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Large Language Models (LLMs) are increasingly regarded as having the potential to generate persuasive content at scale. While previous studies have focused on the risks associated with LLM-generated misinformation, the role of LLMs in…

By training deep neural networks on massive archives of digitized text, large language models (LLMs) learn the complex linguistic patterns that constitute historic and contemporary discourses. We argue that LLMs can serve as a valuable tool…

Large language models (LLMs) offer emerging opportunities for psychological and behavioral research, but methodological guidance is lacking. This article provides a framework for using LLMs as psychological simulators across two primary…

Persona-assigned large language models (LLMs) are used in domains such as education, healthcare, and sociodemographic simulation. Yet, they are typically evaluated only in short, single-round settings that do not reflect real-world usage.…

Large Language Models (LLMs) are increasingly used in everyday life and research. One of the most common use cases is conversational interactions, enabled by the language generation capabilities of LLMs. Just as between two humans, a…

The increasing sophistication of large language models (LLMs) has sparked growing concerns regarding their potential role in exacerbating ideological polarization through the automated generation of persuasive and biased content. This study…

Large Language Models have been demonstrating broadly satisfactory generative abilities for users, which seems to be due to the intensive use of human feedback that refines responses. Nevertheless, suggestibility inherited via human…

Large language models (LLMs) may not equitably represent diverse global perspectives on societal issues. In this paper, we develop a quantitative framework to evaluate whose opinions model-generated responses are more similar to. We first…

Large language models (LLMs) are trained on vast amounts of text from the internet, which contains both factual and misleading information about the world. While unintuitive from a classic view of LMs, recent work has shown that the truth…

Digital personas powered by Large Language Models (LLMs) are increasingly proposed as substitutes for human survey respondents, yet it remains unclear when they can reliably approximate human survey findings. We answer this question using…

Recent advances enable Large Language Models (LLMs) to generate AI personas, yet their lack of deep contextual, cultural, and emotional understanding poses a significant limitation. This study quantitatively compared human responses with…

The humanlike responses of large language models (LLMs) have prompted social scientists to investigate whether LLMs can be used to simulate human participants in experiments, opinion polls and surveys. Of central interest in this line of…

Stated preference (SP) surveys are a key method to research how individuals make trade-offs in hypothetical, also futuristic, scenarios. In energy context this includes key decarbonisation enablement contexts, such as low-carbon…

Large language models (LLMs) are capable of generating plausible explanations of how they arrived at an answer to a question. However, these explanations can misrepresent the model's "reasoning" process, i.e., they can be unfaithful. This,…

Large language models (LLMs) are increasingly employed in information-seeking and decision-making tasks. Despite their broad utility, LLMs tend to generate information that conflicts with real-world facts, and their persuasive style can…

Large language models (LLMs) are increasingly deployed in politically sensitive settings, raising concerns about their potential to encode, amplify, or be steered toward specific ideologies. We investigate how adopting synthetic personas…

Predicting how populations respond to policy interventions is a fundamental challenge in computational social science and public policy. Traditional approaches rely on aggregate statistical models that capture historical correlations but…

Large language models (LLMs) hold the potential to absorb and reflect personality traits and attitudes specified by users. In our study, we investigated this potential using robust psychometric measures. We adapted the most studied test in…

The recent development of large language models (LLMs) has spurred discussions about whether LLM-generated "synthetic samples" could complement or replace traditional surveys, considering their training data potentially reflects attitudes…

This research focuses on using large language models (LLMs) to simulate social experiments, exploring their ability to emulate human personality in virtual persona role-playing. The research develops an end-to-end evaluation framework,…