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As large language models (LLMs) expose systemic security challenges in high risk applications, including privacy leaks, bias amplification, and malicious abuse, there is an urgent need for a dynamic risk assessment and collaborative defence…

This paper argues that large language model-based recommenders can displace today's attention-allocation machinery. LLM-based recommenders would ingest open-web content, infer a user's natural-language goals, and present information that…

Large Language Models (LLMs) have revolutionized the process of customer engagement, campaign optimization, and content generation, in marketing management. In this paper, we explore the transformative potential of LLMs along with the…

The generative Artificial Intelligence (AI) tools based on Large Language Models (LLMs) use billions of parameters to extensively analyse large datasets and extract critical private information such as, context, specific details,…

This study deeply explores the application of large language model (LLM) in personalized recommendation system of e-commerce. Aiming at the limitations of traditional recommendation algorithms in processing large-scale and multi-dimensional…

Users interacting with large language models (LLMs) under their real identifiers often unknowingly risk disclosing private information. Automatically notifying users whether their queries leak privacy and which phrases leak what private…

Peer-to-peer (P2P) lending connects borrowers and lenders through online platforms but suffers from significant information asymmetry, as lenders often lack sufficient data to assess borrowers' creditworthiness. This paper addresses this…

The rapid advancement of large language models (LLMs) has revolutionized natural language processing, enabling applications in diverse domains such as healthcare, finance and education. However, the growing reliance on extensive data for…

Web agents have emerged as a promising direction to automate Web task completion based on user instructions, significantly enhancing user experience. Recently, Web agents have evolved from traditional agents to Large Language Models…

With the widespread application of large language models (LLMs), user privacy protection has become a significant research topic. Existing privacy preference modeling methods often rely on large-scale user data, making effective privacy…

Large language models (LLMs) are used to generate content for a wide range of tasks, and are set to reach a growing audience in coming years due to integration in product interfaces like ChatGPT or search engines like Bing. This intensifies…

Inspired by Federated Learning, in this paper, we propose personal large models that are distilled from traditional large language models but more adaptive to local users' personal information such as education background and hobbies. We…

Large language models (LLMs) are complex artificial intelligence systems capable of understanding, generating and translating human language. They learn language patterns by analyzing large amounts of text data, allowing them to perform…

Rapid advances in Natural Language Processing (NLP) have revolutionized many fields, including healthcare. However, these advances raise significant privacy concerns, especially when pre-trained models fine-tuned and specialized on…

Large Language Models (LLMs) represent a significant advancement in artificial intelligence, finding applications across various domains. However, their reliance on massive internet-sourced datasets for training brings notable privacy…

The number and dynamic nature of web and mobile applications presents significant challenges for assessing their compliance with data protection laws. In this context, symbolic and statistical Natural Language Processing (NLP) techniques…

The rapid rise of Large Language Models (LLMs) has created new disruptive possibilities for persuasive communication, enabling fully-automated, personalized, and interactive content generation at an unprecedented scale. In this paper, we…

The development and popularization of large language models (LLMs) have raised concerns that they will be used to create tailor-made, convincing arguments to push false or misleading narratives online. Early work has found that language…

Regulatory limits on explicit targeting have not eliminated algorithmic profiling on the Web, as optimisation systems still adapt ad delivery to users' private attributes. The widespread availability of powerful zero-shot multimodal Large…

Large Language Models (LLMs) excel in various tasks, including personalized recommendations. Existing evaluation methods often focus on rating prediction, relying on regression errors between actual and predicted ratings. However, user…