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To identify the most appropriate recommendation model for an e-commerce business, a live evaluation should be performed on the shopping website to measure the influence of personalization in real-time. The aim of this paper is to introduce…
Recommendation systems have been extensively studied by many literature in the past and are ubiquitous in online advertisement, shopping industry/e-commerce, query suggestions in search engines, and friend recommendation in social networks.…
Ranking is a crucial module using in the recommender system. In particular, the ranking module using in our YoungTao recommendation scenario is to provide an ordered list of items to users, to maximize the click number throughout the…
Existing recommendation algorithms mostly focus on optimizing traditional recommendation measures, such as the accuracy of rating prediction in terms of RMSE or the quality of top-$k$ recommendation lists in terms of precision, recall, MAP,…
Click-Through Rate (CTR) prediction models are integral to a myriad of industrial settings, such as personalized search advertising. Current methods typically involve feature extraction from users' historical behavior sequences combined…
Click-through rate (CTR) prediction is a vital task in industrial recommendation systems. Most existing methods focus on the network architecture design of the CTR model for better accuracy and suffer from the data sparsity problem.…
E-commerce search optimization has evolved to include a wider range of metrics that reflect user engagement and business objectives. Modern search frameworks now incorporate advanced quality features, such as sales counts and document-query…
Industrial recommender systems are frequently tasked with approximating probabilities for multiple, often closely related, user actions. For example, predicting if a user will click on an advertisement and if they will then purchase the…
Click-through rate (CTR) prediction plays an indispensable role in online platforms. Numerous models have been proposed to capture users' shifting preferences by leveraging user behavior sequences. However, these historical sequences often…
Post-click conversion rate (CVR) estimation is a critical task in e-commerce recommender systems. This task is deemed quite challenging under the industrial setting with two major issues: 1) selection bias caused by user self-selection, and…
Post-click conversion rate (CVR) estimation is a vital task in many recommender systems of revenue businesses, e.g., e-commerce and advertising. In a perspective of sample, a typical CVR positive sample usually goes through a funnel of…
Despite the rapid growth of online advertisement in developing countries, existing highly over-parameterized Click-Through Rate (CTR) prediction models are difficult to be deployed due to the limited computing resources. In this paper, by…
Click-Through Rate (CTR) prediction is one of the core tasks in recommender systems (RS). It predicts a personalized click probability for each user-item pair. Recently, researchers have found that the performance of CTR model can be…
The task of predicting conversion rates (CVR) lies at the heart of online advertising systems aiming to optimize bids to meet advertiser performance requirements. Even with the recent rise of deep neural networks, these predictions are…
Click-through rate (CTR) prediction is a critical task for many applications, as its accuracy has a direct impact on user experience and platform revenue. In recent years, CTR prediction has been widely studied in both academia and…
The Click-Through Rate (CTR) prediction task is critical in industrial recommender systems, where models are usually deployed on dynamic streaming data in practical applications. Such streaming data in real-world recommender systems face…
Click-through rate (CTR) estimation plays as a core function module in various personalized online services, including online advertising, recommender systems, and web search etc. From 2015, the success of deep learning started to benefit…
Multi-Task Learning (MTL) plays a crucial role in real-world advertising applications such as recommender systems, aiming to achieve robust representations while minimizing resource consumption. MTL endeavors to simultaneously optimize…
Advertising text plays a critical role in determining click-through rates (CTR) in online advertising. Large Language Models (LLMs) offer significant efficiency advantages over manual ad text creation. However, LLM-generated ad texts do not…
The conversion rate (CVR) is a crucial metric for evaluating the effectiveness of platforms, as it quantifies the alignment of content with audience preferences. However, the limited nature of customers' conversion actions presents a…