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The classic influence maximization problem finds a limited number of influential seed users in a social network such that the expected number of influenced users in the network, following an influence cascade model, is maximized. The…

Social and Information Networks · Computer Science 2019-10-29 Kaivalya Rawal , Arijit Khan

We consider the problem of maximizing the spread of influence in a social network by choosing a fixed number of initial seeds --- a central problem in the study of network cascades. The majority of existing work on this problem, formally…

Social and Information Networks · Computer Science 2016-09-22 Rico Angell , Grant Schoenebeck

The information flows among the people while they communicate through social media websites. Due to the dependency on digital media, a person shares important information or regular updates with friends and family. The set of persons on…

Social and Information Networks · Computer Science 2024-06-14 Rahul Kumar Gautam , Anjeneya Swami Kare , Durga Bhavani S

The whole frame of interconnections in complex networks hinges on a specific set of structural nodes, much smaller than the total size, which, if activated, would cause the spread of information to the whole network [1]; or, if immunized,…

Physics and Society · Physics 2015-08-27 Flaviano Morone , Hernan A. Makse

Influence maximization has been studied for social network analysis, such as viral marketing (advertising), rumor prevention, and opinion leader identification. However, most studies neglect the interplay between influence spread, cost…

Social and Information Networks · Computer Science 2025-09-10 Mingyang Feng , Qi Zhao , Shan He , Yuhui Shi

Seeding strategies for influence maximization in social networks have been studied for more than a decade. They have mainly relied on the activation of all resources (seeds) simultaneously in the beginning; yet, it has been shown that…

Social and Information Networks · Computer Science 2017-09-15 Jarosław Jankowski , Piotr Bródka , Radosław Michalski , Przemysław Kazienko

We consider the problem of Influence Maximization (IM), the task of selecting $k$ seed nodes in a social network such that the expected number of nodes influenced is maximized. We propose a community-aware divide-and-conquer framework that…

Social and Information Networks · Computer Science 2023-02-21 Abhishek K. Umrawal , Christopher J. Quinn , Vaneet Aggarwal

Information propagation on networks is a central theme in social, behavioral, and economic sciences, with important theoretical and practical implications, such as the influence maximization problem for viral marketing. Here, we consider a…

Social and Information Networks · Computer Science 2022-09-26 Yu Tian , Renaud Lambiotte

Studying information diffusion in SNS (Social Networks Service) has remarkable significance in both academia and industry. Theoretically, it boosts the development of other subjects such as statistics, sociology, and data mining.…

Social and Information Networks · Computer Science 2021-10-28 Huacheng Li , Chunhe Xia , Tianbo Wang , Sheng Wen , Chao Chen , Yang Xiang

In this paper we analyze influence maximization in the voter model with an active strategic and a passive influencing party in non-stationary settings. We thus explore the dependence of optimal influence allocation on the time horizons of…

Physics and Society · Physics 2018-10-08 Markus Brede , Valerio Restocchi , Sebastian Stein

Diffusion is a fundamental graph process, underpinning such phenomena as epidemic disease contagion and the spread of innovation by word-of-mouth. We address the algorithmic problem of finding a set of k initial seed nodes in a network so…

Data Structures and Algorithms · Computer Science 2016-06-23 Christian Borgs , Michael Brautbar , Jennifer Chayes , Brendan Lucier

Multilayer networks are the underlying structures of multiple real-world systems where we have more than one type of interaction/relation between nodes: social, biological, computer, or communication, to name only a few. In many cases, they…

Social and Information Networks · Computer Science 2021-03-15 Piotr Bródka , Jarosław Jankowski , Radosław Michalski

Influence maximization (IM) is formulated as selecting a set of initial users from a social network to maximize the expected number of influenced users. Researchers have made great progress in designing various traditional methods, and…

Social and Information Networks · Computer Science 2023-05-09 Chen Ling , Junji Jiang , Junxiang Wang , My Thai , Lukas Xue , James Song , Meikang Qiu , Liang Zhao

This article presents a novel approach for learning low-dimensional distributed representations of users in online social networks. Existing methods rely on the network structure formed by the social relationships among users to extract…

Social and Information Networks · Computer Science 2017-10-23 Harvineet Singh , Amitabha Bagchi , Parag Singla

The rapid proliferation of the Internet and the widespread adoption of social networks have significantly accelerated information dissemination. However, this transformation has introduced complexities in information capture and processing,…

Social and Information Networks · Computer Science 2025-03-06 Yuchuan Jiang , Chaolong Jia , Yunyi Qin , Wei Cai , Yongsen Qian

Temporal networks, whose links are activated or deactivated over time, are used to represent complex systems such as social interactions or collaborations occurring at specific times. Such networks facilitate the spread of information and…

Social and Information Networks · Computer Science 2025-02-27 Tianrui Mao , Shilun Zhang , Alan Hanjalic , Huijuan Wang

Social networks play a fundamental role in the diffusion of information. However, there are two different ways of how information reaches a person in a network. Information reaches us through connections in our social networks, as well as…

Social and Information Networks · Computer Science 2012-06-08 Seth A. Myers , Chenguang Zhu , Jure Leskovec

Influence propagation has been the subject of extensive study due to its important role in social networks, epidemiology, and many other areas. Understanding propagation mechanisms is critical to control the spread of fake news or…

Optimization and Control · Mathematics 2022-09-28 Vinicius Ferreira , Artur Pessoa , Thibaut Vidal

We consider the problem of influence maximization in fixed networks for contagion models in an adversarial setting. The goal is to select an optimal set of nodes to seed the influence process, such that the number of influenced nodes at the…

Social and Information Networks · Computer Science 2019-01-23 Justin Khim , Varun Jog , Po-Ling Loh

Diffusion models have recently shown significant potential in solving decision-making problems, particularly in generating behavior plans -- also known as diffusion planning. While numerous studies have demonstrated the impressive…

Machine Learning · Computer Science 2025-03-04 Haofei Lu , Dongqi Han , Yifei Shen , Dongsheng Li
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