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In recommender systems, online A/B testing is a crucial method for evaluating the performance of different models. However, conducting online A/B testing often presents significant challenges, including substantial economic costs, user…

Usability evaluation is an essential method to support the design of effective and intuitive user interfaces (UIs). However, it commonly relies on resource-intensive, expert-driven methods, which limit its accessibility, especially for…

Software Engineering · Computer Science 2026-04-13 Sebastian Lubos , Alexander Felfernig , Damian Garber , Gerhard Leitner , Julian Schwazer , Manuel Henrich

A/B testing experiment is a widely adopted method for evaluating UI/UX design decisions in modern web applications. Yet, traditional A/B testing remains constrained by its dependence on the large-scale and live traffic of human…

Human-Computer Interaction · Computer Science 2026-03-12 Yuxuan Lu , Ting-Yao Hsu , Hansu Gu , Limeng Cui , Yaochen Xie , William Headden , Bingsheng Yao , Akash Veeragouni , Jiapeng Liu , Sreyashi Nag , Jessie Wang , Dakuo Wang

The application of the Universal Design for Learning framework favors the creation of virtual educational environments for all. It requires developing accessible content, having a usable platform, and the use of flexible didactics and…

Computers and Society · Computer Science 2025-07-15 Rosana Montes , Liliana Herrera , Emilio Crisol

On-line experimentation (also known as A/B testing) has become an integral part of software development. To timely incorporate user feedback and continuously improve products, many software companies have adopted the culture of agile…

Applications · Statistics 2019-08-13 Yu Wang , Somit Gupta , Jiannan Lu , Ali Mahmoudzadeh , Sophia Liu

In A/B testing two variants of a piece of software are compared in the field from an end user's point of view, enabling data-driven decision making. While widely used in practice, no comprehensive study has been conducted on the…

Software Engineering · Computer Science 2023-08-10 Federico Quin , Danny Weyns , Matthias Galster , Camila Costa Silva

A/B testing methodology is generally performed by private companies to increase user engagement and satisfaction about online features. Their usage is far from being transparent and may undermine user autonomy (e.g. polarizing individual…

Social and Information Networks · Computer Science 2024-05-03 Matteo Ottaviani , Stefan M. Herzog , Pietro Leonardo Nickl , Philipp Lorenz-Spreen

Usability testing is an essential part of product design, particularly for user interfaces. To enhance the reliability of usability evaluations, employing cognitive load measurement methods can be highly effective in assessing the mental…

Human-Computer Interaction · Computer Science 2024-02-20 Ali Darejeh , Nadine Marcusa , Gelareh Mohammadi , John Sweller

Recommender systems are central to online services, enabling users to navigate through massive amounts of content across various domains. However, their evaluation remains challenging due to the disconnect between offline metrics and online…

Information Retrieval · Computer Science 2026-04-14 Nicolas Bougie , Gian Maria Marconi , Xiaotong Ye , Narimasa Watanabe

Usability is often defined as the ability of a system to carry out specific tasks by specific users in a specific context. Usability evaluation involves testing the system for its expected usability. Usability testing is performed in…

Human-Computer Interaction · Computer Science 2012-04-11 Munesh Chandra Trivedi , Mohammadi Akheela Khanum

Usability is a key factor in the effectiveness of recommender systems. However, the analysis of user interfaces is a time-consuming process that requires expertise. Recent advances in multimodal large language models (LLMs) offer promising…

Human-Computer Interaction · Computer Science 2025-11-19 Sebastian Lubos , Alexander Felfernig , Damian Garber , Viet-Man Le , Thi Ngoc Trang Tran

A/B testing, or online experiment is a standard business strategy to compare a new product with an old one in pharmaceutical, technological, and traditional industries. Major challenges arise in online experiments of two-sided marketplace…

Machine Learning · Computer Science 2022-11-04 Chengchun Shi , Xiaoyu Wang , Shikai Luo , Hongtu Zhu , Jieping Ye , Rui Song

Evaluating the causal effect of recommendations is an important objective because the causal effect on user interactions can directly leads to an increase in sales and user engagement. To select an optimal recommendation model, it is common…

Machine Learning · Computer Science 2021-07-16 Masahiro Sato

A/B experiments are commonly used in research to compare the effects of changing one or more variables in two different experimental groups - a control group and a treatment group. While the benefits of using A/B experiments are widely…

Software Engineering · Computer Science 2023-09-26 Andrew Hornback , Sungeun An , Scott Bunin , Stephen Buckley , John Kos , Ashok Goel

Usability describes quality attributes of application user interfaces that determine how effectively users can interact with them. Traditional usability evaluation methods require considerable expertise and resources, which can be…

Software Engineering · Computer Science 2026-04-29 Sebastian Lubos , Alexander Felfernig , Damian Garber , Viet-Man Le , Manuel Henrich

Online controlled experiments, colloquially known as A/B-tests, are the bread and butter of real-world recommender system evaluation. Typically, end-users are randomly assigned some system variant, and a plethora of metrics are then…

Information Retrieval · Computer Science 2024-07-31 Olivier Jeunen , Shubham Baweja , Neeti Pokharna , Aleksei Ustimenko

Evaluation plays a crucial role in the development of ranking algorithms on search and recommender systems. It enables online platforms to create user-friendly features that drive commercial success in a steady and effective manner. The…

Information Retrieval · Computer Science 2025-08-04 Qing Zhang , Alex Deng , Michelle Du , Huiji Gao , Liwei He , Sanjeev Katariya

Online experimentation (or A/B testing) has been widely adopted in industry as the gold standard for measuring product impacts. Despite the wide adoption, few literatures discuss A/B testing with quantile metrics. Quantile metrics, such as…

Applications · Statistics 2019-03-22 Min Liu , Xiaohui Sun , Maneesh Varshney , Ya Xu

Usability testing is a fundamental yet challenging (e.g., inflexible to iterate the study design flaws and hard to recruit study participants) research method for user experience (UX) researchers to evaluate a web design. Recent advances in…

Human-Computer Interaction · Computer Science 2025-04-08 Yuxuan Lu , Bingsheng Yao , Hansu Gu , Jing Huang , Jessie Wang , Yang Li , Jiri Gesi , Qi He , Toby Jia-Jun Li , Dakuo Wang

In the age of artificial intelligence (AI), providing learners with suitable and sufficient explanations of AI-based recommendation algorithm's output becomes essential to enable them to make an informed decision about it. However, the…

Human-Computer Interaction · Computer Science 2024-02-14 Hasan Abu-Rasheed , Christian Weber , Madjid Fathi
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