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Loyalty is an essential component of multi-community engagement. When users have the choice to engage with a variety of different communities, they often become loyal to just one, focusing on that community at the expense of others.…
Social media is profoundly changing our society with its unprecedented spreading power. Due to the complexity of human behaviors and the diversity of massive messages, the information spreading dynamics are complicated, and the reported…
Even though the Internet and social media have increased the amount of news and information people can consume, most users are only exposed to content that reinforces their positions and isolates them from other ideological communities.…
Despite extensive research, the mechanisms through which online platforms shape extremism and polarization remain poorly understood. We identify and test a mechanism, grounded in empirical evidence, that explains how ranking algorithms can…
YouTube, with millions of content creators, has become the preferred destination for watching videos online. Through the Partner program, YouTube allows content creators to monetize their popular videos. Of significant importance for…
Online communities offer their members various benefits, such as information access, social and emotional support, and entertainment. Despite the important role that founders play in shaping communities, prior research has focused primarily…
As digital communication grows in importance when connecting with healthcare providers, traditional behavioral and content message features are imbued with renewed significance. If one is to meaningfully connect with them, it is crucial to…
Customers are rapidly turning to social media for customer support. While brand agents on these platforms are motivated and well-intentioned to help and engage with customers, their efforts are often ignored if their initial response to the…
While there is an abundance of popular writing targeted to podcast creators on how to speak in ways that engage their listeners, there has been little data-driven analysis of podcasts that relates linguistic style with listener engagement.…
Polarization, declining trust, and wavering support for democratic norms are pressing threats to U.S. democracy. Exposure to verified and quality news may lower individual susceptibility to these threats and make citizens more resilient to…
Engaging in discussions that involve diverse perspectives and exchanging arguments on a controversial issue is a natural way for humans to form opinions. In this process, the way arguments are presented plays a crucial role in determining…
TikTok currently is the fastest growing social media platform with over 1 billion active monthly users of which the majority is from generation Z. Arguably, its most important success driver is its recommendation system. Despite the…
Social media has enabled users and organizations to obtain information about technology usage like software usage and even security feature usage. However, on the dark side it has also allowed an adversary to potentially exploit the users…
How do users behave in online chatrooms, where they instantaneously read and write posts? We analyzed about 2.5 million posts covering various topics in Internet relay channels, and found that user activity patterns follow known power-law…
Following the Russian Federation's full-scale invasion of Ukraine in February 2022, a multitude of information narratives emerged within both pro-Russian and pro-Ukrainian communities online. As the conflict progresses, so too do the…
Users organize themselves into communities on web platforms. These communities can interact with one another, often leading to conflicts and toxic interactions. However, little is known about the mechanisms of interactions between…
Crowdsourcing has evolved as an organizational approach to distributed problem solving and innovation. As contests are embedded in online communities and evaluation rights are assigned to the crowd, community members face a tension: they…
Using empirical data from a social media site (Twitter) and on trading volumes of financial securities, we analyze the correlated human activity in massive social organizations. The activity, typically excited by real-world events and…
Networked environments shape how information embedded in narratives influences individual and group beliefs and behavior. This raises key questions about how group communication around narrative media impacts belief formation and how such…
Understanding susceptibility to online influence is crucial for mitigating the spread of misinformation and protecting vulnerable audiences. This paper investigates susceptibility to influence within social networks, focusing on the…