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We study the task of selecting $k$ nodes, in a social network of size $n$, to seed a diffusion with maximum expected spread size, under the independent cascade model with cascade probability $p$. Most of the previous work on this problem…

Social and Information Networks · Computer Science 2022-05-24 Dean Eckles , Hossein Esfandiari , Elchanan Mossel , M. Amin Rahimian

In a temporal graph the edge set dynamically changes over time according to a set of time-labels associated with each edge that indicates at which time-steps the edge is available. Two vertices are connected if there is a path connecting…

Data Structures and Algorithms · Computer Science 2025-04-24 Daniele Carnevale , Gianlorenzo D'Angelo , Martin Olsen

The whole frame of interconnections in complex networks hinges on a specific set of structural nodes, much smaller than the total size, which, if activated, would cause the spread of information to the whole network [1]; or, if immunized,…

Physics and Society · Physics 2015-08-27 Flaviano Morone , Hernan A. Makse

Influence maximization aims to select k most-influential vertices or seeds in a network, where influence is defined by a given diffusion process. Although computing optimal seed set is NP-Hard, efficient approximation algorithms exist.…

Distributed, Parallel, and Cluster Computing · Computer Science 2022-08-05 Xinyu Chen , Marco Minutoli , Jiannan Tian , Mahantesh Halappanavar , Ananth Kalyanaraman , Dingwen Tao

Influence maximization is the problem of finding a subset of the most influential individuals in a network. The impact of social networks on the dissemination of information and the development of viral marketing has made this problem as…

Social and Information Networks · Computer Science 2020-12-08 Maryam Adineh , Mostafa Nouri-Baygi

In a diffusion process on a network, how many nodes are expected to be influenced by a set of initial spreaders? This natural problem, often referred to as influence estimation, boils down to computing the marginal probability that a given…

Social and Information Networks · Computer Science 2020-01-01 Andrey Y. Lokhov , David Saad

Most studies on influence maximization focus on one-shot propagation, i.e. the influence is propagated from seed users only once following a probabilistic diffusion model and users' activation are determined via single cascade. In reality…

Social and Information Networks · Computer Science 2017-02-21 Xiaohan Shan , Wei Chen , Qiang Li , Xiaoming Sun , Jialin Zhang

Finding a small subset of influential nodes to maximise influence spread in a complex network is an active area of research. Different methods have been proposed in the past to identify a set of seed nodes that can help achieve a faster…

Social and Information Networks · Computer Science 2022-12-23 Abida Sadaf , Luke Mathieson , Piotr Bródka , Katarzyna Musial

We study a combinatorial model of the spread of influence in networks that generalizes existing schemata recently proposed in the literature. In our model, agents change behaviors/opinions on the basis of information collected from their…

Data Structures and Algorithms · Computer Science 2013-11-21 Luisa Gargano , Pavol Hell , Joseph G. Peters , Ugo Vaccaro

In this paper, we propose the amphibious influence maximization (AIM) model that combines traditional marketing via content providers and viral marketing to consumers in social networks in a single framework. In AIM, a set of content…

Social and Information Networks · Computer Science 2015-07-14 Wei Chen , Fu Li , Tian Lin , Aviad Rubinstein

Viral marketing campaigns target primarily those individuals who are central in social networks and hence have social influence. Marketing events, however, may attract diverse audience. Despite the importance of event marketing, the…

Social and Information Networks · Computer Science 2022-01-04 Balázs R. Sziklai , Balázs Lengyel

This paper considers the problem of randomized influence maximization over a Markovian graph process: given a fixed set of nodes whose connectivity graph is evolving as a Markov chain, estimate the probability distribution (over this fixed…

Social and Information Networks · Computer Science 2017-11-10 Buddhika Nettasinghe , Vikram Krishnamurthy

The Influence Maximization (IM) problem aims to select a set of seed nodes within a given budget to maximize the spread of influence in a social network. However, real-world social networks have several structural inequalities, such as…

Machine Learning · Computer Science 2025-12-02 Akrati Saxena , Harshith Kumar Yadav , Bart Rutten , Shashi Shekhar Jha

In a "tipping" model, each node in a social network, representing an individual, adopts a property or behavior if a certain number of his incoming neighbors currently exhibit the same. In viral marketing, a key problem is to select an…

Social and Information Networks · Computer Science 2013-09-13 Paulo Shakarian , Sean Eyre , Damon Paulo

As social networks are constantly changing and evolving, methods to analyze dynamic social networks are becoming more important in understanding social trends. However, due to the restrictions imposed by the social network service…

Social and Information Networks · Computer Science 2018-01-09 Kaan Bingöl , Bahaeddin Eravcı , Çağrı Özgenç Etemoğlu , Hakan Ferhatosmanoğlu , Buğra Gedik

Graph mining is an important technique that used in many applications such as predicting and understanding behaviors and information dissemination within networks. One crucial aspect of graph mining is the identification and ranking of…

Social and Information Networks · Computer Science 2024-05-14 Shima Esfandiari , Seyed Mostafa Fakhrahmad

Given a social network with nonuniform selection cost of the users, the problem of \textit{Budgeted Influence Maximization} (BIM in short) asks for selecting a subset of the nodes within an allocated budget for initial activation, such that…

Social and Information Networks · Computer Science 2020-04-09 Suman Banerjee , Mamata Jenamani , Dilip Kumar Pratihar

We consider the problem of \emph{influence maximization}, the problem of maximizing the number of people that become aware of a product by finding the `best' set of `seed' users to expose the product to. Most prior work on this topic…

Social and Information Networks · Computer Science 2016-04-28 Sharan Vaswani , Laks. V. S. Lakshmanan , Mark Schmidt

Temporal networks, whose links are activated or deactivated over time, are used to represent complex systems such as social interactions or collaborations occurring at specific times. Such networks facilitate the spread of information and…

Social and Information Networks · Computer Science 2025-02-27 Tianrui Mao , Shilun Zhang , Alan Hanjalic , Huijuan Wang

Identifying influential nodes plays a pivotal role in understanding, controlling, and optimizing the behavior of complex systems, ranging from social to biological and technological domains. Yet most centrality-based approaches rely on…

Physics and Society · Physics 2025-12-12 Yajing Hao , Longzhao Liu , Xin Wang , Zhihao Han , Ming Wei , Zhiming Zheng , Shaoting Tang
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