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YouTube, with millions of content creators, has become the preferred destination for watching videos online. Through the Partner program, YouTube allows content creators to monetize their popular videos. Of significant importance for…
The share of videos in the internet traffic has been growing, therefore understanding how videos capture attention on a global scale is also of growing importance. Most current research focus on modeling the number of views, but we argue…
Video sharing sites, such as YouTube, use video responses to enhance the social interactions among their users. The video response feature allows users to interact and converse through video, by creating a video sequence that begins with an…
The notion of creativity, as opposed to related concepts such as beauty or interestingness, has not been studied from the perspective of automatic analysis of multimedia content. Meanwhile, short online videos shared on social media…
As teenagers increasingly turn to social media for health-related information, understanding the values of teen-targeted content has become important. Although videos on healthy lifestyles and self-improvement are gaining popularity on…
Video tutorials are a popular medium for informal and formal learning. However, when learners attempt to view and follow along with these tutorials, they encounter what we call gaps, that is, issues that can prevent learning. We examine the…
The fashion industry is establishing its presence on a number of visual-centric social media like Instagram. This creates an interesting clash as fashion brands that have traditionally practiced highly creative and editorialized image…
Vision videos are established for soliciting feedback and stimulating discussions in requirements engineering (RE) practices, such as focus groups. Different researchers motivated the transfer of these benefits into crowd-based RE (CrowdRE)…
This study investigates how YouTube content creators utilize scientific evidence in videos. Log-linear regression examines the influence of alternative communication channels on video creators in Biotechnology, using data from 81,302 papers…
Influencer marketing has become a widely used strategy for reaching customers. Despite growing interest among influencers and brand partners in predicting engagement with influencer videos, there has been little research on the relative…
Faced with the challenge of attracting user attention and revenue, social media websites have turned to video advertisements (video-ads). While in traditional media the video-ad market is mostly based on an interaction between content…
The Internet has significantly affected the increase of social media users. Nowadays, informative content is presented along with entertainment on the web. Highlighting environmental issues on social networks is crucial, given their…
As a YouTube channel grows, each video can potentially collect enormous amounts of comments that provide direct feedback from the viewers. These comments are a major means of understanding viewer expectations and improving channel…
Video watching had emerged as one of the most frequent media activities on the Internet. Yet, little is known about how users watch online video. Using two distinct YouTube datasets, a set of random YouTube videos crawled from the Web and a…
Comment sections below online news articles enjoy growing popularity among readers. However, the overwhelming number of comments makes it infeasible for the average news consumer to read all of them and hinders engaging discussions. Most…
The increasing importance of videos as a medium for engagement, communication, and content creation makes them critical for organizations to consider for user feedback. However, sifting through vast amounts of video content on social media…
Energy production and management face significant political, economic, and environmental challenges, yet the rise in information consumption through social media undermines the availability of reliable knowledge to the general public. This…
Social media platforms can quickly disseminate STEM content to diverse audiences, but their operation can be mysterious. We used open-source machine learning methods such as clustering, regression, and sentiment analysis to analyze over…
People increasingly use videos on the Web as a source for learning. To support this way of learning, researchers and developers are continuously developing tools, proposing guidelines, analyzing data, and conducting experiments. However, it…
Learning tasks through videos is a dynamic way to acquire skills by witnessing entire processes. However, compared to in-person demonstrations, videos may omit tacit knowledge, including subtle details and contextual nuances. Users' unique…