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Traffic prediction plays a central role in intelligent transportation systems (ITS) by supporting real-time decision-making, congestion management, and long-term planning. However, many existing approaches face practical limitations. Most…

Machine Learning · Computer Science 2026-04-21 Seerat Kaur , Sukhjit Singh Sehra , Dariush Ebrahimi

Advertising and feed ranking are essential to many Internet companies such as Facebook. Among many real-world advertising and feed ranking systems, click through rate (CTR) prediction plays a central role. In recent years, many neural…

Machine Learning · Computer Science 2020-07-08 Tongwen Huang , Qingyun She , Zhiqiang Wang , Junlin Zhang

Click-through rate (CTR) prediction, which predicts the probability of a user clicking an ad, is a fundamental task in recommender systems. The emergence of heterogeneous information, such as user profile and behavior sequences, depicts…

Click-Through Rate (CTR) prediction holds a paramount position in recommender systems. The prevailing ID-based paradigm underperforms in cold-start scenarios due to the skewed distribution of feature frequency. Additionally, the utilization…

Information Retrieval · Computer Science 2024-11-28 Xingmei Wang , Weiwen Liu , Xiaolong Chen , Qi Liu , Xu Huang , Yichao Wang , Xiangyang Li , Yasheng Wang , Zhenhua Dong , Defu Lian , Ruiming Tang

Click-through rate (CTR) prediction is a critical task in online advertising and recommender systems, relying on effective modeling of feature interactions. Explicit interactions capture predefined relationships, such as inner products, but…

Information Retrieval · Computer Science 2025-05-27 Kefan Wang , Hao Wang , Wei Guo , Yong Liu , Jianghao Lin , Defu Lian , Enhong Chen

Cross-Domain Sequential Recommendation (CDSR) predicts user behavior by leveraging historical interactions across multiple domains, focusing on modeling cross-domain preferences and capturing both intra- and inter-sequence item…

Information Retrieval · Computer Science 2026-03-02 Wangyu Wu , Zhenhong Chen , Wenqiao Zhang , Xianglin Qiu , Siqi Song , Xiaowei Huang , Fei Ma , Jimin Xiao

The surge in interest and application of large language models (LLMs) has sparked a drive to fine-tune these models to suit specific applications, such as finance and medical science. However, concerns regarding data privacy have emerged,…

Machine Learning · Computer Science 2024-06-04 Xiao-Yang Liu , Rongyi Zhu , Daochen Zha , Jiechao Gao , Shan Zhong , Matt White , Meikang Qiu

Click-Through Rate (CTR) prediction, a core task in recommendation systems, aims to estimate the probability of users clicking on items. Existing models predominantly follow a discriminative paradigm, which relies heavily on explicit…

Information Retrieval · Computer Science 2025-12-17 Mingjia Yin , Junwei Pan , Hao Wang , Ximei Wang , Shangyu Zhang , Jie Jiang , Defu Lian , Enhong Chen

Traditional click-through rate (CTR) prediction models convert the tabular data into one-hot vectors and leverage the collaborative relations among features for inferring the user's preference over items. This modeling paradigm discards…

Information Retrieval · Computer Science 2023-12-19 Xiangyang Li , Bo Chen , Lu Hou , Ruiming Tang

Effective feature interaction modeling is critical for enhancing the accuracy of click-through rate (CTR) prediction in industrial recommender systems. Most of the current deep CTR models resort to building complex network architectures to…

Information Retrieval · Computer Science 2026-03-24 Honghao Li , Qiuze Ru , Yiwen Zhang , Yi Zhang , Lei Sang , Yun Yang

Click-through rate (CTR) prediction is fundamental to online advertising systems. While Deep Learning Recommendation Models (DLRMs) with explicit feature interactions have long dominated this domain, recent advances in generative…

Click-through rate (CTR) prediction is a critical task in online advertising systems. Models like Deep Neural Networks (DNNs) are simple but stateless. They consider each target ad independently and cannot directly extract useful…

Information Retrieval · Computer Science 2019-07-23 Wentao Ouyang , Xiuwu Zhang , Shukui Ren , Li Li , Zhaojie Liu , Yanlong Du

Click-through rate (CTR) prediction is a critical task for many industrial systems, such as display advertising and recommender systems. Recently, modeling user behavior sequences attracts much attention and shows great improvements in the…

Information Retrieval · Computer Science 2020-08-27 Yufei Feng , Fuyu Lv , Binbin Hu , Fei Sun , Kun Kuang , Yang Liu , Qingwen Liu , Wenwu Ou

Federated heavy hitter analytics enables service providers to better understand the preferences of cross-party users by analyzing the most frequent items. As with federated learning, it faces challenges of privacy concerns, statistical…

Cryptography and Security · Computer Science 2025-01-03 Yuemin Zhang , Qingqing Ye , Haibo Hu

Federated learning (FL), as a type of collaborative machine learning framework, is capable of preserving private data from mobile terminals (MTs) while training the data into useful models. Nevertheless, from a viewpoint of information…

Machine Learning · Computer Science 2021-02-01 Kang Wei , Jun Li , Ming Ding , Chuan Ma , Hang Su , Bo Zhang , H. Vincent Poor

Cross-domain Recommendation (CDR) exploits multi-domain correlations to alleviate data sparsity. As a core task within this field, inter-domain recommendation focuses on predicting preferences for users who interact in a source domain but…

Information Retrieval · Computer Science 2026-04-08 Ziang Lu , Lei Sang , Lin Mu , Yiwen Zhang

Click-Through Rate (CTR) prediction, whose aim is to predict the probability of whether a user will click on an item, is an essential task for many online applications. Due to the nature of data sparsity and high dimensionality of CTR…

Information Retrieval · Computer Science 2021-08-18 Yichen Xu , Yanqiao Zhu , Feng Yu , Qiang Liu , Shu Wu

Federated learning (FL) offers an innovative paradigm for collaborative model training across decentralized devices, such as smartphones, balancing enhanced predictive performance with the protection of user privacy in sensitive areas like…

Machine Learning · Computer Science 2025-09-15 Mohammad Hasan Narimani , Mostafa Tavassolipour

Although deep pre-trained language models have shown promising benefit in a large set of industrial scenarios, including Click-Through-Rate (CTR) prediction, how to integrate pre-trained language models that handle only textual signals into…

Computation and Language · Computer Science 2023-08-23 Dong Wang , Kavé Salamatian , Yunqing Xia , Weiwei Deng , Qi Zhiang

Large Language Models (LLMs) have demonstrated tremendous potential as the next-generation ranking-based recommendation system. Many recent works have shown that LLMs can significantly outperform conventional click-through-rate (CTR)…

Information Retrieval · Computer Science 2025-03-18 Allen Lin , Renqin Cai , Yun He , Hanchao Yu , Jing Qian , Rui Li , Qifan Wang , James Caverlee