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Social influence drives both offline and online human behaviour. It pervades cultural markets, and manifests itself in the adoption of scientific and technical innovations as well as the spread of social practices. Prior empirical work on…

Physics and Society · Physics 2014-07-14 J. -P. Onnela , F. Reed-Tsochas

Online social networks are used to diffuse opinions and ideas among users, enabling a faster communication and a wider audience. The way in which opinions are conditioned by social interactions is usually called social influence. Social…

Social and Information Networks · Computer Science 2019-07-03 Federico Corò , Emilio Cruciani , Gianlorenzo D'Angelo , Stefano Ponziani

Different measures have been proposed to predict whether individuals will adopt a new behavior in online social networks, given the influence produced by their neighbors. In this paper, we show one can achieve significant improvement over…

Social and Information Networks · Computer Science 2017-05-09 Ericsson Marin , Ruocheng Guo , Paulo Shakarian

Opinion evolution and judgment revision are mediated through social influence. Based on a large crowdsourced in vitro experiment (n=861), it is shown how a consensus model can be used to predict opinion evolution in online collective…

Social and Information Networks · Computer Science 2016-09-28 Corentin Vande Kerckhove , Samuel Martin , Pascal Gend , Peter J. Rentfrow , Julien M. Hendrickx , Vincent D. Blondel

Social interactions influence people's opinions. In some situations, these interactions eventually yield a consensus opinion; in others, they can lead to opinion fragmentation and the formation of different opinion groups in the form of…

Physics and Society · Physics 2025-08-01 Lasse Mohr , Poul G. Hjorth , Mason A. Porter

We have conducted three empirical studies of the effects of friend recommendations and general ratings on how online users make choices. These two components of social influence were investigated through user studies on Mechanical Turk. We…

Social and Information Networks · Computer Science 2011-11-10 Zeinab Abbassi , Christina Aperjis , Bernardo A. Huberman

Predicting when an individual will adopt a new behavior is an important problem in application domains such as marketing and public health. This paper examines the perfor- mance of a wide variety of social network based measurements…

Social and Information Networks · Computer Science 2016-07-26 Nikhil Kumar , Ruocheng Guo , Ashkan Aleali , Paulo Shakarian

Our opinions, which things we like or dislike, depend on the opinions of those around us. Nowadays, we are influenced by the opinions of online strangers, expressed in comments and ratings on online platforms. Here, we perform novel…

Measuring social influence is difficult due to the lack of counter-factuals and comparisons. By combining machine learning-based modeling and network science, we present general properties of social value, a recent measure for social…

Social and Information Networks · Computer Science 2025-05-20 Ho-Chun Herbert Chang

At a time when information seekers first turn to digital sources for news and opinion, it is critical that we understand the role that social media plays in human behavior. This is especially true when information consumers also act as…

Social and Information Networks · Computer Science 2015-06-08 Maria Glenski , Thomas J. Johnston , Tim Weninger

The heterogeneity of the influence processes is an important feature of social systems: how we perceive social influence and how we influence other individuals is heavily influenced by our opinion and non-opinion attributes. The latter…

Social and Information Networks · Computer Science 2022-09-07 Ivan V. Kozitsin

How do humans respond to indirect social influence when making decisions? We analysed an experiment where subjects had to repeatedly guess the correct answer to factual questions, while having only aggregated information about the answers…

Physics and Society · Physics 2013-02-12 Pavlin Mavrodiev , Claudio J. Tessone , Frank Schweitzer

How social networks influence human behavior has been an interesting topic in applied research. Existing methods often utilized scale-level behavioral data to estimate the influence of a social network on human behavior. This study proposes…

Social and Information Networks · Computer Science 2025-01-08 Jina Park , Ick Hoon Jin , Minjeong Jeon

Social networks often exert social pressure, causing individuals to adapt their expressed opinions to conform to their peers. An agent in such systems can be modeled as having a (true and unchanging) inherent belief while broadcasting a…

Systems and Control · Electrical Eng. & Systems 2024-06-28 Jennifer Tang , Aviv Adler , Amir Ajorlou , Ali Jadbabaie

Interpersonal influence estimation from empirical data is a central challenge in the study of social structures and dynamics. Opinion dynamics theory is a young interdisciplinary science that studies opinion formation in social networks and…

Systems and Control · Electrical Eng. & Systems 2020-07-27 Chiara Ravazzi , Fabrizio Dabbene , Constantino Lagoa , Anton V. Proskurnikov

The recent developments of social networks and recommender systems have dramatically increased the amount of social information shared in human communities, challenging the human ability to process it. As a result, sharing aggregated forms…

Physics and Society · Physics 2022-01-12 Bertrand Jayles , Clément Sire , Ralf H. J. M Kurvers

Online reputation systems are commonly used by e-commerce providers nowadays. In order to generate an objective ranking of online items' quality according to users' ratings, many sophisticated algorithms have been proposed in the…

Information Retrieval · Computer Science 2014-11-19 Hao Liao , An Zeng , Yi-Cheng Zhang

Voting online with explicit ratings could largely reflect people's preferences and objects' qualities, but ratings are always irrational, because they may be affected by many unpredictable factors like mood, weather, as well as other…

Data Analysis, Statistics and Probability · Physics 2013-05-03 Zimo Yang , Zi-Ke Zhang , Tao Zhou

Recommendation systems are widely used in web services, such as social networks and e-commerce platforms, to serve personalized content to the users and, thus, enhance their experience. While personalization assists users in navigating…

Social and Information Networks · Computer Science 2023-12-08 Nicolas Lanzetti , Florian Dörfler , Nicolò Pagan

Social influence, sometimes referred to as spillover or contagion, have been extensively studied in various empirical social network research. However, there are various estimation challenges in identifying social influence effects, as they…

Social and Information Networks · Computer Science 2019-03-15 Ran Xu
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