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The Click-Through Rate (CTR) prediction task is critical in industrial recommender systems, where models are usually deployed on dynamic streaming data in practical applications. Such streaming data in real-world recommender systems face…

Information Retrieval · Computer Science 2023-07-17 Qi-Wei Wang , Hongyu Lu , Yu Chen , Da-Wei Zhou , De-Chuan Zhan , Ming Chen , Han-Jia Ye

Recommender systems are prone to be misled by biases in the data. Models trained with biased data fail to capture the real interests of users, thus it is critical to alleviate the impact of bias to achieve unbiased recommendation. In this…

Information Retrieval · Computer Science 2022-08-11 Yu Zheng , Chen Gao , Jingtao Ding , Lingling Yi , Depeng Jin , Yong Li , Meng Wang

Click-through rate (CTR) prediction is an essential task in industrial applications such as video recommendation. Recently, deep learning models have been proposed to learn the representation of users' overall interests, while ignoring the…

Machine Learning · Computer Science 2020-01-10 Shu-Ting Shi , Wenhao Zheng , Jun Tang , Qing-Guo Chen , Yao Hu , Jianke Zhu , Ming Li

The proliferation of video-on-demand (VOD) services has led to a paradox of choice, overwhelming users with vast content libraries and revealing limitations in current recommender systems. This research introduces a novel approach by…

Social and Information Networks · Computer Science 2025-01-09 Mehrdad Maghsoudi , Mohammad Hossein valikhani , Mohammad Hossein Zohdi

With expansion of the video advertising market, research to predict the effects of video advertising is getting more attention. Although effect prediction of image advertising has been explored a lot, prediction for video advertising is…

Computer Vision and Pattern Recognition · Computer Science 2020-12-23 Jun Ikeda , Hiroyuki Seshime , Xueting Wang , Toshihiko Yamasaki

Click-through rate (CTR) prediction is an important task for the companies to recommend products which better match user preferences. User behavior in digital advertising is dynamic and changes over time. It is crucial for the companies to…

Information Retrieval · Computer Science 2023-11-29 Ramazan Tarık Türksoy , Beyza Türkmen , Furkan Durmuş

Existing advertisements click-through rate (CTR) prediction models are mainly dependent on behavior ID features, which are learned based on the historical user-ad interactions. Nevertheless, behavior ID features relying on historical user…

Information Retrieval · Computer Science 2022-09-26 Tan Yu , Zhipeng Jin , Jie Liu , Yi Yang , Hongliang Fei , Ping Li

This research presents an innovative and unique way of solving the advertisement prediction problem which is considered as a learning problem over the past several years. Online advertising is a multi-billion-dollar industry and is growing…

Information Retrieval · Computer Science 2017-02-15 Muhammad Junaid Effendi , Syed Abbas Ali

Watch time is widely used as a proxy for user satisfaction in video recommendation platforms. However, raw watch times are influenced by confounding factors such as video duration, popularity, and individual user behaviors, potentially…

Machine Learning · Computer Science 2025-11-26 Emily Liu , Kuan Han , Minfeng Zhan , Bocheng Zhao , Guanyu Mu , Yang Song

Click-Through Rate (CTR) prediction on cold users is a challenging task in recommender systems. Recent researches have resorted to meta-learning to tackle the cold-user challenge, which either perform few-shot user representation learning…

Information Retrieval · Computer Science 2022-10-31 Yanyan Shen , Lifan Zhao , Weiyu Cheng , Zibin Zhang , Wenwen Zhou , Kangyi Lin

Log and square root transformations of target variable are routinely used in forecasting models to predict future sales. These transformations often lead to better performing models. However, they also introduce a systematic negative bias…

Machine Learning · Computer Science 2022-08-29 Sushant More

Recommendation systems have been extensively studied by many literature in the past and are ubiquitous in online advertisement, shopping industry/e-commerce, query suggestions in search engines, and friend recommendation in social networks.…

Information Retrieval · Computer Science 2021-05-11 Farzaneh Rajabi , Jack Siyuan He

Multi-Task Learning (MTL) plays a crucial role in real-world advertising applications such as recommender systems, aiming to achieve robust representations while minimizing resource consumption. MTL endeavors to simultaneously optimize…

Information Retrieval · Computer Science 2024-06-06 Furkan Durmus , Hasan Saribas , Said Aldemir , Junyan Yang , Hakan Cevikalp

Click-through rate (CTR) Prediction is of great importance in real-world online ads systems. One challenge for the CTR prediction task is to capture the real interest of users from their clicked items, which is inherently biased by…

Information Retrieval · Computer Science 2022-04-04 Congcong Liu , Yuejiang Li , Jian Zhu , Xiwei Zhao , Changping Peng , Zhangang Lin , Jingping Shao

Click-through rate (CTR) prediction is one of the core tasks in recommender systems. User behavior sequences, as one of the most effective features, can accurately reflect user preferences and significantly improve prediction accuracy.…

Information Retrieval · Computer Science 2026-04-28 Xiaolong Chen , Haoyi Zhao , Xu Huang , Defu Lian

Model evolution and constant availability of data are two common phenomena in large-scale real-world machine learning applications, e.g. ads and recommendation systems. To adapt, the real-world system typically retrain with all available…

Information Retrieval · Computer Science 2023-07-06 Jian Zhu , Congcong Liu , Pei Wang , Xiwei Zhao , Zhangang Lin , Jingping Shao

Micro-videos platforms such as TikTok are extremely popular nowadays. One important feature is that users no longer select interested videos from a set, instead they either watch the recommended video or skip to the next one. As a result,…

Information Retrieval · Computer Science 2023-09-01 Yuhan Quan , Jingtao Ding , Chen Gao , Nian Li , Lingling Yi , Depeng Jin , Yong Li

With the advancement of multimedia internet, the impact of visual characteristics on the decision of users to click or not within the online retail industry is increasingly significant. Thus, incorporating visual features is a promising…

Computer Vision and Pattern Recognition · Computer Science 2024-06-07 Jia-Qi Yang , Chenglei Dai , Dan OU , Dongshuai Li , Ju Huang , De-Chuan Zhan , Xiaoyi Zeng , Yang Yang

Advertising click-through rate (CTR) prediction aims to forecast the probability that a user will click on an advertisement in a given context, thus providing enterprises with decision support for product ranking and ad placement. However,…

Machine Learning · Computer Science 2024-11-26 Xiaowei Xi , Song Leng , Yuqing Gong , Dalin Li

In the video recommendation, watch time is commonly adopted as an indicator of user interest. However, watch time is not only influenced by the matching of users' interests but also by other factors, such as duration bias and noisy…

Information Retrieval · Computer Science 2023-08-17 Haiyuan Zhao , Lei Zhang , Jun Xu , Guohao Cai , Zhenhua Dong , Ji-Rong Wen
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