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In digital advertising, Click-Through Rate (CTR) and Conversion Rate (CVR) are very important metrics for evaluating ad performance. As a result, ad event prediction systems are vital and widely used for sponsored search and display…

Machine Learning · Computer Science 2019-07-04 Saeid Soheily Khah , Yiming Wu

Recommender systems are expected to be assistants that help human users find relevant information automatically without explicit queries. As recommender systems evolve, increasingly sophisticated learning techniques are applied and have…

Information Retrieval · Computer Science 2023-12-19 Zhengbang Zhu , Rongjun Qin , Junjie Huang , Xinyi Dai , Yang Yu , Yong Yu , Weinan Zhang

Click-through rate (CTR) prediction, which predicts the probability of a user clicking an ad, is a fundamental task in recommender systems. The emergence of heterogeneous information, such as user profile and behavior sequences, depicts…

Online food ordering marketplaces are multi-stakeholder systems where recommendations impact the experience and growth of each participant in the system. A recommender system in this setting has to encapsulate the objectives and constraints…

Machine Learning · Computer Science 2020-08-25 Abhay Shukla , Jairaj Sathyanarayana , Dipyaman Banerjee

Scale-calibrated ranking systems are ubiquitous in real-world applications nowadays, which pursue accurate ranking quality and calibrated probabilistic predictions simultaneously. For instance, in the advertising ranking system, the…

Information Retrieval · Computer Science 2024-06-13 Shunyu Zhang , Hu Liu , Wentian Bao , Enyun Yu , Yang Song

In e-commerce, high consideration search missions typically require careful and elaborate decision making, and involve a substantial research investment from customers. We consider the task of identifying High Consideration (HC) queries.…

Information Retrieval · Computer Science 2024-10-21 Zhiyu Chen , Jason Choi , Besnik Fetahu , Shervin Malmasi

Track one of CTI competition is on click-through rate (CTR) prediction. The dataset contains millions of records and each field-wise feature in a record consists of hashed integers for privacy. For this task, the keys of network-based…

Machine Learning · Computer Science 2023-10-17 Yujian Betterest Li , Kai Wu

The feedback that users provide through their choices (e.g., clicks, purchases) is one of the most common types of data readily available for training search and recommendation algorithms. However, myopically training systems based on…

Information Retrieval · Computer Science 2024-01-09 Kianté Brantley , Zhichong Fang , Sarah Dean , Thorsten Joachims

As machine learning permeates more industries and models become more expensive and time consuming to train, the need for efficient automated hyperparameter optimization (HPO) has never been more pressing. Multi-step planning based…

Machine Learning · Computer Science 2022-11-18 Lucio M. Dery , Abram L. Friesen , Nando De Freitas , Marc'Aurelio Ranzato , Yutian Chen

Hyperparameter optimization constitutes a large part of typical modern machine learning workflows. This arises from the fact that machine learning methods and corresponding preprocessing steps often only yield optimal performance when…

This study deeply explores the application of large language model (LLM) in personalized recommendation system of e-commerce. Aiming at the limitations of traditional recommendation algorithms in processing large-scale and multi-dimensional…

Information Retrieval · Computer Science 2024-10-18 Wei Xu , Jue Xiao , Jianlong Chen

Embedded systems have proliferated in various consumer and industrial applications with the evolution of Cyber-Physical Systems and the Internet of Things. These systems are subjected to stringent constraints so that embedded software must…

Traditional e-commerce search systems employ multi-stage cascading architectures (MCA) that progressively filter items through recall, pre-ranking, and ranking stages. While effective at balancing computational efficiency with business…

Solving constrained multi-objective optimization problems with evolutionary algorithms has attracted considerable attention. Various constrained multi-objective optimization evolutionary algorithms (CMOEAs) have been developed with the use…

Artificial Intelligence · Computer Science 2024-02-21 Fei Ming , Wenyin Gong , Ling Wang , Yaochu Jin

CTR prediction is essential for modern recommender systems. Ranging from early factorization machines to deep learning based models in recent years, existing CTR methods focus on capturing useful feature interactions or mining important…

Information Retrieval · Computer Science 2022-01-31 Wei Guo , Can Zhang , Zhicheng He , Jiarui Qin , Huifeng Guo , Bo Chen , Ruiming Tang , Xiuqiang He , Rui Zhang

In supply chain management, decision-making often involves balancing multiple conflicting objectives, such as cost reduction, service level improvement, and environmental sustainability. Traditional multi-objective optimization methods,…

Artificial Intelligence · Computer Science 2025-09-09 Niki Kotecha , Ehecatl Antonio del Rio Chanona

The vocabulary gap is a core challenge in information retrieval (IR). In e-commerce applications like product search, the vocabulary gap is reported to be a bigger challenge than in more traditional application areas in IR, such as news…

Information Retrieval · Computer Science 2020-07-21 Fatemeh Sarvi , Nikos Voskarides , Lois Mooiman , Sebastian Schelter , Maarten de Rijke

Predicting keywords performance, such as number of impressions, click-through rate (CTR), conversion rate (CVR), revenue per click (RPC), and cost per click (CPC), is critical for sponsored search in the online advertising industry. An…

Machine Learning · Statistics 2018-09-10 Yuan Yuan , Xiaojing Dong , Chen Dong , Yiwen Sun , Zhenyu Yan , Abhishek Pani

Click-through rate (CTR) estimation plays as a core function module in various personalized online services, including online advertising, recommender systems, and web search etc. From 2015, the success of deep learning started to benefit…

Information Retrieval · Computer Science 2021-04-22 Weinan Zhang , Jiarui Qin , Wei Guo , Ruiming Tang , Xiuqiang He

Providing high-quality item recall for text queries is crucial in large-scale e-commerce search systems. Current Embedding-based Retrieval Systems (ERS) embed queries and items into a shared low-dimensional space, but uni-modality ERS rely…

Information Retrieval · Computer Science 2024-08-28 Hao Jiang , Haoxiang Zhang , Qingshan Hou , Chaofeng Chen , Weisi Lin , Jingchang Zhang , Annan Wang