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How to adapt a pre-trained model continuously for sequential tasks with different prediction class labels and domains and finally learn a generalizable model across diverse tasks is a long-lasting challenge. Continual learning (CL) has…
Unbiased learning to rank (ULTR), which aims to learn unbiased ranking models from biased user behavior logs, plays an important role in Web search. Previous research on ULTR has studied a variety of biases in users' clicks, such as…
Click-Through Rate (CTR) prediction, estimating the probability of a user clicking on an item, is essential in industrial applications, such as online advertising. Many works focus on user behavior modeling to improve CTR prediction…
Despite the rapid growth of online advertisement in developing countries, existing highly over-parameterized Click-Through Rate (CTR) prediction models are difficult to be deployed due to the limited computing resources. In this paper, by…
The Click-Through Rate (CTR) prediction task is critical in industrial recommender systems, where models are usually deployed on dynamic streaming data in practical applications. Such streaming data in real-world recommender systems face…
Clicks on rankings suffer from position-bias: generally items on lower ranks are less likely to be examined - and thus clicked - by users, in spite of their actual preferences between items. The prevalent approach to unbiased click-based…
Price movement forecasting, aimed at predicting financial asset trends based on current market information, has achieved promising advancements through machine learning (ML) methods. Most existing ML methods, however, struggle with the…
Learning-to-rank (LTR) algorithms are ubiquitous and necessary to explore the extensive catalogs of media providers. To avoid the user examining all the results, its preferences are used to provide a subset of relatively small size. The…
The two primary tasks in the search recommendation system are search relevance matching and click-through rate (CTR) prediction -- the former focuses on seeking relevant items for user queries whereas the latter forecasts which item may…
Low-rank adaptation is a popular parameter-efficient fine-tuning method for large language models. In this paper, we analyze the impact of low-rank updating, as implemented in LoRA. Our findings suggest that the low-rank updating mechanism…
Multi-head Latent Attention (MLA) is an innovative architecture proposed by DeepSeek, designed to ensure efficient and economical inference by significantly compressing the Key-Value (KV) cache into a latent vector. Compared to MLA,…
Click-through rate (CTR) prediction tasks typically estimate the probability of a user clicking on a candidate item by modeling both user behavior sequence features and the item's contextual features, where the user behavior sequence is…
Click-through rate (CTR) prediction is a critical task in online advertising and recommender systems, relying on effective modeling of feature interactions. Explicit interactions capture predefined relationships, such as inner products, but…
Click-through rate (CTR) prediction plays a pivotal role in online advertising and recommender systems. Despite notable progress in modeling user preferences from historical behaviors, two key challenges persist. First, exsiting…
Low-rank adaptation (LoRA) is a widely used parameter-efficient fine-tuning method, yet its learned correction is static: the same low-rank update is applied to every input. This input-agnostic approach creates an inevitable compromise…
Fine-tuning pre-trained large language models in a parameter-efficient manner is widely studied for its effectiveness and efficiency. LoRA is one of the most widely used methods, which assumes that the optimization process is essentially…
Zero-shot document re-ranking with Large Language Models (LLMs) has evolved from Pointwise methods to Listwise and Setwise approaches that optimize computational efficiency. Despite their success, these methods predominantly rely on…
Advertising is critical to many online e-commerce platforms such as e-Bay and Amazon. One of the important signals that these platforms rely upon is the click-through rate (CTR) prediction. The recent popularity of multi-modal sharing…
As a critical component for online advertising and marking, click-through rate (CTR) prediction has draw lots of attentions from both industry and academia field. Recently, the deep learning has become the mainstream methodological choice…
This study introduces a novel method for revealing human internal attention patterns (decision-relevant attention) from gameplay data alone, leveraging offline attention techniques from reinforcement learning (RL). We propose…