candidate-specific subspaces. However, these models often fail to capture the global joint distribution…

Information Retrieval · Computer Science 2026-04-15 Chen Gao , Zixin Zhao , Lv Shao , Tong Liu

Reranking plays a crucial role in modern multi-stage recommender systems by rearranging the initial ranking list to model interplay between items. Considering the inherent challenges of reranking such as combinatorial searching space, some…

Information Retrieval · Computer Science 2023-08-15 Xiao Lin , Xiaokai Chen , Chenyang Wang , Hantao Shu , Linfeng Song , Biao Li , Peng jiang

Click-through rate (CTR) prediction is a critical task in online advertising systems. Existing works mainly address the single-domain CTR prediction problem and model aspects such as feature interaction, user behavior history and contextual…

Information Retrieval · Computer Science 2020-08-10 Wentao Ouyang , Xiuwu Zhang , Lei Zhao , Jinmei Luo , Yu Zhang , Heng Zou , Zhaojie Liu , Yanlong Du

The click-through rate (CTR) reflects the ratio of clicks on a specific item to its total number of views. It has significant impact on websites' advertising revenue. Learning sophisticated models to understand and predict user behavior is…

Machine Learning · Computer Science 2020-07-29 Amit Livne , Roy Dor , Eyal Mazuz , Tamar Didi , Bracha Shapira , Lior Rokach

For better user satisfaction and business effectiveness, more and more attention has been paid to the sequence-based recommendation system, which is used to infer the evolution of users' dynamic preferences, and recent studies have noticed…

Information Retrieval · Computer Science 2021-07-15 Zhi Bian , Shaojun Zhou , Hao Fu , Qihong Yang , Zhenqi Sun , Junjie Tang , Guiquan Liu , Kaikui Liu , Xiaolong Li

Latent reasoning has emerged as a promising paradigm for sequential recommendation, enabling models to capture complex user intent through multi-step deliberation. Yet existing approaches often rely on deterministic latent chains that…

Information Retrieval · Computer Science 2026-02-13 Jie Jiang , Yang Wu , Qian Li , Yuling Xiong , Yihang Su , Junbang Huo , Longfei Lu , Jun Zhang , Huan Yu

Social recommendation has emerged as a powerful approach to enhance personalized recommendations by leveraging the social connections among users, such as following and friend relations observed in online social platforms. The fundamental…

Information Retrieval · Computer Science 2024-06-05 Zongwei Li , Lianghao Xia , Chao Huang

Life-long user behavior modeling, i.e., extracting a user's hidden interests from rich historical behaviors in months or even years, plays a central role in modern CTR prediction systems. Conventional algorithms mostly follow two cascading…

Information Retrieval · Computer Science 2023-06-28 Jianxin Chang , Chenbin Zhang , Zhiyi Fu , Xiaoxue Zang , Lin Guan , Jing Lu , Yiqun Hui , Dewei Leng , Yanan Niu , Yang Song , Kun Gai

Predicting Click-Through Rates is a crucial function within recommendation and advertising platforms, as the output of CTR prediction determines the order of items shown to users. The Embedding \& MLP paradigm has become a standard approach…

Information Retrieval · Computer Science 2025-04-10 Wenqiao Zhu , Lulu Wang , Jun Wu

Click-Through Rate (CTR) prediction plays a core role in recommender systems, serving as the final-stage filter to rank items for a user. The key to addressing the CTR task is learning feature interactions that are useful for prediction,…

Information Retrieval · Computer Science 2023-04-27 Yang Zhang , Tianhao Shi , Fuli Feng , Wenjie Wang , Dingxian Wang , Xiangnan He , Yongdong Zhang

Click-Through Rate (CTR) prediction plays a vital role in recommender systems, online advertising, and search engines. Most of the current approaches model feature interactions through stacked or parallel structures, with some employing…

Information Retrieval · Computer Science 2024-11-14 Lei Sang , Qiuze Ru , Honghao Li , Yiwen Zhang , Qian Cao , Xindong Wu

Click-through rate (CTR) Prediction is of great importance in real-world online ads systems. One challenge for the CTR prediction task is to capture the real interest of users from their clicked items, which is inherently biased by…

Information Retrieval · Computer Science 2022-04-04 Congcong Liu , Yuejiang Li , Jian Zhu , Xiwei Zhao , Changping Peng , Zhangang Lin , Jingping Shao

User behavior sequence modeling, which captures user interest from rich historical interactions, is pivotal for industrial recommendation systems. Despite breakthroughs in ranking-stage models capable of leveraging ultra-long behavior…

Information Retrieval · Computer Science 2025-07-15 Yue Meng , Cheng Guo , Xiaohui Hu , Honghu Deng , Yi Cao , Tong Liu , Bo Zheng