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We present DeepGen, a system deployed at web scale for automatically creating sponsored search advertisements (ads) for BingAds customers. We leverage state-of-the-art natural language generation (NLG) models to generate fluent ads from…

Computation and Language · Computer Science 2022-10-21 Konstantin Golobokov , Junyi Chai , Victor Ye Dong , Mandy Gu , Bingyu Chi , Jie Cao , Yulan Yan , Yi Liu

Readability refers to how easily a reader can understand a written text. Several factors affect the readability level, such as the complexity of the text, its subject matter, and the reader's background knowledge. Generating summaries based…

Computation and Language · Computer Science 2023-10-17 Leonardo F. R. Ribeiro , Mohit Bansal , Markus Dreyer

In this work, we consider the typography generation task that aims at producing diverse typographic styling for the given graphic document. We formulate typography generation as a fine-grained attribute generation for multiple text elements…

Computer Vision and Pattern Recognition · Computer Science 2023-09-06 Wataru Shimoda , Daichi Haraguchi , Seiichi Uchida , Kota Yamaguchi

This paper focuses on automatically generating the text of an ad, and the goal is that the generated text can capture user interest for achieving higher click-through rate (CTR). We propose CREATER, a CTR-driven advertising text generation…

Computation and Language · Computer Science 2022-05-19 Penghui Wei , Xuanhua Yang , Shaoguo Liu , Liang Wang , Bo Zheng

Capabilities of large language models to generate multilingual coherent text have continuously enhanced in recent years, which opens concerns about their potential misuse. Previous research has shown that they can be misused for generation…

Computation and Language · Computer Science 2026-01-08 Dominik Macko

The development and evaluation of Large Language Models (LLMs) has primarily focused on their task-solving capabilities, with recent models even surpassing human performance in some areas. However, this focus often neglects whether…

Computation and Language · Computer Science 2025-07-29 Yanzhu Guo , Guokan Shang , Chloé Clavel

Search advertising, a popular method for online marketing, has been employed to improve health by eliciting positive behavioral change. However, writing effective advertisements requires expertise and experimentation, which may not be…

Information Retrieval · Computer Science 2020-07-14 Brit Youngmann , Ran Gilad-Bachrach , Danny Karmon , Elad Yom-Tov

This literature review focuses on the use of Natural Language Generation (NLG) to automatically detect and generate persuasive texts. Extending previous research on automatic identification of persuasion in text, we concentrate on…

Computation and Language · Computer Science 2021-01-15 Sebastian Duerr , Peter A. Gloor

Handwritten Text Recognition has achieved an impressive performance in public benchmarks. However, due to the high inter- and intra-class variability between handwriting styles, such recognizers need to be trained using huge volumes of…

Computer Vision and Pattern Recognition · Computer Science 2022-04-13 Lei Kang , Pau Riba , Marçal Rusiñol , Alicia Fornés , Mauricio Villegas

Large language models (LLMs) can be used to generate text data for training and evaluating other models. However, creating high-quality datasets with LLMs can be challenging. In this work, we explore human-AI partnerships to facilitate high…

Computation and Language · Computer Science 2023-08-11 John Joon Young Chung , Ece Kamar , Saleema Amershi

In response to the limitations of manual ad creation, significant research has been conducted in the field of automatic ad text generation (ATG). However, the lack of comprehensive benchmarks and well-defined problem sets has made comparing…

Computation and Language · Computer Science 2024-06-18 Masato Mita , Soichiro Murakami , Akihiko Kato , Peinan Zhang

The rapid advancements in large language models (LLMs) have highlighted the challenge of context window limitations, primarily due to the quadratic time complexity of the self-attention mechanism (\(O(N^2)\), where \(N\) denotes the context…

Computation and Language · Computer Science 2025-04-09 Zhichao Wang , Bin Bi , Yanqi Luo , Sitaram Asur , Claire Na Cheng

Natural Language Generation (NLG) has made great progress in recent years due to the development of deep learning techniques such as pre-trained language models. This advancement has resulted in more fluent, coherent and even properties…

Computation and Language · Computer Science 2022-03-11 Wei Li , Wenhao Wu , Moye Chen , Jiachen Liu , Xinyan Xiao , Hua Wu

In commonsense generation, given a set of input concepts, a model must generate a response that is not only commonsense bearing, but also capturing multiple diverse viewpoints. Numerous evaluation metrics based on form- and content-level…

Computation and Language · Computer Science 2025-06-03 Tianhui Zhang , Bei Peng , Danushka Bollegala

Since language models produce fake text quickly and easily, there is an oversupply of such content in the public domain. The degree of sophistication and writing style has reached a point where differentiating between human authored and…

Computation and Language · Computer Science 2024-02-06 Dmytro Valiaiev

The rapid development of Artificial Intelligence (AI) has led to the creation of powerful text generation models, such as large language models (LLMs), which are widely used for diverse applications. However, concerns surrounding…

Artificial Intelligence · Computer Science 2024-12-06 Fnu Neha , Deepshikha Bhati , Deepak Kumar Shukla , Angela Guercio , Ben Ward

We conduct a large-scale, systematic study to evaluate the existing evaluation methods for natural language generation in the context of generating online product reviews. We compare human-based evaluators with a variety of automated…

Computation and Language · Computer Science 2019-09-09 Cristina Garbacea , Samuel Carton , Shiyan Yan , Qiaozhu Mei

Recent advances in large language models have enabled the development of viable generative retrieval systems. Instead of a traditional document ranking, generative retrieval systems often directly return a grounded generated text as a…

Learning to generate fluent natural language from structured data with neural networks has become an common approach for NLG. This problem can be challenging when the form of the structured data varies between examples. This paper presents…

Computation and Language · Computer Science 2018-10-12 Sebastian Gehrmann , Falcon Z. Dai , Henry Elder , Alexander M. Rush

Recent improvements in the quality of the generations by large language models have spurred research into identifying machine-generated text. Such work often presents high-performing detectors. However, humans and machines can produce text…

Computation and Language · Computer Science 2024-12-13 Jad Doughman , Osama Mohammed Afzal , Hawau Olamide Toyin , Shady Shehata , Preslav Nakov , Zeerak Talat