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Parameter-efficient fine-tuning (PEFT) has emerged as a powerful paradigm for adapting large-scale pre-trained models to downstream tasks with minimal additional parameters. Among PEFT methods, Low-Rank Adaptation (LoRA) stands out for its…
In recent years, the success of large language models (LLMs) has driven the exploration of scaling laws in recommender systems. However, models that demonstrate scaling laws are actually challenging to deploy in industrial settings for…
The parameter-efficient fine-tuning paradigm has garnered significant attention with the advancement of foundation models. Although numerous methods have been proposed to reduce the number of trainable parameters, their substantial memory…
Click-through rate (CTR) prediction is a vital task in industrial recommendation systems. Most existing methods focus on the network architecture design of the CTR model for better accuracy and suffer from the data sparsity problem.…
Implicit feedback (e.g., clicks, dwell times, etc.) is an abundant source of data in human-interactive systems. While implicit feedback has many advantages (e.g., it is inexpensive to collect, user centric, and timely), its inherent biases…
Traditional click-through rate (CTR) prediction models convert the tabular data into one-hot vectors and leverage the collaborative relations among features for inferring the user's preference over items. This modeling paradigm discards…
Low-Rank Adaptation (LoRA) is one of the most widely used techniques for fine-tuning large language models (LLMs). By introducing a small number of trainable low-rank weight matrices, LoRA substantially reduces the number of parameters that…
Low-Rank Adaptation (LoRA) has become a widely adopted parameter-efficient fine-tuning method for large language models, with its effectiveness largely influenced by the allocation of ranks and scaling factors, as well as initialization.…
Fine-tuning large-scale pre-trained models is prohibitively expensive in terms of computation and memory costs. Low-Rank Adaptation (LoRA), a popular Parameter-Efficient Fine-Tuning (PEFT) method, offers an efficient solution by optimizing…
Large Language Model-based generative recommendation (LLMRec) has achieved notable success, but it suffers from high inference latency due to massive computational overhead and memory pressure of KV Cache. Existing KV Cache reduction…
Click-through rate (CTR) prediction plays a pivotal role in the success of recommendations. Inspired by the recent thriving of language models (LMs), a surge of works improve prediction by organizing user behavior data in a \textbf{textual}…
Estimating click-through rate (CTR) accurately has an essential impact on improving user experience and revenue in sponsored search. For CTR prediction model, it is necessary to make out user real-time search intention. Most of the current…
Understanding user preference is essential to the optimization of recommender systems. As a feedback of user's taste, rating scores can directly reflect the preference of a given user to a given product. Uncovering the latent components of…
The core component of attention is the scoring function, which transforms the inputs into low-dimensional queries and keys and takes the dot product of each pair. While the low-dimensional projection improves efficiency, it causes…
Effective representation learning from text has been an active area of research in the fields of NLP and text mining. Attention mechanisms have been at the forefront in order to learn contextual sentence representations. Current…
Click-through rate (CTR) prediction is of great importance in recommendation systems and online advertising platforms. When served in industrial scenarios, the user-generated data observed by the CTR model typically arrives as a stream.…
Recommendation systems have been extensively studied by many literature in the past and are ubiquitous in online advertisement, shopping industry/e-commerce, query suggestions in search engines, and friend recommendation in social networks.…
Click-Through Rate prediction aims to predict the ratio of clicks to impressions of a specific link. This is a challenging task since (1) there are usually categorical features, and the inputs will be extremely high-dimensional if one-hot…
Common click-through rate (CTR) prediction recommender models tend to exhibit feature-level bias, which leads to unfair recommendations among item groups and inaccurate recommendations for users. While existing methods address this issue by…
Click-through-rate (CTR) prediction plays an important role in online advertising and ad recommender systems. In the past decade, maximizing CTR has been the main focus of model development and solution creation. Therefore, researchers and…