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Click-through rate (CTR) prediction, which predicts the probability of a user clicking an ad, is a fundamental task in recommender systems. The emergence of heterogeneous information, such as user profile and behavior sequences, depicts…

Conversational Recommender Systems (CRS) provide personalized services through multi-turn interactions, yet most existing methods overlook users' heterogeneous decision-making styles and knowledge levels, which constrains both accuracy and…

Information Retrieval · Computer Science 2025-09-10 Yaying Luo , Hui Fang , Zhu Sun

Click-through rate (CTR) prediction is a critical task in online advertising systems. A large body of research considers each ad independently, but ignores its relationship to other ads that may impact the CTR. In this paper, we investigate…

Machine Learning · Computer Science 2019-07-22 Wentao Ouyang , Xiuwu Zhang , Li Li , Heng Zou , Xin Xing , Zhaojie Liu , Yanlong Du

Learning-to-rank (LTR) algorithms are ubiquitous and necessary to explore the extensive catalogs of media providers. To avoid the user examining all the results, its preferences are used to provide a subset of relatively small size. The…

Click-through rate (CTR) prediction is of great importance in recommendation systems and online advertising platforms. When served in industrial scenarios, the user-generated data observed by the CTR model typically arrives as a stream.…

Information Retrieval · Computer Science 2023-04-19 Congcong Liu , Fei Teng , Xiwei Zhao , Zhangang Lin , Jinghe Hu , Jingping Shao

Click-Through Rate (CTR) prediction is a crucial task in recommendation systems, online searches, and advertising platforms, where accurately capturing users' real interests in content is essential for performance. However, existing methods…

Click data collected by modern recommendation systems are an important source of observational data that can be utilized to train learning-to-rank (LTR) systems. However, these data suffer from a number of biases that can result in poor…

Information Retrieval · Computer Science 2020-05-13 Zohreh Ovaisi , Ragib Ahsan , Yifan Zhang , Kathryn Vasilaky , Elena Zheleva

Natural content and advertisement coexist in industrial recommendation systems but differ in data distribution. Concretely, traffic related to the advertisement is considerably sparser compared to that of natural content, which motivates…

Information Retrieval · Computer Science 2024-08-30 Qi Liu , Xingyuan Tang , Jianqiang Huang , Xiangqian Yu , Haoran Jin , Jin Chen , Yuanhao Pu , Defu Lian , Tan Qu , Zhe Wang , Jia Cheng , Jun Lei

Click-Through Rate prediction (CTR) is a crucial task in recommender systems, and it gained considerable attention in the past few years. The primary purpose of recent research emphasizes obtaining meaningful and powerful representations…

Information Retrieval · Computer Science 2022-10-26 Shereen Elsayed , Lars Schmidt-Thieme

Cross domain recommender system constitutes a powerful method to tackle the cold-start and sparsity problem by aggregating and transferring user preferences across multiple category domains. Therefore, it has great potential to improve…

Information Retrieval · Computer Science 2021-06-08 Pan Li , Zhichao Jiang , Maofei Que , Yao Hu , Alexander Tuzhilin

Click-through rate prediction plays an important role in the field of recommender system and many other applications. Existing methods mainly extract user interests from user historical behaviors. However, behavioral sequences only contain…

Information Retrieval · Computer Science 2021-09-28 Yunfei Chu , Xiaofu Chang , Kunyang Jia , Jingzhen Zhou , Hongxia Yang

A large-scale industrial recommendation platform typically consists of multiple associated scenarios, requiring a unified click-through rate (CTR) prediction model to serve them simultaneously. Existing approaches for multi-scenario CTR…

Information Retrieval · Computer Science 2023-06-26 Xing Tang , Yang Qiao , Yuwen Fu , Fuyuan Lyu , Dugang Liu , Xiuqiang He

In search systems, effectively coordinating the two core objectives of search relevance matching and click-through rate (CTR) prediction is crucial for discovering users' interests and enhancing platform revenue. In our prior work PRECTR,…

Information Retrieval · Computer Science 2026-02-25 Shuzhi Cao , Rong Chen , Ailong He , Shuguang Han , Jufeng Chen

Click-through rate (CTR) prediction is crucial in recommendation and online advertising systems. Existing methods usually model user behaviors, while ignoring the informative context which influences the user to make a click decision, e.g.,…

Information Retrieval · Computer Science 2023-01-31 Xiang Li , Shuwei Chen , Jian Dong , Jin Zhang , Yongkang Wang , Xingxing Wang , Dong Wang

Attention is a fundamental component behind the remarkable achievements of large language models (LLMs). However, our current understanding of the attention mechanism, especially regarding how attention distributions are established,…

Machine Learning · Computer Science 2024-06-25 Zhongzhi Yu , Zheng Wang , Yonggan Fu , Huihong Shi , Khalid Shaikh , Yingyan Celine Lin

Deep Click-Through Rate (CTR) prediction models play an important role in modern industrial recommendation scenarios. However, high memory overhead and computational costs limit their deployment in resource-constrained environments.…

Information Retrieval · Computer Science 2024-06-12 Hao Yu , Minghao Fu , Jiandong Ding , Yusheng Zhou , Jianxin Wu

Recommendation Systems have become integral to modern user experiences, but lack transparency in their decision-making processes. Existing explainable recommendation methods are hindered by reliance on a post-hoc paradigm, wherein…

Information Retrieval · Computer Science 2024-12-04 Xiaohan Yu , Li Zhang , Chong Chen

The click-through rate (CTR) prediction task is to predict whether a user will click on the recommended item. As mind-boggling amounts of data are produced online daily, accelerating CTR prediction model training is critical to ensuring an…

Click-based learning to rank (LTR) tackles the mismatch between click frequencies on items and their actual relevance. The approach of previous work has been to assume a model of click behavior and to subsequently introduce a method for…

Information Retrieval · Computer Science 2022-06-27 Harrie Oosterhuis

Efficiently scaling industrial Click-Through Rate (CTR) prediction has recently attracted significant research attention. Existing approaches typically employ early aggregation of user behaviors to maintain efficiency. However, such…

Information Retrieval · Computer Science 2026-02-12 Mingyang Liu , Yong Bai , Zhangming Chan , Sishuo Chen , Xiang-Rong Sheng , Han Zhu , Jian Xu , Xinyang Chen
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