English
Related papers

Related papers: Mini-Game Lifetime Value Prediction in WeChat

200 papers

Click-through rate (CTR) prediction is an important task for the companies to recommend products which better match user preferences. User behavior in digital advertising is dynamic and changes over time. It is crucial for the companies to…

Information Retrieval · Computer Science 2023-11-29 Ramazan Tarık Türksoy , Beyza Türkmen , Furkan Durmuş

Click through rate (CTR) prediction is very important for Native advertisement but also hard as there is no direct query intent. In this paper we propose a large-scale event embedding scheme to encode the each user browsing event by…

Machine Learning · Computer Science 2023-10-18 Mehul Parsana , Krishna Poola , Yajun Wang , Zhiguang Wang

Outstanding achievements of graph neural networks for spatiotemporal time series analysis show that relational constraints introduce an effective inductive bias into neural forecasting architectures. Often, however, the relational…

Machine Learning · Computer Science 2023-08-03 Andrea Cini , Daniele Zambon , Cesare Alippi

We consider a novel pricing and advertising framework, where a seller not only sets product price but also designs flexible 'advertising schemes' to influence customers' valuation of the product. We impose no structural restriction on the…

Computer Science and Game Theory · Computer Science 2024-12-12 Shipra Agrawal , Yiding Feng , Wei Tang

CTR prediction in real-world business is a difficult machine learning problem with large scale nonlinear sparse data. In this paper, we introduce an industrial strength solution with model named Large Scale Piece-wise Linear Model (LS-PLM).…

Machine Learning · Statistics 2017-04-19 Kun Gai , Xiaoqiang Zhu , Han Li , Kai Liu , Zhe Wang

Accurately modeling user preferences is vital not only for improving recommendation performance but also for enhancing transparency in recommender systems. Conventional user profiling methods, such as averaging item embeddings, often…

Information Retrieval · Computer Science 2025-05-05 Milad Sabouri , Masoud Mansoury , Kun Lin , Bamshad Mobasher

Large language models (LLMs) are increasingly applied to complex reasoning tasks that require executing several complex steps before receiving any reward. Properly assigning credit to these steps is essential for enhancing model…

Multivariate time series (MTS) prediction is ubiquitous in real-world fields, but MTS data often contains missing values. In recent years, there has been an increasing interest in using end-to-end models to handle MTS with missing values.…

Machine Learning · Computer Science 2023-05-11 Zhao-Yu Zhang , Shao-Qun Zhang , Yuan Jiang , Zhi-Hua Zhou

Reinforcement learning (RL) is an effective technique for training decision-making agents through interactions with their environment. The advent of deep learning has been associated with highly notable successes with sequential decision…

Machine Learning · Computer Science 2021-05-25 Michael Tashman , John Hoffman , Jiayi Xie , Fengdan Ye , Atefeh Morsali , Lee Winikor , Rouzbeh Gerami

We introduce a new class of context dependent, incomplete information games to serve as structured prediction models for settings with significant strategic interactions. Our games map the input context to outcomes by first condensing the…

Machine Learning · Computer Science 2019-05-30 Vikas K. Garg , Tommi Jaakkola

The Real Time Bidding (RTB) protocol is by now more than a decade old. During this time, a handful of measurement papers have looked at bidding strategies, personal information flow, and cost of display advertising through RTB. In this…

Cryptography and Security · Computer Science 2021-11-05 Michalis Pachilakis , Panagiotis Papadopoulos , Nikolaos Laoutaris , Evangelos P. Markatos , Nicolas Kourtellis

Micro-video popularity prediction (MVPP) aims to forecast the future popularity of videos on online media, which is essential for applications such as content recommendation and traffic allocation. In real-world scenarios, it is critical…

Multimedia · Computer Science 2026-04-24 Dali Wang , Yunyao Zhang , Junqing Yu , Yi-Ping Phoebe Chen , Chen Xu , Zikai Song

We introduce the prediction value (PV) as a measure of players' informational importance in probabilistic TU games. The latter combine a standard TU game and a probability distribution over the set of coalitions. Player $i$'s prediction…

Computer Science and Game Theory · Computer Science 2017-07-10 Maurice Koster , Sascha Kurz , Ines Lindner , Stefan Napel

Recent advances in text-to-video generation have achieved impressive performance on short clips, yet evaluating long-form generation under complex textual inputs remains a significant challenge. In response to this challenge, we present…

Computer Vision and Pattern Recognition · Computer Science 2026-05-29 Xiangqing Zheng , Chengyue Wu , Kehai Chen , Min Zhang

Recent advances in large language models (LLMs) have enabled the creation of highly effective chatbots. However, the compute costs of widely deploying LLMs have raised questions about profitability. Companies have proposed exploring…

Human-Computer Interaction · Computer Science 2025-10-08 Brian Jay Tang , Kaiwen Sun , Noah T. Curran , Florian Schaub , Kang G. Shin

With the rapid growth and prevalence of social network applications (Apps) in recent years, understanding user engagement has become increasingly important, to provide useful insights for future App design and development. While several…

Social and Information Networks · Computer Science 2020-06-17 Xianfeng Tang , Yozen Liu , Neil Shah , Xiaolin Shi , Prasenjit Mitra , Suhang Wang

Predicting high dimensional video sequences is a curiously difficult problem. The number of possible futures for a given video sequence grows exponentially over time due to uncertainty. This is especially evident when trying to predict…

Computer Vision and Pattern Recognition · Computer Science 2023-08-23 Luke Ditria , Tom Drummond

Click-through rate (CTR) prediction plays an important role in online advertising systems. On the one hand, traditional CTR prediction models capture the collaborative signals in tabular data via feature interaction modeling, but they lose…

Information Retrieval · Computer Science 2025-09-10 Rui Dong , Wentao Ouyang , Xiangzheng Liu

In online video platforms, accurate watch time prediction has become a fundamental and challenging problem in video recommendation. Previous research has revealed that the accuracy of watch time prediction highly depends on both the…

Information Retrieval · Computer Science 2025-08-26 Xiaokai Chen , Xiao Lin , Changcheng Li , Peng Jiang

While next-generation wireless communication networks intend leveraging edge caching for enhanced spectral efficiency, quality of service, end-to-end latency, content sharing cost, etc., several aspects of it are yet to be addressed to make…

Networking and Internet Architecture · Computer Science 2020-09-17 Md Ferdous Pervej , Le Thanh Tan , Rose Qingyang Hu