Related papers: SoK: Advances and Open Problems in Web Tracking
Web tracking is an omnipresent phenomenon in today's web, affecting users in their day-to-day lives. Filter lists and blockers were invented to detect trackers and to protect users. Due to limitations of said tools, researchers developed…
People are becoming increasingly concerned with their online privacy, especially with how advertising companies track them across websites (a practice called cross-site tracking), as reconstructing a user's browser history can reveal…
In this paper we argue that policies are an increasing concern for organizations that are operating a web site. Examples of policies that are relevant in the domain of the web address issues such as privacy of personal data, accessibility…
`Tracking' is the collection of data about an individual's activity across multiple distinct contexts and the retention, use, or sharing of data derived from that activity outside the context in which it occurred. This paper aims to…
In the early age of the internet users enjoyed a large level of anonymity. At the time web pages were just hypertext documents; almost no personalisation of the user experience was o ered. The Web today has evolved as a world wide…
Online tracking has become of increasing concern in recent years, however our understanding of its extent to date has been limited to snapshots from web crawls. Previous at-tempts to measure the tracking ecosystem, have been done using…
This article evaluates the quality of data collection in individual-level desktop information tracking used in the social sciences and shows that the existing approaches face sampling issues, validity issues due to the lack of content-level…
The intrusiveness and the increasing invasiveness of online advertising have, in the last few years, raised serious concerns regarding user privacy and Web usability. As a reaction to these concerns, we have witnessed the emergence of a…
Retargeting ads are increasingly prevalent on the Internet as their effectiveness has been shown to outperform conventional targeted ads. Retargeting ads are not only based on users' interests, but also on their intents, i.e. commercial…
This articles surveys the existing literature on the methods currently used by web services to track the user online as well as their purposes, implications, and possible user's defenses. A significant majority of reviewed articles and web…
The growth in the use of online advertising to foster brand awareness over recent years is largely attributable to the ubiquity of social media. One pivotal technology contributing to the success of online brand advertising is frequency…
As Large Language Models (LLMs) are increasingly deployed in sensitive domains, traditional data privacy measures prove inadequate for protecting information that is implicit, contextual, or inferable - what we define as semantic privacy.…
Online advertising has typically been more personalized than offline advertising, through the use of machine learning models and real-time auctions for ad targeting. One specific task, predicting the likelihood of conversion (i.e.\ the…
Web tracking (WT) systems are advanced technologies used to monitor and analyze online user behavior. Initially focused on HTML and static webpages, these systems have evolved with the proliferation of IoT, edge computing, and Big Data,…
Browser fingerprinting is a growing technique for identifying and tracking users online without traditional methods like cookies. This paper gives an overview by examining the various fingerprinting techniques and analyzes the entropy and…
Internet censorship limits the access of nodes residing within a specific network environment to the public Internet, and vice versa. During the last decade, techniques for conducting Internet censorship have been developed further.…
Web browsers are integral parts of everyone's daily life. They are commonly used for security-critical and privacy sensitive tasks, like banking transactions and checking medical records. Unfortunately, modern web browsers are too complex…
Growing recognition of the potential for exploitation of personal data and of the shortcomings of prior privacy regimes has led to the passage of a multitude of new online privacy regulations. Some of these laws -- notably the European…
As mobile computing becomes central to digital interaction, researchers have turned their attention to adaptive authentication for its real-time, context- and behavior-aware verification capabilities. However, many implementations remain…
Online tracking is a widespread practice on the web with questionable ethics, security, and privacy concerns. While web tracking can offer personalized and curated content to Internet users, it operates as a sophisticated surveillance…