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The development and popularization of large language models (LLMs) have raised concerns that they will be used to create tailor-made, convincing arguments to push false or misleading narratives online. Early work has found that language…
Warning: This research studies AI persuasion and bias amplification that could be misused; all experiments are for safety evaluation. Large Language Models (LLMs) now generate convincing, human-like text and are widely used in content…
Large Language Models (LLMs) are already as persuasive as humans. However, we know very little about how they do it. This paper investigates the persuasion strategies of LLMs, comparing them with human-generated arguments. Using a dataset…
The emergence of Large Language Models (LLMs), has opened exciting possibilities for constructing computational simulations designed to replicate human behavior accurately. Current research suggests that LLM-based agents become increasingly…
When Artificial Intelligence (AI) is used to replace consumers (e.g., synthetic data), it is often assumed that AI emulates established consumers, and more generally human behaviors. Ten experiments with Large Language Models (LLMs)…
The increasing capability of Large Language Models to act as human-like social agents raises two important questions in the area of opinion dynamics. First, whether these agents can generate effective arguments that could be injected into…
The rapid rise of Large Language Models (LLMs) has created new disruptive possibilities for persuasive communication, enabling fully-automated, personalized, and interactive content generation at an unprecedented scale. In this paper, we…
Cognitive biases often shape human decisions. While large language models (LLMs) have been shown to reproduce well-known biases, a more critical question is whether LLMs can predict biases at the individual level and emulate the dynamics of…
Large language models (LLMs) are increasingly used for persuasion, such as in political communication and marketing, where they affect how people think, choose, and act. Yet, empirical findings on the effectiveness of LLMs in persuasion…
Large language models (LLMs) possess strong persuasive capabilities that outperform humans in head-to-head comparisons. Users report consulting LLMs to inform major life decisions in relationships, medical settings, and when seeking…
Large Language Models (LLMs) have emerged as formidable instruments capable of comprehending and producing human-like text. This paper explores the potential of LLMs, to shape user perspectives and subsequently influence their decisions on…
Large Language Models (LLMs) have shown impressive potential to simulate human behavior. We identify a fundamental challenge in using them to simulate experiments: when LLM-simulated subjects are blind to the experimental design (as is…
There are widespread fears that conversational AI could soon exert unprecedented influence over human beliefs. Here, in three large-scale experiments (N=76,977), we deployed 19 LLMs-including some post-trained explicitly for persuasion-to…
The impressive capabilities of Large Language Models (LLMs) raise the possibility that synthetic agents can serve as substitutes for real participants in human-subject research. To evaluate this claim, prior research has largely focused on…
Mitigating climate change requires behaviour change. However, even climate-concerned individuals often hold misperceptions about which actions most reduce carbon emissions. We recruited 1201 climate-concerned individuals to examine whether…
We explore the potential of Large Language Models (LLMs) to replicate human behavior in economic market experiments. Compared to previous studies, we focus on dynamic feedback between LLM agents: the decisions of each LLM impact the market…
The increasing integration of large language models (LLMs) based conversational agents into everyday life raises critical cognitive and social questions about their potential to influence human opinions. Although previous studies have shown…
Persuasion, a fundamental social capability for humans, remains a challenge for AI systems such as large language models (LLMs). Current studies often overlook the strategic use of information asymmetry in message design or rely on strong…
Generative AI (GenAI) is increasingly used in survey contexts to simulate human preferences. While many research endeavors evaluate the quality of synthetic GenAI data by comparing model-generated responses to gold-standard survey results,…
Large Language Models (LLMs) have transformed human-computer interaction by enabling natural language-based communication with AI-powered chatbots. These models are designed to be intuitive and user-friendly, allowing users to articulate…