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Influence Maximization (IM) has been extensively studied in network science, which attempts to find a subset of users to maximize the influence spread. A new variant of IM, Fair Influence Maximization (FIM), which primarily enhances the…

Social and Information Networks · Computer Science 2023-11-27 Kaicong Ma , Xinxiang Xu , Haipeng Yang , Renzhi Cao , Lei Zhang

Influence Maximization Problem (IMP) is selecting a seed set of nodes in the social network to spread the influence as widely as possible. It has many applications in multiple domains, e.g., viral marketing is frequently used for new…

Databases · Computer Science 2020-01-23 Xinxun Zeng , Shiqi Zhang , Bo Tang

Influence maximization, fundamental for word-of-mouth marketing and viral marketing, aims to find a set of seed nodes maximizing influence spread on social network. Early methods mainly fall into two paradigms with certain benefits and…

Social and Information Networks · Computer Science 2014-02-18 Suqi Cheng , Hua-Wei Shen , Junming Huang , Wei Chen , Xue-Qi Cheng

Due to the flexibility in modelling data heterogeneity, heterogeneous information network (HIN) has been adopted to characterize complex and heterogeneous auxiliary data in recommender systems, called HIN based recommendation. It is…

Social and Information Networks · Computer Science 2017-11-30 Chuan Shi , Binbin Hu , Wayne Xin Zhao , Philip S. Yu

In this paper, we study the Multi-Round Influence Maximization (MRIM) problem, where influence propagates in multiple rounds independently from possibly different seed sets, and the goal is to select seeds for each round to maximize the…

Social and Information Networks · Computer Science 2019-06-07 Lichao Sun , Weiran Huang , Philip S. Yu , Wei Chen

In this paper, we propose a probabilistic generative model, called unified model, which naturally unifies the ideas of social influence, collaborative filtering and content-based methods for item recommendation. To address the issue of…

Social and Information Networks · Computer Science 2011-09-06 Mao Ye , Xingjie Liu , Wang-Chien Lee

In this paper, we present an algorithmic study on how to surpass competitors in popularity by strategic promotions in social networks. We first propose a novel model, in which we integrate the Preferential Attachment (PA) model for…

Social and Information Networks · Computer Science 2024-09-18 Hao Liao , Sheng Bi , Jiao Wu , Wei Zhang , Mingyang Zhou , Rui Mao , Wei Chen

The rise of Online Social Networks (OSNs) has caused an insurmountable amount of interest from advertisers and researchers seeking to monopolize on its features. Researchers aim to develop strategies for determining how information is…

Machine Learning · Statistics 2018-03-09 Trisha Lawrence

In social networks, individuals' decisions are strongly influenced by recommendations from their friends and acquaintances. The influence maximization (IM) problem asks to select a seed set of users that maximizes the influence spread,…

Social and Information Networks · Computer Science 2020-08-21 Alessio Arleo , Walter Didimo , Giuseppe Liotta , Silvia Miksch , Fabrizio Montecchiani

We incorporate self activation into influence propagation and propose the self-activation independent cascade (SAIC) model: nodes may be self activated besides being selected as seeds, and influence propagates from both selected seeds and…

Social and Information Networks · Computer Science 2020-03-13 Lichao Sun , Albert Chen , Philip S. Yu , Wei Chen

Integrated recommendation, which aims at jointly recommending heterogeneous items from different channels in a main feed, has been widely applied to various online platforms. Though attractive, integrated recommendation requires the ranking…

Information Retrieval · Computer Science 2023-05-23 Yue Xu , Qijie Shen , Jianwen Yin , Zengde Deng , Dimin Wang , Hao Chen , Lixiang Lai , Tao Zhuang , Junfeng Ge

Influence maximization (IM) has been extensively studied for better viral marketing. However, previous works put less emphasis on how balancedly the audience are affected across different communities and how diversely the seed nodes are…

Social and Information Networks · Computer Science 2020-03-31 Yu Zhang

Heterogeneous Information Network (HIN) is a natural and general representation of data in recommender systems. Combining HIN and recommender systems can not only help model user behaviors but also make the recommendation results…

Information Retrieval · Computer Science 2020-08-11 Junwei Zhang , Min Gao , Junliang Yu , Linda Yang , Zongwei Wang , Qingyu Xiong

User behavior modeling is a key technique for recommender systems. However, most methods focus on head users with large-scale interactions and hence suffer from data sparsity issues. Several solutions integrate side information such as…

Information Retrieval · Computer Science 2021-01-01 Lifang Deng , Jin Niu , Angulia Yang , Qidi Xu , Xiang Fu , Jiandong Zhang , Anxiang Zeng

Influence maximization is the problem of finding a small subset of nodes in a network that can maximize the diffusion of information. Recently, it has also found application in HIV prevention, substance abuse prevention, micro-finance…

Artificial Intelligence · Computer Science 2021-07-09 Dexun Li , Meghna Lowalekar , Pradeep Varakantham

In social networks, people influence each other through social links, which can be represented as propagation among nodes in graphs. Influence minimization (IMIN) is the problem of manipulating the structures of an input graph (e.g.,…

Machine Learning · Computer Science 2025-02-04 Junghun Lee , Hyunju Kim , Fanchen Bu , Jihoon Ko , Kijung Shin

Viral marketing on social networks, also known as Influence Maximization (IM), aims to select k users for the promotion of a target item by maximizing the total spread of their influence. However, most previous works on IM do not explore…

Social and Information Networks · Computer Science 2021-10-04 Ya-Wen Teng , Yishuo Shi , Chih-Hua Tai , De-Nian Yang , Wang-Chien Lee , Ming-Syan Chen

Influence maximization is a crucial issue for mining the deep information of social networks, which aims to select a seed set from the network to maximize the number of influenced nodes. To evaluate the influence spread of a seed set…

Neural and Evolutionary Computing · Computer Science 2024-10-28 Chao Wang , Jiaxuan Zhao , Lingling Li , Licheng Jiao , Jing Liu , Kai Wu

Influence maximization is a widely used model for information dissemination in social networks. Recent work has employed such interventions across a wide range of social problems, spanning public health, substance abuse, and international…

Computer Science and Game Theory · Computer Science 2019-03-27 Alan Tsang , Bryan Wilder , Eric Rice , Milind Tambe , Yair Zick

Information spread through social networks is ubiquitous. Influence maximiza- tion (IM) algorithms aim to identify individuals who will generate the greatest spread through the social network if provided with information, and have been…

Machine Learning · Statistics 2023-05-16 Octavio Mesner , Elizaveta Levina , Ji Zhu