Related papers: Federated Cross-Domain Click-Through Rate Predicti…

Recently, click-through rate (CTR) prediction models have evolved from shallow methods to deep neural networks. Most deep CTR models follow an Embedding\&MLP paradigm, that is, first mapping discrete id features, e.g. user visited items,…

Cross-domain recommendation (CDR) aims to enhance recommendation accuracy in a target domain with sparse data by leveraging rich information in a source domain, thereby addressing the data-sparsity problem. Some existing CDR methods…

Modeling feature interactions plays a crucial role in accurately predicting click-through rates (CTR) in advertising systems. To capture the intricate patterns of interaction, many existing models employ matrix-factorization techniques to…

The success of current Large-Language Models (LLMs) hinges on extensive training data that is collected and stored centrally, called Centralized Learning (CL). However, such a collection manner poses a privacy threat, and one potential…

Ensuring Large Language Models (LLMs) align with diverse human preferences while preserving privacy and fairness remains a challenge. Existing methods, such as Reinforcement Learning from Human Feedback (RLHF), rely on centralized data…

In this paper, we consider the Click-Through-Rate (CTR) prediction problem. Factorization Machines and their variants consider pair-wise feature interactions, but normally we won't do high-order feature interactions using FM due to high…

Click-Through Rate (CTR) prediction is one of the main tasks of the recommendation system, which is conducted by a user for different items to give the recommendation results. Cross-domain CTR prediction models have been proposed to…

Federated Recommendation (FR) emerges as a novel paradigm that enables privacy-preserving recommendations. However, traditional FR systems usually represent users/items with discrete identities (IDs), suffering from performance degradation…

As an important modeling paradigm in click-through rate (CTR) prediction, the Deep & Cross Network (DCN) and its derivative models have gained widespread recognition primarily due to their success in a trade-off between computational cost…

Cross-domain Sequential Recommendation (CDSR) aims to extract the preference from the user's historical interactions across various domains. Despite some progress in CDSR, two problems set the barrier for further advancements, i.e., overlap…

Federated large language models (FedLLMs) enable cross-silo collaborative training among institutions while preserving data locality, making them appealing for privacy-sensitive domains such as law, finance, and healthcare. However, the…

Click-through rate (CTR) prediction is a critical task in online advertising systems. A large body of research considers each ad independently, but ignores its relationship to other ads that may impact the CTR. In this paper, we investigate…

CTR prediction is essential for modern recommender systems. Ranging from early factorization machines to deep learning based models in recent years, existing CTR methods focus on capturing useful feature interactions or mining important…

Click-Through Rate (CTR) prediction has become an essential task in digital industries, such as digital advertising or online shopping. Many deep learning-based methods have been implemented and have become state-of-the-art models in the…

Click-through rate (CTR) prediction is a critical task in online display advertising. The data involved in CTR prediction are typically multi-field categorical data, i.e., every feature is categorical and belongs to one and only one field.…

Compressing Large Language Models (LLMs) into task-specific Small Language Models (SLMs) encounters two significant challenges: safeguarding domain-specific knowledge privacy and managing limited resources. To tackle these challenges, we…

Federated recommendation (FR) is a promising paradigm to protect user privacy in recommender systems. Distinct from general federated scenarios, FR inherently needs to preserve client-specific parameters, i.e., user embeddings, for privacy…

Click-through rate (CTR) models in advertising and recommendation systems rely heavily on item ID embeddings, which struggle in item cold-start settings. We present IDProxy, a solution that leverages multimodal large language models (MLLMs)…

Traditional security protection methods struggle to address sophisticated attack vectors in large-scale distributed systems, particularly when balancing detection accuracy with data privacy concerns. This paper presents a novel distributed…

Click through rate(CTR) prediction is a core task in advertising systems. The booming e-commerce business in our company, results in a growing number of scenes. Most of them are so-called long-tail scenes, which means that the traffic of a…