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Representation learning has been a critical topic in machine learning. In Click-through Rate Prediction, most features are represented as embedding vectors and learned simultaneously with other parameters in the model. With the development…

Information Retrieval · Computer Science 2023-02-07 Fuyuan Lyu , Xing Tang , Dugang Liu , Haolun Wu , Chen Ma , Xiuqiang He , Xue Liu

Click-Through Rate (CTR) prediction holds a paramount position in recommender systems. The prevailing ID-based paradigm underperforms in cold-start scenarios due to the skewed distribution of feature frequency. Additionally, the utilization…

Information Retrieval · Computer Science 2024-11-28 Xingmei Wang , Weiwen Liu , Xiaolong Chen , Qi Liu , Xu Huang , Yichao Wang , Xiangyang Li , Yasheng Wang , Zhenhua Dong , Defu Lian , Ruiming Tang

Deep learning models in recommender systems are usually trained in the batch mode, namely iteratively trained on a fixed-size window of training data. Such batch mode training of deep learning models suffers from low training efficiency,…

Information Retrieval · Computer Science 2020-09-07 Yichao Wang , Huifeng Guo , Ruiming Tang , Zhirong Liu , Xiuqiang He

Click-through rate (CTR) prediction is one of the core tasks in recommender systems. User behavior sequences, as one of the most effective features, can accurately reflect user preferences and significantly improve prediction accuracy.…

Information Retrieval · Computer Science 2026-04-28 Xiaolong Chen , Haoyi Zhao , Xu Huang , Defu Lian

Continual learning (CL) aims to extend deep models from static and enclosed environments to dynamic and complex scenarios, enabling systems to continuously acquire new knowledge of novel categories without forgetting previously learned…

Computer Vision and Pattern Recognition · Computer Science 2024-05-21 Sunyuan Qiang , Xuxin Lin , Yanyan Liang , Jun Wan , Du Zhang

Click-through rate (CTR) prediction has been one of the most central problems in computational advertising. Lately, embedding techniques that produce low-dimensional representations of ad IDs drastically improve CTR prediction accuracies.…

Machine Learning · Computer Science 2019-04-29 Feiyang Pan , Shuokai Li , Xiang Ao , Pingzhong Tang , Qing He

Click-through-rate (CTR) prediction plays an important role in online advertising and ad recommender systems. In the past decade, maximizing CTR has been the main focus of model development and solution creation. Therefore, researchers and…

Information Retrieval · Computer Science 2024-09-16 Dogukan Aksu , Ismail Hakki Toroslu , Hasan Davulcu

Click-through rate (CTR) prediction plays important role in personalized advertising and recommender systems. Though many models have been proposed such as FM, FFM and DeepFM in recent years, feature engineering is still a very important…

Information Retrieval · Computer Science 2021-07-27 Qingyun She , Zhiqiang Wang , Junlin Zhang

In this work we introduce an incremental learning framework for Click-Through-Rate (CTR) prediction and demonstrate its effectiveness for Taboola's massive-scale recommendation service. Our approach enables rapid capture of emerging trends…

Information Retrieval · Computer Science 2022-09-02 Petros Katsileros , Nikiforos Mandilaras , Dimitrios Mallis , Vassilis Pitsikalis , Stavros Theodorakis , Gil Chamiel

Click-through prediction (CTR) models transform features into latent vectors and enumerate possible feature interactions to improve performance based on the input feature set. Therefore, when selecting an optimal feature set, we should…

Information Retrieval · Computer Science 2024-03-27 Fuyuan Lyu , Xing Tang , Dugang Liu , Liang Chen , Xiuqiang He , Xue Liu

Many Click-Through Rate (CTR) prediction works focused on designing advanced architectures to model complex feature interactions but neglected the importance of feature representation learning, e.g., adopting a plain embedding layer for…

Information Retrieval · Computer Science 2022-12-02 Fangye Wang , Yingxu Wang , Dongsheng Li , Hansu Gu , Tun Lu , Peng Zhang , Ning Gu

Learning feature interactions is crucial for click-through rate (CTR) prediction in recommender systems. In most existing deep learning models, feature interactions are either manually designed or simply enumerated. However, enumerating all…

Machine Learning · Computer Science 2020-07-06 Bin Liu , Chenxu Zhu , Guilin Li , Weinan Zhang , Jincai Lai , Ruiming Tang , Xiuqiang He , Zhenguo Li , Yong Yu

We tackle the challenge of feature embedding for the purposes of improving the click-through rate prediction process. We select three models: logistic regression, factorization machines and deep factorization machines, as our baselines and…

Machine Learning · Computer Science 2022-09-21 Samo Pahor , Davorin Kopič , Jure Demšar

CTR prediction, which aims to estimate the probability that a user will click an item, plays a crucial role in online advertising and recommender system. Feature interaction modeling based and user interest mining based methods are the two…

Information Retrieval · Computer Science 2021-06-09 Wei Guo , Rong Su , Renhao Tan , Huifeng Guo , Yingxue Zhang , Zhirong Liu , Ruiming Tang , Xiuqiang He

In Federated Learning (FL) of click-through rate (CTR) prediction, users' data is not shared for privacy protection. The learning is performed by training locally on client devices and communicating only model changes to the server. There…

Information Retrieval · Computer Science 2022-09-02 Xianghang Liu , Bartłomiej Twardowski , Tri Kurniawan Wijaya

Few-shot class-incremental learning (FSCIL) aims to design machine learning algorithms that can continually learn new concepts from a few data points, without forgetting knowledge of old classes. The difficulty lies in that limited data…

Computer Vision and Pattern Recognition · Computer Science 2021-04-08 Chi Zhang , Nan Song , Guosheng Lin , Yun Zheng , Pan Pan , Yinghui Xu

Machine learning systems are often deployed for making critical decisions like credit lending, hiring, etc. While making decisions, such systems often encode the user's demographic information (like gender, age) in their intermediate…

Machine Learning · Computer Science 2023-01-24 Somnath Basu Roy Chowdhury , Snigdha Chaturvedi

Click-through rate (CTR) prediction serves as a cornerstone of recommender systems. Despite the strong performance of current CTR models based on user behavior modeling, they are still severely limited by interaction sparsity, especially in…

Information Retrieval · Computer Science 2025-09-03 Yutian Xiao , Shukuan Wang , Binhao Wang , Zhao Zhang , Yanze Zhang , Shanqi Liu , Chao Feng , Xiang Li , Fuzhen Zhuang

Click-Through Rate (CTR) prediction plays a vital role in recommender systems, online advertising, and search engines. Most of the current approaches model feature interactions through stacked or parallel structures, with some employing…

Information Retrieval · Computer Science 2024-11-14 Lei Sang , Qiuze Ru , Honghao Li , Yiwen Zhang , Qian Cao , Xindong Wu

Reinforcement learning (RL) is rapidly reaching and surpassing human-level control capabilities. However, state-of-the-art RL algorithms often require timesteps and reaction times significantly faster than human capabilities, which is…

Machine Learning · Computer Science 2025-07-29 Devdhar Patel , Hava Siegelmann