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Creativity is often seen as a hallmark of human intelligence. While large language models (LLMs) are increasingly perceived as generating creative text, there is still no holistic and scalable framework to evaluate their creativity across…

Story-writing is a fundamental aspect of human imagination, relying heavily on creativity to produce narratives that are novel, effective, and surprising. While large language models (LLMs) have demonstrated the ability to generate…

Computation and Language · Computer Science 2025-05-13 Mete Ismayilzada , Claire Stevenson , Lonneke van der Plas

Large Language Models (LLMs) are revolutionizing several areas of Artificial Intelligence. One of the most remarkable applications is creative writing, e.g., poetry or storytelling: the generated outputs are often of astonishing quality.…

Artificial Intelligence · Computer Science 2025-02-14 Giorgio Franceschelli , Mirco Musolesi

Although capable of generating creative text, Large Language Models (LLMs) are poor judges of what constitutes "creativity". In this work, we show that we can leverage this knowledge of how to write creatively in order to better judge what…

Computation and Language · Computer Science 2024-12-10 Matthew Lyle Olson , Neale Ratzlaff , Musashi Hinck , Shao-yen Tseng , Vasudev Lal

This paper assesses the potential for large language models (LLMs) to serve as assistive tools in the creative writing process, by means of a single, in-depth case study. In the course of the study, we develop interactive and multi-voice…

Computation and Language · Computer Science 2023-12-08 Murray Shanahan , Catherine Clarke

In the field of natural language processing, the rapid development of large language model (LLM) has attracted more and more attention. LLMs have shown a high level of creativity in various tasks, but the methods for assessing such…

Computation and Language · Computer Science 2025-02-21 Yunpu Zhao , Rui Zhang , Wenyi Li , Di Huang , Jiaming Guo , Shaohui Peng , Yifan Hao , Yuanbo Wen , Xing Hu , Zidong Du , Qi Guo , Ling Li , Yunji Chen

We introduce Creativity Benchmark, an evaluation framework for large language models (LLMs) in marketing creativity. The benchmark covers 100 brands (12 categories) and three prompt types (Insights, Ideas, Wild Ideas). Human pairwise…

Computation and Language · Computer Science 2025-10-21 Ninad Bhat , Kieran Browne , Pip Bingemann

The following paper introduces a general linguistic creativity test for humans and Large Language Models (LLMs). The test consists of various tasks aimed at assessing their ability to generate new original words and phrases based on word…

Computation and Language · Computer Science 2025-11-11 Anca Dinu , Andra-Maria Florescu , Alina Resceanu

Creativity assessment in science and engineering is increasingly based on both human and AI judgment, but the cognitive processes and biases behind these evaluations remain poorly understood. We conducted two experiments examining how…

Computation and Language · Computer Science 2025-05-06 Antonio Laverghetta , Tuhin Chakrabarty , Tom Hope , Jimmy Pronchick , Krupa Bhawsar , Roger E. Beaty

Large language models (LLMs), particularly when integrated into agentic systems, have demonstrated human- and even superhuman-level performance across multiple domains. Whether these systems can truly be considered creative, however,…

Computers and Society · Computer Science 2026-04-21 Giorgio Franceschelli , Mirco Musolesi

The recent surge of Large Language Models (LLMs) has led to claims that they are approaching a level of creativity akin to human capabilities. This idea has sparked a blend of excitement and apprehension. However, a critical piece that has…

Computation and Language · Computer Science 2025-07-03 Antoine Bellemare-Pepin , François Lespinasse , Philipp Thölke , Yann Harel , Kory Mathewson , Jay A. Olson , Yoshua Bengio , Karim Jerbi

Large language models appear quite creative, often performing on par with the average human on creative tasks. However, research on LLM creativity has focused solely on \textit{products}, with little attention on the creative…

Human-Computer Interaction · Computer Science 2024-06-07 Surabhi S. Nath , Peter Dayan , Claire Stevenson

Creativity evaluation remains a challenging frontier for large language models (LLMs). Current evaluations heavily rely on inefficient and costly human judgments, hindering progress in enhancing machine creativity. While automated methods…

Computation and Language · Computer Science 2026-01-30 Qian Cao , Xiting Wang , Yuzhuo Yuan , Yahui Liu , Fang Luo , Ruihua Song

Vision language models (VLMs) have shown strong zero-shot generalization across various tasks, especially when integrated with large language models (LLMs). However, their ability to comprehend rhetorical and persuasive visual media, such…

Computer Vision and Pattern Recognition · Computer Science 2024-12-17 Sina Malakouti , Aysan Aghazadeh , Ashmit Khandelwal , Adriana Kovashka

This paper explores the enhancement of creativity in Large Language Models (LLMs) like vGPT-4 through associative thinking, a cognitive process where creative ideas emerge from linking seemingly unrelated concepts. Associative thinking…

Computation and Language · Computer Science 2024-05-14 Pronita Mehrotra , Aishni Parab , Sumit Gulwani

Creative generation is the synthesis of new, surprising, and valuable samples that reflect user intent yet cannot be envisioned in advance. This task aims to extend human imagination, enabling the discovery of visual concepts that exist in…

Graphics · Computer Science 2025-10-14 Shelly Golan , Yotam Nitzan , Zongze Wu , Or Patashnik

Text summarization has a wide range of applications in many scenarios. The evaluation of the quality of the generated text is a complex problem. A big challenge to language evaluation is that there is a clear divergence between existing…

Computation and Language · Computer Science 2023-09-20 Ning Wu , Ming Gong , Linjun Shou , Shining Liang , Daxin Jiang

Creativity is a complex phenomenon. When it comes to representing and assessing creativity, treating it as a single undifferentiated quantity would appear naive and underwhelming. In this work, we learn the \emph{first type-specific…

Computer Vision and Pattern Recognition · Computer Science 2025-11-26 Jiyeon Han , Ali Mahdavi-Amiri , Hao Zhang , Haedong Jeong

The automatic generation of visualizations is an old task that, through the years, has shown more and more interest from the research and practitioner communities. Recently, large language models (LLM) have become an interesting option for…

Human-Computer Interaction · Computer Science 2024-02-06 Luca Podo , Muhammad Ishmal , Marco Angelini

Automatic systems are increasingly used to assess the originality of responses in creative tasks. They offer a potential solution to key limitations of human assessment (cost, fatigue, and subjectivity), but there is preliminary evidence of…

Human-Computer Interaction · Computer Science 2026-04-24 Umberto Domanti , Moritz Mock , Sergio Agnoli , Antonella De Angeli
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