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Cross-domain recommendation (CDR) has been proven as a promising way to alleviate the cold-start issue, in which the most critical problem is how to draw an informative user representation in the target domain via the transfer of user…

Information Retrieval · Computer Science 2025-01-22 Xiaodong Li , Hengzhu Tang , Jiawei Sheng , Xinghua Zhang , Li Gao , Suqi Cheng , Dawei Yin , Tingwen Liu

This research presents an innovative and unique way of solving the advertisement prediction problem which is considered as a learning problem over the past several years. Online advertising is a multi-billion-dollar industry and is growing…

Information Retrieval · Computer Science 2017-02-15 Muhammad Junaid Effendi , Syed Abbas Ali

Recently, deep learning-based models have been widely studied for click-through rate (CTR) prediction and lead to improved prediction accuracy in many industrial applications. However, current research focuses primarily on building complex…

Machine Learning · Computer Science 2023-07-06 Jieming Zhu , Jinyang Liu , Weiqi Li , Jincai Lai , Xiuqiang He , Liang Chen , Zibin Zheng

Click-through rate (CTR) prediction is critical for industrial applications such as recommender system and online advertising. Practically, it plays an important role for CTR modeling in these applications by mining user interest from rich…

Information Retrieval · Computer Science 2019-05-27 Qi Pi , Weijie Bian , Guorui Zhou , Xiaoqiang Zhu , Kun Gai

Click-through rate (CTR) prediction, whose goal is to predict the probability of the user to click on an item, has become increasingly significant in the recommender systems. Recently, some deep learning models with the ability to…

Information Retrieval · Computer Science 2022-06-30 Tianwei Cao , Qianqian Xu , Zhiyong Yang , Qingming Huang

Deep learning techniques have been applied widely in industrial recommendation systems. However, far less attention has been paid to the overfitting problem of models in recommendation systems, which, on the contrary, is recognized as a…

Information Retrieval · Computer Science 2022-09-14 Zhao-Yu Zhang , Xiang-Rong Sheng , Yujing Zhang , Biye Jiang , Shuguang Han , Hongbo Deng , Bo Zheng

Generative Retrieval (GR) offers a promising paradigm for recommendation through next-token prediction (NTP). However, scaling it to large-scale industrial systems introduces three challenges: (i) within a single request, the identical…

Information Retrieval · Computer Science 2026-04-17 Yanyan Zou , Junbo Qi , Lunsong Huang , Yu Li , Kewei Xu , Jiabao Gao , Binglei Zhao , Xuanhua Yang , Sulong Xu , Shengjie Li

Click-Through Rate (CTR) prediction is one of the core tasks in recommender systems (RS). It predicts a personalized click probability for each user-item pair. Recently, researchers have found that the performance of CTR model can be…

Information Retrieval · Computer Science 2021-08-11 Qiwei Chen , Changhua Pei , Shanshan Lv , Chao Li , Junfeng Ge , Wenwu Ou

Learning from a large corpus of data, pre-trained models have achieved impressive progress nowadays. As popular generative pre-training, diffusion models capture both low-level visual knowledge and high-level semantic relations. In this…

Computer Vision and Pattern Recognition · Computer Science 2023-03-20 Chaofan Ma , Yuhuan Yang , Chen Ju , Fei Zhang , Jinxiang Liu , Yu Wang , Ya Zhang , Yanfeng Wang

Generative recommendation (GR) is an emerging paradigm that represents each item via a tokenizer as an n-digit semantic ID (SID) and predicts the next item by autoregressively generating its SID conditioned on the user's history. However,…

Information Retrieval · Computer Science 2025-10-28 Zhao Liu , Yichen Zhu , Yiqing Yang , Guoping Tang , Rui Huang , Qiang Luo , Xiao Lv , Ruiming Tang , Kun Gai , Guorui Zhou

Click-Through Rate (CTR) prediction is a core task in online personalization platform. A key step for CTR prediction is to learn accurate user representation to capture their interests. Generally, the interest expressed by a user is…

Information Retrieval · Computer Science 2025-11-11 Xian-Jin Gui

The emergence of generative models enables the creation of texts and images tailored to users' preferences. Existing personalized generative models have two critical limitations: lacking a dedicated paradigm for accurate preference…

Information Retrieval · Computer Science 2026-04-23 Yuting Zhang , Ying Sun , Dazhong Shen , Ziwei Xie , Feng Liu , Changwang Zhang , Xiang Liu , Jun Wang , Hui Xiong

With the widespread application of personalized online services, click-through rate (CTR) prediction has received more and more attention and research. The most prominent features of CTR prediction are its multi-field categorical data…

Information Retrieval · Computer Science 2023-08-04 Jianghao Lin , Yanru Qu , Wei Guo , Xinyi Dai , Ruiming Tang , Yong Yu , Weinan Zhang

Click-through rate (CTR) prediction is an essential task in web applications such as online advertising and recommender systems, whose features are usually in multi-field form. The key of this task is to model feature interactions among…

Information Retrieval · Computer Science 2020-07-27 Zekun Li , Zeyu Cui , Shu Wu , Xiaoyu Zhang , Liang Wang

Click-through rate (CTR) prediction is crucial in recommendation and online advertising systems. Existing methods usually model user behaviors, while ignoring the informative context which influences the user to make a click decision, e.g.,…

Information Retrieval · Computer Science 2023-01-31 Xiang Li , Shuwei Chen , Jian Dong , Jin Zhang , Yongkang Wang , Xingxing Wang , Dong Wang

Diffusion models are the mainstream approach for time series generation tasks. However, existing diffusion models for time series generation require retraining the entire framework to introduce specific conditional guidance. There also…

Machine Learning · Computer Science 2025-09-25 Mingchun Sun , Rongqiang Zhao , Hengrui Hu , Songyu Ding , Jie Liu

Efficient exploration of the vast chemical space is a fundamental challenge in materials design and discovery, particularly for designing functional inorganic crystalline materials with targeted properties. Diffusion-based generative models…

Materials Science · Physics 2026-03-20 Sourav Mal , Nehad Ahmed , Junaid Jami , Subhankar Mishra , Prasenjit Sen

Generating effective query suggestions in conversational search requires aligning model outputs with user preferences, which is challenging due to sparse and noisy click signals. We propose GQS, a generative framework that integrates click…

Information Retrieval · Computer Science 2025-07-08 Erxue Min , Hsiu-Yuan Huang , Xihong Yang , Min Yang , Xin Jia , Yunfang Wu , Hengyi Cai , Junfeng Wang , Shuaiqiang Wang , Dawei Yin

In Click-Through Rate (CTR) prediction, the long behavior sequence, comprising the user's long period of historical interactions with items has a vital influence on assessing the user's interest in the candidate item. Existing approaches…

Information Retrieval · Computer Science 2025-08-29 Zhuoxing Wei , Qi Liu , Qingchen Xie

Click-through rate (CTR) prediction plays an indispensable role in online platforms. Numerous models have been proposed to capture users' shifting preferences by leveraging user behavior sequences. However, these historical sequences often…

Information Retrieval · Computer Science 2024-04-16 Junjie Huang , Guohao Cai , Jieming Zhu , Zhenhua Dong , Ruiming Tang , Weinan Zhang , Yong Yu