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Autonomous multimodal language models are rapidly evolving into web agents that can browse, click, and purchase items on behalf of users, posing a threat to display advertising designed for human eyes. Yet little is known about how these…
AI systems have increasingly become our gateways to the Internet. We argue that just as advertising has driven the monetization of web search and social media, so too will commercial incentives shape the content served by AI. Unlike…
Programmatic advertising consists in automated auctioning of digital ad space. Every time a user requests a web page, placeholders on the page are populated with ads from the highest-bidding advertisers. The bids are typically based on…
Artificial Intelligence (AI) has revolutionized food marketing by providing advanced techniques for personalized recommendations, consumer behavior prediction, and campaign optimization. This paper explores the shift from traditional…
Online marketplaces will be transformed by autonomous AI agents acting on behalf of consumers. Rather than humans browsing and clicking, AI agents can parse webpages or leverage APIs to view, evaluate and choose products. We investigate the…
Thanks to advances in large language models, a new type of software agent, the artificial intelligence (AI) agent, has entered the marketplace. Companies such as OpenAI, Google, Microsoft, and Salesforce promise their AI Agents will go from…
Artificial Intelligence (AI) has been improving the performance of systems for a diverse set of tasks and introduced a more interactive generation of personal agents. Despite the current trend of applying AI for a great amount of areas, we…
Generative AI (GenAI) offers new opportunities for customer support in online travel agencies, yet little is known about how its design influences user engagement, purchase behavior, and user experience. We report results from a randomized…
The rise of AI conversational agents has broadened opportunities to enhance human capabilities across various domains. As these agents become more prevalent, it is crucial to investigate the impact of different affective abilities on their…
AI agents -- systems that combine foundation models with reasoning, planning, memory, and tool use -- are rapidly becoming a practical interface between natural-language intent and real-world computation. This survey synthesizes the…
Persuasion is a key aspect of what it means to be human, and is central to business, politics, and other endeavors. Advancements in artificial intelligence (AI) have produced AI systems that are capable of persuading humans to buy products,…
The emergence of Agentic Artificial Intelligence (AAI) systems capable of independently initiating digital interactions necessitates a new optimisation paradigm designed explicitly for seamless agent-platform interactions. This article…
Understanding decision-making in multi-AI-agent frameworks is crucial for analyzing strategic interactions in network-effect-driven contexts. This study investigates how AI agents navigate network-effect games, where individual payoffs…
AI agents that take actions in their environment autonomously over extended time horizons require robust governance interventions to curb their potentially consequential risks. Prior proposals for governing AI agents primarily target…
Major deployed generative AI advertising systems preserve a visible boundary between commercial content and AI-generated responses. Yet empirical research shows that ads woven directly into large language model (LLM) outputs often go…
Traditionally, AI has been modeled within economics as a technology that impacts payoffs by reducing costs or refining information for human agents. Our position is that, in light of recent advances in generative AI, it is increasingly…
Generative AI has transformed human-computer interaction by enabling natural language interfaces and the emergence of autonomous agents capable of acting on users' behalf. While early applications have improved individual productivity,…
The field of AI is undergoing a fundamental transition from generative models that can produce synthetic content to artificial agents that can plan and execute complex tasks with only limited human involvement. Companies that pioneered the…
Web browsers are a portal to the internet, where much of human activity is undertaken. Thus, there has been significant research work in AI agents that interact with the internet through web browsing. However, there is also another…
Here we examine how AI agent "personalities" interact with human personalities to shape human-AI collaboration and performance. In a large-scale, preregistered randomized experiment, we paired 1,258 participants with AI agents prompted to…