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Persona prompting is increasingly used in large language models (LLMs) to simulate views of various sociodemographic groups. However, how a persona prompt is formulated can significantly affect outcomes, raising concerns about the fidelity…

Computation and Language · Computer Science 2025-10-06 Marlene Lutz , Indira Sen , Georg Ahnert , Elisa Rogers , Markus Strohmaier

Large Language Models (LLMs) created new opportunities for generating personas, expected to streamline and accelerate the human-centered design process. Yet, AI-generated personas may not accurately represent actual user experiences, as…

Human-Computer Interaction · Computer Science 2025-08-06 Christopher Lazik , Christopher Katins , Charlotte Kauter , Jonas Jakob , Caroline Jay , Lars Grunske , Thomas Kosch

Personalized Large Language Models (LLMs) have been shown to be an effective way to create more engaging and enjoyable user-AI interactions. While previous studies have explored using prompts to elicit specific personality traits in LLMs,…

Computation and Language · Computer Science 2025-11-26 Shi-Wei Dai , Yan-Wei Shie , Tsung-Huan Yang , Lun-Wei Ku , Yung-Hui Li

The use of large language models (LLMs) to simulate human behavior has gained significant attention, particularly through personas that approximate individual characteristics. Persona-based simulations hold promise for transforming…

Computation and Language · Computer Science 2025-03-24 Ang Li , Haozhe Chen , Hongseok Namkoong , Tianyi Peng

Prompting serves as the major way humans interact with Large Language Models (LLM). Commercial AI systems commonly define the role of the LLM in system prompts. For example, ChatGPT uses ``You are a helpful assistant'' as part of its…

Computation and Language · Computer Science 2024-10-10 Mingqian Zheng , Jiaxin Pei , Lajanugen Logeswaran , Moontae Lee , David Jurgens

Fine-grained personas have recently been used for generating 'diverse' synthetic data for pre-training and supervised fine-tuning of Large Language Models (LLMs). In this work, we measure the diversity of persona-driven synthetically…

Computation and Language · Computer Science 2025-09-22 Gauri Kambhatla , Chantal Shaib , Venkata Govindarajan

Despite the many use cases for large language models (LLMs) in creating personalized chatbots, there has been limited research on evaluating the extent to which the behaviors of personalized LLMs accurately and consistently reflect specific…

Computation and Language · Computer Science 2024-04-03 Hang Jiang , Xiajie Zhang , Xubo Cao , Cynthia Breazeal , Deb Roy , Jad Kabbara

This draft paper presents a workflow for creating User Personas with Large Language Models, using the results of a Thematic Analysis of qualitative interviews. The proposed workflow uses improved prompting and a larger pool of Themes,…

Human-Computer Interaction · Computer Science 2023-10-11 Stefano De Paoli

Recent advancements in large language models (LLMs) have significantly boosted the rise of Role-Playing Language Agents (RPLAs), i.e., specialized AI systems designed to simulate assigned personas. By harnessing multiple advanced abilities…

This report analyzes the potential for large language models (LLMs) to expedite accurate replication and generalization of published research about message effects in marketing. LLM-powered participants (personas) were tested by replicating…

Computation and Language · Computer Science 2025-04-28 Leo Yeykelis , Kaavya Pichai , James J. Cummings , Byron Reeves

The versatility of Large Language Models (LLMs) on natural language understanding tasks has made them popular for research in social sciences. To properly understand the properties and innate personas of LLMs, researchers have performed…

Computation and Language · Computer Science 2024-04-03 Bangzhao Shu , Lechen Zhang , Minje Choi , Lavinia Dunagan , Lajanugen Logeswaran , Moontae Lee , Dallas Card , David Jurgens

In computational cognitive modeling, capturing the full spectrum of human judgment and decision-making processes, beyond just optimal behaviors, is a significant challenge. This study explores whether Large Language Models (LLMs) can…

Artificial Intelligence · Computer Science 2025-02-24 Animesh Nighojkar , Bekhzodbek Moydinboyev , My Duong , John Licato

The advent of large language models (LLMs) has revolutionized natural language processing, enabling the generation of coherent and contextually relevant human-like text. As LLMs increasingly powerconversational agents used by the general…

The humanlike responses of large language models (LLMs) have prompted social scientists to investigate whether LLMs can be used to simulate human participants in experiments, opinion polls and surveys. Of central interest in this line of…

Computation and Language · Computer Science 2024-05-14 Nikolay B Petrov , Gregory Serapio-García , Jason Rentfrow

Large Language Models (LLMs) are increasingly used in everyday life and research. One of the most common use cases is conversational interactions, enabled by the language generation capabilities of LLMs. Just as between two humans, a…

Computation and Language · Computer Science 2024-11-12 Jingyao Zheng , Xian Wang , Simo Hosio , Xiaoxian Xu , Lik-Hang Lee

Large language models (LLMs) have shown remarkable promise in simulating human language and behavior. This study investigates how integrating persona variables-demographic, social, and behavioral factors-impacts LLMs' ability to simulate…

Computation and Language · Computer Science 2024-06-18 Tiancheng Hu , Nigel Collier

Large Language Models (LLMs), such as ChatGPT, exhibit advanced capabilities in generating text, images, and videos. However, their effective use remains constrained by challenges in prompt formulation, personalization, and opaque…

Human-Computer Interaction · Computer Science 2025-03-04 Si Thu , A. Baki Kocaballi

Generative AI (GenAI) is increasingly used in survey contexts to simulate human preferences. While many research endeavors evaluate the quality of synthetic GenAI data by comparing model-generated responses to gold-standard survey results,…

Machine Learning · Computer Science 2025-02-25 Sarah Ball , Simeon Allmendinger , Frauke Kreuter , Niklas Kühl

Large language models (LLMs) are increasingly being used in human-centered social scientific tasks, such as data annotation, synthetic data creation, and engaging in dialog. However, these tasks are highly subjective and dependent on human…

Computation and Language · Computer Science 2024-10-18 Salvatore Giorgi , Tingting Liu , Ankit Aich , Kelsey Isman , Garrick Sherman , Zachary Fried , João Sedoc , Lyle H. Ungar , Brenda Curtis

Large Language Models (LLMs) are increasingly used to simulate human users in interactive settings such as therapy, education, and social role-play. While these simulations enable scalable training and evaluation of AI agents, off-the-shelf…

Computation and Language · Computer Science 2025-11-04 Marwa Abdulhai , Ryan Cheng , Donovan Clay , Tim Althoff , Sergey Levine , Natasha Jaques
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