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Personalized content marketing has become a crucial strategy for digital platforms, aiming to deliver tailored advertisements and recommendations that match user preferences. Traditional recommendation systems often suffer from two…
Sequential Recommendation is a widely studied paradigm for learning users' dynamic interests from historical interactions for predicting the next potential item. Although lots of research work has achieved remarkable progress, they are…
The sequential recommendation system has been widely studied for its promising effectiveness in capturing dynamic preferences buried in users' sequential behaviors. Despite the considerable achievements, existing methods usually focus on…
Recommendation systems have become indispensable in various online platforms, from e-commerce to streaming services. A fundamental challenge in this domain is learning effective embeddings from sparse user-item interactions. While…
Recently, recommendation according to sequential user behaviors has shown promising results in many application scenarios. Generally speaking, real-world sequential user behaviors usually reflect a hybrid of sequential influences and…
Sequential recommendation effectively addresses information overload by modeling users' temporal and sequential interaction patterns. To overcome the limitations of supervision signals, recent approaches have adopted self-supervised…
The sequential recommendation systems capture users' dynamic behavior patterns to predict their next interaction behaviors. Most existing sequential recommendation methods only exploit the local context information of an individual…
The rapid growth of the internet has made personalized recommendation systems indispensable. Graph-based sequential recommendation systems, powered by Graph Neural Networks (GNNs), effectively capture complex user-item interactions but…
In session-based recommender systems, predictions are based on the user's preceding behavior in the session. State-of-the-art sequential recommendation algorithms either use graph neural networks to model sessions in a graph or leverage the…
In order to develop effective sequential recommenders, a series of sequence representation learning (SRL) methods are proposed to model historical user behaviors. Most existing SRL methods rely on explicit item IDs for developing the…
The chronological order of user-item interactions can reveal time-evolving and sequential user behaviors in many recommender systems. The items that users will interact with may depend on the items accessed in the past. However, the…
Sequential recommendation aims at understanding user preference by capturing successive behavior correlations, which are usually represented as the item purchasing sequences based on their past interactions. Existing efforts generally…
Sequential recommendations have drawn significant attention in modeling the user's historical behaviors to predict the next item. With the booming development of multimodal data (e.g., image, text) on internet platforms, sequential…
Modeling user preference from his historical sequences is one of the core problems of sequential recommendation. Existing methods in this field are widely distributed from conventional methods to deep learning methods. However, most of them…
Recently, contrastive learning has been applied to the sequential recommendation task to address data sparsity caused by users with few item interactions and items with few user adoptions. Nevertheless, the existing contrastive…
Sequential recommendation has been a widely popular topic of recommender systems. Existing works have contributed to enhancing the prediction ability of sequential recommendation systems based on various methods, such as recurrent networks…
Sequential recommendation (SR) is traditionally formulated as next-item prediction over a chronological sequence of interacted items. Although recent generative recommendation (GR) methods introduce new machinery, such as semantic IDs,…
Sequential recommendation methods play a crucial role in modern recommender systems because of their ability to capture a user's dynamic interest from her/his historical interactions. Despite their success, we argue that these approaches…
Sequential recommendation (SRS) has become the technical foundation in many applications recently, which aims to recommend the next item based on the user's historical interactions. However, sequential recommendation often faces the problem…
Sequential recommendation aims to capture user preferences by modeling sequential patterns in user-item interactions. However, these models are often influenced by noise such as accidental interactions, leading to suboptimal performance.…