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Click-Through Rate (CTR) prediction plays a core role in recommender systems, serving as the final-stage filter to rank items for a user. The key to addressing the CTR task is learning feature interactions that are useful for prediction,…

Information Retrieval · Computer Science 2023-04-27 Yang Zhang , Tianhao Shi , Fuli Feng , Wenjie Wang , Dingxian Wang , Xiangnan He , Yongdong Zhang

Click-Through Rate (CTR) prediction, a core task in recommendation systems, estimates user click likelihood using historical behavioral data. Modeling user behavior sequences as text to leverage Language Models (LMs) for this task has…

Computation and Language · Computer Science 2025-08-06 Zixuan Li , Binzong Geng , Jing Xiong , Yong He , Yuxuan Hu , Jian Chen , Dingwei Chen , Xiyu Chang , Liang Zhang , Linjian Mo , Chengming Li , Chuan Yuan , Zhenan Sun

Click-Through Rate (CTR) prediction is essential in online advertising, where semantic information plays a pivotal role in shaping user decisions and enhancing CTR effectiveness. Capturing and modeling deep semantic information, such as a…

Machine Learning · Computer Science 2025-03-05 Guoxiao Zhang , Yi Wei , Yadong Zhang , Huajian Feng , Qiang Liu

Click-Through Rate (CTR) prediction holds a paramount position in recommender systems. The prevailing ID-based paradigm underperforms in cold-start scenarios due to the skewed distribution of feature frequency. Additionally, the utilization…

Information Retrieval · Computer Science 2024-11-28 Xingmei Wang , Weiwen Liu , Xiaolong Chen , Qi Liu , Xu Huang , Yichao Wang , Xiangyang Li , Yasheng Wang , Zhenhua Dong , Defu Lian , Ruiming Tang

Click-through rate (CTR) prediction plays an important role in online advertising systems. On the one hand, traditional CTR prediction models capture the collaborative signals in tabular data via feature interaction modeling, but they lose…

Information Retrieval · Computer Science 2025-09-10 Rui Dong , Wentao Ouyang , Xiangzheng Liu

Click-through rate (CTR) prediction has become increasingly indispensable for various Internet applications. Traditional CTR models convert the multi-field categorical data into ID features via one-hot encoding, and extract the…

Information Retrieval · Computer Science 2024-06-27 Jianghao Lin , Bo Chen , Hangyu Wang , Yunjia Xi , Yanru Qu , Xinyi Dai , Kangning Zhang , Ruiming Tang , Yong Yu , Weinan Zhang

Click-through rate (CTR) prediction is a fundamental task in modern recommender systems. In recent years, the integration of large language models (LLMs) has been shown to effectively enhance the performance of traditional CTR methods.…

Information Retrieval · Computer Science 2026-01-29 Yu Cui , Feng Liu , Jiawei Chen , Xingyu Lou , Changwang Zhang , Jun Wang , Yuegang Sun , Xiaohu Yang , Can Wang

Click-Through Rate (CTR) prediction is a crucial task in online recommendation platforms as it involves estimating the probability of user engagement with advertisements or items by clicking on them. Given the availability of various…

Information Retrieval · Computer Science 2024-09-27 Zichuan Fu , Xiangyang Li , Chuhan Wu , Yichao Wang , Kuicai Dong , Xiangyu Zhao , Mengchen Zhao , Huifeng Guo , Ruiming Tang

Click-through rate (CTR) prediction is a critical task in online advertising and recommender systems, relying on effective modeling of feature interactions. Explicit interactions capture predefined relationships, such as inner products, but…

Information Retrieval · Computer Science 2025-05-27 Kefan Wang , Hao Wang , Wei Guo , Yong Liu , Jianghao Lin , Defu Lian , Enhong Chen

Large language models (LLMs) achieve strong performance in long-horizon decision-making tasks through multi-step interaction and reasoning at test time. While practitioners commonly believe a higher task success rate necessitates the use of…

Artificial Intelligence · Computer Science 2026-05-15 Yuanzhe Li , Jianing Deng , Jingtong Hu , Tianlong Chen , Song Wang , Huanrui Yang

Large language models (LLMs) achieve remarkable advancements by leveraging tools to interact with environments, a critical step toward generalized AI. However, the standard supervised fine-tuning (SFT) approach, which relies on large-scale…

Computation and Language · Computer Science 2025-08-27 Junjie Ye , Yilong Wu , Sixian Li , Yuming Yang , Zhiheng Xi , Tao Gui , Qi Zhang , Xuanjing Huang , Peng Wang , Zhongchao Shi , Jianping Fan , Zhengyin Du

Since the inception of Large Language Models (LLMs), the quest to efficiently train them for superior reasoning capabilities has been a pivotal challenge. The dominant training paradigm for LLMs is based on next token prediction (NTP).…

Computation and Language · Computer Science 2025-02-21 Pengxiao Lin , Zhongwang Zhang , Zhi-Qin John Xu

Reinforcement learning from expert demonstrations has long remained a challenging research problem, and existing state-of-the-art methods using behavioral cloning plus further RL training often suffer from poor generalization, low sample…

Machine Learning · Computer Science 2025-05-07 Borui Wang , Kathleen McKeown , Rex Ying

Click-Through Rate (CTR) prediction is a pivotal task in product and content recommendation, where learning effective feature embeddings is of great significance. However, traditional methods typically learn fixed feature representations…

Information Retrieval · Computer Science 2023-09-06 Chen Zhu , Liang Du , Hong Chen , Shuang Zhao , Zixun Sun , Xin Wang , Wenwu Zhu

Talent recruitment is a critical, yet costly process for many industries, with high recruitment costs and long hiring cycles. Existing talent recommendation systems increasingly adopt large language models (LLMs) due to their remarkable…

Computation and Language · Computer Science 2026-04-03 Silin Du , Hongyan Liu

Scaling test-time compute has proven highly effective for language models, yet this opportunity remains largely unexplored for industrial Click-Through Rate (CTR) prediction. CTR models suffer from a fundamental asymmetry: feature…

Machine Learning · Computer Science 2026-05-26 Moyu Zhang , Yun Chen , Yujun Jin , Jinxin Hu , Yu Zhang , Xiaoyi Zeng

Cross-domain Sequential Recommendation (CDSR) has been proposed to enrich user-item interactions by incorporating information from various domains. Despite current progress, the imbalance issue and transition issue hinder further…

Information Retrieval · Computer Science 2026-05-18 Ziwei Liu , Qidong Liu , Wanyu Wang , Yejing Wang , Pengyue Jia , Tong Xu , Wei Huang , Chong Chen , Xiangyu Zhao

Click-Through Rate (CTR) prediction is crucial for Recommendation System(RS), aiming to provide personalized recommendation services for users in many aspects such as food delivery, e-commerce and so on. However, traditional RS relies on…

Information Retrieval · Computer Science 2024-08-22 Zhizhong Wan , Bin Yin , Junjie Xie , Fei Jiang , Xiang Li , Wei Lin

Large Language Model (LLM) agents often run for many steps while re-ingesting long system instructions and large tool catalogs each turn. This increases cost, agent derailment probability, latency, and tool-selection errors. We propose…

Artificial Intelligence · Computer Science 2026-02-20 Uria Franko

Recommendation Systems have become integral to modern user experiences, but lack transparency in their decision-making processes. Existing explainable recommendation methods are hindered by reliance on a post-hoc paradigm, wherein…

Information Retrieval · Computer Science 2024-12-04 Xiaohan Yu , Li Zhang , Chong Chen
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