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Many internet ventures rely on advertising for their revenue. However, users feel discontent by the presence of ads on the websites they visit, as the data-size of ads is often comparable to that of the actual content. This has an impact…

Social and Information Networks · Computer Science 2017-05-10 Kiran Garimella , Orestis Kostakis , Michael Mathioudakis

Data brokers collect and sell the personal information of millions of individuals, often without their knowledge or consent. The California Consumer Privacy Act (CCPA) grants consumers the legal right to request access to, or deletion of,…

Cryptography and Security · Computer Science 2025-11-17 Elina van Kempen , Isita Bagayatkar , Pavel Frolikov , Chloe Georgiou , Gene Tsudik

Websites are capable of learning a wide range of information about the platform on which a browser is executing. One major source of such information is the set of standardised Application Programming Interfaces (APIs) provided within the…

Cryptography and Security · Computer Science 2019-10-17 Zhaoyi Fan

Many online services, such as search engines, social media platforms, and digital marketplaces, are advertised as being available to any user, regardless of their age, gender, or other demographic factors. However, there are growing…

Information Retrieval · Computer Science 2017-05-31 Rishabh Mehrotra , Ashton Anderson , Fernando Diaz , Amit Sharma , Hanna Wallach , Emine Yilmaz

Web browsers have been used widely by users to conduct various online activities, such as information seeking or online shopping. To improve user experience and extend the functionality of browsers, practitioners provide mechanisms to allow…

Performance · Computer Science 2025-08-07 Bihui Jin , Heng Li , Ying Zou

Third party tracking allows companies to identify users and track their behaviour across multiple digital services. This paper presents an empirical study of the prevalence of third-party trackers on 959,000 apps from the US and UK Google…

Computers and Society · Computer Science 2018-10-19 Reuben Binns , Ulrik Lyngs , Max Van Kleek , Jun Zhao , Timothy Libert , Nigel Shadbolt

Web forms are one of the primary ways to collect personal information online, yet they are relatively under-studied. Unlike web tracking, data collection through web forms is explicit and contextualized. Users (i) are asked to input…

Cryptography and Security · Computer Science 2024-08-30 Hao Cui , Rahmadi Trimananda , Athina Markopoulou

We perform a large-scale analysis of third-party trackers on the World Wide Web from more than 3.5 billion web pages of the CommonCrawl 2012 corpus. We extract a dataset containing more than 140 million third-party embeddings in over 41…

Social and Information Networks · Computer Science 2016-08-01 Sebastian Schelter , Jérôme Kunegis

Over the last decade, the number of devices per person has increased substantially. This poses a challenge for cookie-based personalization applications, such as online search and advertising, as it narrows the personalization signal to a…

Information Retrieval · Computer Science 2018-03-29 Ugo Tanielian , Anne-Marie Tousch , Flavian Vasile

This paper explores tracking and privacy risks on pornography websites. Our analysis of 22,484 pornography websites indicated that 93% leak user data to a third party. Tracking on these sites is highly concentrated by a handful of major…

Computers and Society · Computer Science 2019-07-16 Elena Maris , Timothy Libert , Jennifer Henrichsen

With the increasing concerns around privacy and the enforcement of data privacy laws, many websites now provide users with privacy controls. However, locating these controls can be challenging, as they are frequently hidden within multiple…

Cryptography and Security · Computer Science 2025-07-17 Rahat Masood , Sunday Oyinlola Ogundoyin , Muhammad Ikram , Alex Ye

Growth in technology has resulted in the large-scale collection and processing of Personally Identifiable Information by organizations that run digital services such as websites, which led to the emergence of new legislation to regulate PII…

Cryptography and Security · Computer Science 2021-10-14 Abdirahman Mohamed , Christopher Dare , Ayobami Esther Olanrewaju , Mercyleen Tanui , Fonyuy Boris Lami

Mobile devices that connect to the Internet via cellular networks are rapidly becoming the primary medium for accessing Web content. Cellular service providers (CSPs) commonly deploy Web proxies and other middleboxes for security,…

Networking and Internet Architecture · Computer Science 2015-11-17 Huijing Zhang , David Choffnes

User quality of experience in the context of Web browsing is being researched widely, with plenty of developments occurring alongside technological advances, not seldom driven by big industry players. With the huge reach and infrastructure…

Networking and Internet Architecture · Computer Science 2024-04-19 Jayasree Sengupta , Tanya Shreedhar , Dinh Nguyen , Robert Kramer , Vaibhav Bajpai

Modern distributed applications in healthcare, supply chain, and the Internet of Things handle a large amount of data in a diverse application setting with multiple stakeholders. Such applications leverage advanced artificial intelligence…

Cryptography and Security · Computer Science 2024-11-26 Rodrigo Dutra Garcia , Gowri Ramachandran , Kealan Dunnett , Raja Jurdak , Caetano Ranieri , Bhaskar Krishnamachari , Jo Ueyama

One of the Internet's greatest strengths is the degree to which it facilitates access to any of its resources from users anywhere in the world. However, users in the developing world have complained of websites blocking their countries. We…

Networking and Internet Architecture · Computer Science 2018-05-30 Sadia Afroz , Michael Carl Tschantz , Shaarif Sajid , Shoaib Asif Qazi , Mobin Javed , Vern Paxson

The web browser is one of the major channels to access the Internet on mobile devices. Based on the smartphone usage logs from millions of real-world Android users, it is interesting to find that about 38% users have more than one browser…

Software Engineering · Computer Science 2017-12-01 Yun Ma , Shuailiang Dong

Privacy policies govern how personal data is collected, used, and shared. Yet, in most privacy-policy consent flows, agreement is operationalized as a single click at the end of a long, opaque policy document. Recent privacy-law scholarship…

Human-Computer Interaction · Computer Science 2026-04-28 Qian Ma , Aditya Majumdar , Sarah Rajtmajer , Brett Frischmann

As mobile computing becomes central to digital interaction, researchers have turned their attention to adaptive authentication for its real-time, context- and behavior-aware verification capabilities. However, many implementations remain…

Cryptography and Security · Computer Science 2025-07-30 Vyoma Harshitha Podapati , Divyansh Nigam , Sanchari Das

With the evolution of the online advertisement and tracking ecosystem, content-filtering has become the reference tool for improving the security, privacy and browsing experience when surfing the Internet. It is also commonly believed that…

Networking and Internet Architecture · Computer Science 2020-02-06 Ismael Castell-Uroz , Josep Solé-Pareta , Pere Barlet-Ros