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Internet advertising is a fast growing business which has proved to be significantly important in digital economics. It is vitally important for both web search engines and online content providers and publishers because web advertising…
Online advertising, as the vast market, has gained significant attention in various platforms ranging from search engines, third-party websites, social media, and mobile apps. The prosperity of online campaigns is a challenge in online…
A reader browsing through an online article is highly likely to encounter an advertorial, often without realizing it. Advertorials represent a relatively new marketing strategy where advertisements are deliberately designed to resemble the…
Social media platforms are popular venues for fashion brand marketing and advertising. With the introduction of native advertising, users don't have to endure banner ads that hold very little saliency and are unattractive. Using images and…
Existing full text datasets of U.S. public domain newspapers do not recognize the often complex layouts of newspaper scans, and as a result the digitized content scrambles texts from articles, headlines, captions, advertisements, and other…
Targeted advertising has transformed the marketing landscape for a wide variety of businesses, by creating new opportunities for advertisers to reach prospective customers by delivering personalised ads, using an infrastructure of a number…
Modeling what makes an advertisement persuasive, i.e., eliciting the desired response from consumer, is critical to the study of propaganda, social psychology, and marketing. Despite its importance, computational modeling of persuasion in…
Script identification and text recognition are some of the major domains in the application of Artificial Intelligence. In this era of digitalization, the use of digital note-taking has become a common practice. Still, conventional methods…
Little is known about how different types of advertising affect brand attitudes. We investigate the relationships between three brand attitude variables (perceived quality, perceived value and recent satisfaction) and three types of…
Practical news feed platforms generate a hybrid list of news articles and advertising items (e.g., products, services, or information) and many platforms optimize the position of news articles and advertisements independently. However, they…
Digitization of newspapers is of interest for many reasons including preservation of history, accessibility and search ability, etc. While digitization of documents such as scientific articles and magazines is prevalent in literature, one…
Communication technologies, from printing to social media, affect our historical records by changing the way ideas are spread and recorded. Yet, finding statistical instruments to address the endogeneity of this relationship has been…
The technological transformation and automation of digital content delivery has revolutionized the media industry. Advertising landscape is gradually shifting its traditional media forms to the emergent of Internet advertising. In this…
Long-term OCR services aim to provide high-quality output to their users at competitive costs. It is essential to upgrade the models because of the complex data loaded by the users. The service providers encourage the users who provide data…
This paper presents the method of mining the data and which contains the information about the large information about the PR (Panchayat Raj Department)of Orissa.We have focused some of the techniques,approaches and different methodologies…
Trending topic of newspapers is an indicator to understand the situation of a country and also a way to evaluate the particular newspaper. This paper represents a model describing few techniques to select trending topics from Bangla…
The correct detection of dense article layout and the recognition of characters in historical newspaper pages remains a challenging requirement for Natural Language Processing (NLP) and machine learning applications on historical newspapers…
A growing number of people are changing the way they consume news, replacing the traditional physical newspapers and magazines by their virtual online versions or/and weblogs. The interactivity and immediacy present in online news are…
Historians have regularly debated whether advertisements can be used as a viable source to study the past. Their main concern centered on the question of agency. Were advertisements a reflection of historical events and societal debates, or…
Online advertising is a huge, rapidly growing advertising market in today's world. One common form of online advertising is using image ads. A decision is made (often in real time) every time a user sees an ad, and the advertiser is eager…