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A/B testing experiment is a widely adopted method for evaluating UI/UX design decisions in modern web applications. Yet, traditional A/B testing remains constrained by its dependence on the large-scale and live traffic of human…

Human-Computer Interaction · Computer Science 2026-03-12 Yuxuan Lu , Ting-Yao Hsu , Hansu Gu , Limeng Cui , Yaochen Xie , William Headden , Bingsheng Yao , Akash Veeragouni , Jiapeng Liu , Sreyashi Nag , Jessie Wang , Dakuo Wang

In order for AI systems to communicate effectively with people, they must understand how we make decisions. However, people's decisions are not always rational, so the implicit internal models of human decision-making in Large Language…

Computation and Language · Computer Science 2025-03-11 Ryan Liu , Jiayi Geng , Joshua C. Peterson , Ilia Sucholutsky , Thomas L. Griffiths

Generative agents have been increasingly used to simulate human behaviour in silico, driven by large language models (LLMs). These simulacra serve as sandboxes for studying human behaviour without compromising privacy or safety. However, it…

Computation and Language · Computer Science 2025-04-18 Yonchanok Khaokaew , Flora D. Salim , Andreas Züfle , Hao Xue , Taylor Anderson , C. Raina MacIntyre , Matthew Scotch , David J Heslop

Large language models (LLMs) make it possible to generate synthetic behavioural data at scale, offering an ethical and low-cost alternative to human experiments. Whether such data can faithfully capture psychological differences driven by…

Computation and Language · Computer Science 2025-11-27 Manuel Pratelli , Marinella Petrocchi

Large Language Models (LLMs) have recently demonstrated strong potential in generating 'believable human-like' behavior in web environments. Prior work has explored augmenting training data with LLM-synthesized rationales and applying…

Designers of digital solutions increasingly consult Large Language Models (LLMs) for their work. However, it remains unclear how this may affect the user experiences they produce and there are no established practices. We investigate how…

Human-Computer Interaction · Computer Science 2026-05-19 Eduard Kuric , Peter Demcak , Matus Krajcovic

The humanlike responses of large language models (LLMs) have prompted social scientists to investigate whether LLMs can be used to simulate human participants in experiments, opinion polls and surveys. Of central interest in this line of…

Computation and Language · Computer Science 2024-05-14 Nikolay B Petrov , Gregory Serapio-García , Jason Rentfrow

Large Language Models demonstrate strong reasoning and generation abilities, yet their behavior in multi-turn tasks often lacks reliability and verifiability. We present a task completion framework that enables LLM-based agents to act under…

Artificial Intelligence · Computer Science 2025-12-15 Gonca Gürsun

Large language models (LLMs) are increasingly used in interactive applications, and human evaluation remains the gold standard for assessing their performance in multi-turn conversations. Since human studies are costly, time-consuming, and…

Computation and Language · Computer Science 2025-10-10 Yao Dou , Michel Galley , Baolin Peng , Chris Kedzie , Weixin Cai , Alan Ritter , Chris Quirk , Wei Xu , Jianfeng Gao

Simulating user search behavior is a critical task in information retrieval, which can be employed for user behavior modeling, data augmentation, and system evaluation. Recent advancements in large language models (LLMs) have opened up new…

Information Retrieval · Computer Science 2025-04-11 Erhan Zhang , Xingzhu Wang , Peiyuan Gong , Zixuan Yang , Jiaxin Mao

An essential problem in artificial intelligence is whether LLMs can simulate human cognition or merely imitate surface-level behaviors, while existing datasets suffer from either synthetic reasoning traces or population-level aggregation,…

Computation and Language · Computer Science 2026-03-31 Yuxuan Gu , Lunjun Liu , Xiaocheng Feng , Kun Zhu , Weihong Zhong , Lei Huang , Bing Qin

Large Language Model (LLM)-based agents show promise for e-commerce conversational shopping, yet existing implementations lack the interaction depth and contextual breadth required for complex product research. Meanwhile, the Deep Research…

Artificial Intelligence · Computer Science 2026-03-02 Jiangyuan Wang , Kejun Xiao , Huaipeng Zhao , Tao Luo , Xiaoyi Zeng

The emergence of large language model (LLM)-based agents has significantly advanced the development of autonomous machine learning (ML) engineering. However, the dominant prompt-based paradigm exhibits limitations: smaller models lack the…

Computation and Language · Computer Science 2026-05-04 Zexi Liu , Jingyi Chai , Xinyu Zhu , Shuo Tang , Rui Ye , Bo Zhang , Lei Bai , Siheng Chen

Agentic AI is emerging, capable of executing tasks through natural language, such as Copilot for coding or Amazon Rufus for shopping. Evaluating these systems is challenging, as their rapid evolution outpaces traditional human evaluation.…

Human-Computer Interaction · Computer Science 2025-09-29 Lu Sun , Shihan Fu , Bingsheng Yao , Yuxuan Lu , Wenbo Li , Hansu Gu , Jiri Gesi , Jing Huang , Chen Luo , Dakuo Wang

Large language model (LLM) simulations of human behavior have the potential to revolutionize the social and behavioral sciences, if and only if they faithfully reflect real human behaviors. Current evaluations of simulation fidelity are…

Computation and Language · Computer Science 2026-04-14 Tiancheng Hu , Joachim Baumann , Lorenzo Lupo , Nigel Collier , Dirk Hovy , Paul Röttger

Despite rapid development, large language models (LLMs) still encounter challenges in multi-turn decision-making tasks (i.e., agent tasks) like web shopping and browser navigation, which require making a sequence of intelligent decisions…

Computation and Language · Computer Science 2025-11-12 Zhiheng Xi , Chenyang Liao , Guanyu Li , Yajie Yang , Wenxiang Chen , Zhihao Zhang , Binghai Wang , Senjie Jin , Yuhao Zhou , Jian Guan , Wei Wu , Tao Ji , Tao Gui , Qi Zhang , Xuanjing Huang

Large Language Models (LLMs) are increasingly used to simulate how specific users respond to a given context, enabling more user-centric applications that rely on user feedback. However, existing user simulators mostly imitate surface-level…

Computation and Language · Computer Science 2026-03-05 Shirley Wu , Evelyn Choi , Arpandeep Khatua , Zhanghan Wang , Joy He-Yueya , Tharindu Cyril Weerasooriya , Wei Wei , Diyi Yang , Jure Leskovec , James Zou

Instruction tuning aligns the response of large language models (LLMs) with human preferences. Despite such efforts in human--LLM alignment, we find that instruction tuning does not always make LLMs human-like from a cognitive modeling…

Computation and Language · Computer Science 2024-04-16 Tatsuki Kuribayashi , Yohei Oseki , Timothy Baldwin

Multimodal Large Language Models (MLLMs) serve as daily assistants for millions. However, their ability to generate responses aligned with individual preferences remains limited. Prior approaches enable only static, single-turn…

Computation and Language · Computer Science 2026-04-16 Chang Nie , Chaoyou Fu , Yifan Zhang , Haihua Yang , Caifeng Shan

Large language model-based agents are becoming increasingly popular as a low-cost mechanism to provide personalized, conversational advice, and have demonstrated impressive capabilities in relatively simple scenarios, such as movie…

Artificial Intelligence · Computer Science 2025-04-16 Takehiro Takayanagi , Kiyoshi Izumi , Javier Sanz-Cruzado , Richard McCreadie , Iadh Ounis