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Recent studies show that users often interpret social media algorithms as mystical or spiritual because of their unpredictability. This invites new questions about how such perceptions affect the content that creators create and the…
The rapid growth of YouTube Shorts, now serving over 2 billion monthly users, reflects a global shift toward short-form video as a dominant mode of online content consumption. This study investigates algorithmic bias in YouTube Shorts'…
Opaque algorithms disseminate and mediate the content that users consume on online social media platforms. This algorithmic mediation serves users with contents of their liking, on the other hand, it may cause several inadvertent risks to…
Platforms are increasingly relying on algorithms to curate the content within users' social media feeds. However, the growing prominence of proprietary, algorithmically curated feeds has concealed what factors influence the presentation of…
TikTok is a major force among social media platforms with over a billion monthly active users worldwide and 170 million in the United States. The platform's status as a key news source, particularly among younger demographics, raises…
As cryptocurrencies gain popularity, the digital asset marketplace becomes increasingly significant. Understanding social media signals offers valuable insights into investor sentiment and market dynamics. Prior research has predominantly…
The increasing importance of videos as a medium for engagement, communication, and content creation makes them critical for organizations to consider for user feedback. However, sifting through vast amounts of video content on social media…
Detecting coordinated inauthentic behavior (CIB) is central to the study of online influence operations. However, most methods focus on text-centric platforms, leaving video-first ecosystems like TikTok largely unexplored. To address this…
TikTok, a popular short video sharing application, emerged as the dominant social media platform for young people, with a pronounced influence on how young women and people of color interact online. The application has become a global space…
Research on online coordinated behaviour has predominantly focused on text-based social media platforms. However, the rise of video-first platforms such as TikTok introduces distinct challenges. The multimodal nature of video posts,…
Users of social media platforms based on recommendation systems (e.g. TikTok, X, YouTube) strategically interact with platform content to influence future recommendations. On some such platforms, users have been documented to form…
TikTok is a popular new social media, where users express themselves through short video clips. A common form of interaction on the platform is participating in "challenges", which are songs and dances for users to iterate upon. Challenge…
Researchers use information about the amount of time people spend on digital media for numerous purposes. While social media platforms commonly do not allow external access to measure the use time directly, a usual alternative method is to…
The advent of social media transformed interpersonal communication and information consumption processes. This digital landscape accommodates user intentions, also resulting in an increase of offensive language and harmful behavior.…
TikTok is now a massive platform, and has a deep impact on global events. Despite preliminary studies, issues remain in determining fundamental characteristics of the platform. We develop a method to extract a representative sample of >99%…
The growing popularity of short-form video content, such as YouTube Shorts, has transformed user engagement on digital platforms, raising critical questions about the role of recommendation algorithms in shaping user experiences. These…
Artificial intelligence (AI)-powered recommender systems play a crucial role in determining the content that users are exposed to on social media platforms. However, the behavioural patterns of these systems are often opaque, complicating…
The rise of TikTok has brought forth novel ways to create and consume media content, accelerated by technologies such as hyper-individualised algorithms and easy-to-use video production tools. Despite its popularity, scholars and…
TikTok has skyrocketed in popularity over recent years, especially among younger audiences. However, there are public concerns about the potential of this platform to promote and amplify harmful content. This study presents the first…
Social media has transformed the advertising landscape, becoming an essential tool for reaching and connecting with consumers. Its sharing and engagement features amplify brand exposure, while its cost-effective options provide businesses…