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Despite the importance of long-term memory in marketing and brand building, until now, there has been no large-scale study on the memorability of ads. All previous memorability studies have been conducted on short-term recall on specific…

Computation and Language · Computer Science 2024-12-03 Harini SI , Somesh Singh , Yaman K Singla , Aanisha Bhattacharyya , Veeky Baths , Changyou Chen , Rajiv Ratn Shah , Balaji Krishnamurthy

Humans share a strong tendency to memorize/forget some of the visual information they encounter. This paper focuses on providing computational models for the prediction of the intrinsic memorability of visual content. To address this new…

Computer Vision and Pattern Recognition · Computer Science 2024-02-28 Romain Cohendet , Claire-Hélène Demarty , Ngoc Q. K. Duong , Martin Engilberge

This paper addresses the prediction of commercial (brand) memorability as part of "Subtask 2: Commercial/Ad Memorability" within the "Memorability: Predicting movie and commercial memorability" task at the MediaEval 2025 workshop…

Computer Vision and Pattern Recognition · Computer Science 2025-10-28 Aleksandar Pramov

Given the massive market of advertising and the sharply increasing online multimedia content (such as videos), it is now fashionable to promote advertisements (ads) together with the multimedia content. It is exhausted to find relevant ads…

Multimedia · Computer Science 2020-01-06 Huaizheng Zhang , Yong Luo , Qiming Ai , Yonggang Wen

Existing memory systems enable Large Language Models (LLMs) to support long-horizon human-LLM interactions by persisting historical interactions beyond limited context windows. However, while recent approaches have succeeded in constructing…

Computation and Language · Computer Science 2026-04-21 Haidong Xin , Xinze Li , Zhenghao Liu , Yukun Yan , Shuo Wang , Cheng Yang , Yu Gu , Ge Yu , Maosong Sun

Although LLM agents can leverage tools for complex tasks, they still need memory to maintain cross-turn consistency and accumulate reusable information in long-horizon interactions. However, retrieval-based external memory systems incur low…

Artificial Intelligence · Computer Science 2026-04-23 Jiaquan Zhang , Chaoning Zhang , Shuxu Chen , Zhenzhen Huang , Pengcheng Zheng , Zhicheng Wang , Ping Guo , Fan Mo , Sung-Ho Bae , Jie Zou , Jiwei Wei , Yang Yang

Large language models (LLMs) excel at many NLP tasks but struggle to sustain long-term interactions due to limited attention over extended dialogue histories. Retrieval-augmented generation (RAG) mitigates this issue but lacks reliable…

Computation and Language · Computer Science 2026-01-23 Chunliang Chen , Ming Guan , Xiao Lin , Jiaxu Li , Luxi Lin , Qiyi Wang , Xiangyu Chen , Jixiang Luo , Changzhi Sun , Dell Zhang , Xuelong Li

Recent advances in video large language models have demonstrated strong capabilities in understanding short clips. However, scaling them to hours- or days-long videos remains highly challenging due to limited context capacity and the loss…

Computer Vision and Pattern Recognition · Computer Science 2026-03-30 Woongyeong Yeo , Kangsan Kim , Jaehong Yoon , Sung Ju Hwang

A key capability of an intelligent system is deciding when events from past experience must be remembered and when they can be forgotten. Towards this goal, we develop a predictive model of human visual event memory and how those memories…

Computer Vision and Pattern Recognition · Computer Science 2020-09-08 Anelise Newman , Camilo Fosco , Vincent Casser , Allen Lee , Barry McNamara , Aude Oliva

Recent advancements in Large Language Models (LLMs) have exhibited notable efficacy in question-answering (QA) tasks across diverse domains. Their prowess in integrating extensive web knowledge has fueled interest in developing LLM-based…

Computational Finance · Quantitative Finance 2023-12-05 Yangyang Yu , Haohang Li , Zhi Chen , Yuechen Jiang , Yang Li , Denghui Zhang , Rong Liu , Jordan W. Suchow , Khaldoun Khashanah

Search advertising is essential for merchants to reach the target users on short video platforms. Short video ads aligned with user search intents are displayed through relevance matching and bid ranking mechanisms. This paper focuses on…

Information Retrieval · Computer Science 2025-02-11 Guobing Gan , Kaiming Gao , Li Wang , Shen Jiang , Peng Jiang

Memory is fundamental to social interaction, enabling humans to recall meaningful past experiences and adapt their behavior accordingly based on the context. However, most current social robots and embodied agents rely on non-selective,…

Artificial Intelligence · Computer Science 2026-04-15 Hangyeol Kang , Slava Voloshynovskiy , Nadia Magnenat Thalmann

Agents utilizing tools powered by large language models (LLMs) or vision-language models (VLMs) have demonstrated remarkable progress in diverse tasks across text and visual modalities. Unlike traditional tools such as calculators, which…

Computation and Language · Computer Science 2025-10-09 Yunzhong Xiao , Yangmin Li , Hewei Wang , Yunlong Tang , Zora Zhiruo Wang

Video advertisement content structuring aims to segment a given video advertisement and label each segment on various dimensions, such as presentation form, scene, and style. Different from real-life videos, video advertisements contain…

Computer Vision and Pattern Recognition · Computer Science 2021-09-15 Daya Guo , Zhaoyang Zeng

Memorability determines what evanesces into emptiness, and what worms its way into the deepest furrows of our minds. It is the key to curating more meaningful media content as we wade through daily digital torrents. The Predicting Media…

Multimedia · Computer Science 2021-01-01 Lorin Sweeney , Graham Healy , Alan F. Smeaton

Advertisement videos (ads) play an integral part in the domain of Internet e-commerce as they amplify the reach of particular products to a broad audience or can serve as a medium to raise awareness about specific issues through concise…

Computer Vision and Pattern Recognition · Computer Science 2023-08-29 Digbalay Bose , Rajat Hebbar , Tiantian Feng , Krishna Somandepalli , Anfeng Xu , Shrikanth Narayanan

Large language models (LLMs) have taken a great step towards AGI. Meanwhile, an increasing number of domain-specific problems such as math and programming boost these general-purpose models to continuously evolve via learning deeper…

Computer Vision and Pattern Recognition · Computer Science 2025-09-11 Xinwei Long , Kai Tian , Peng Xu , Guoli Jia , Jingxuan Li , Sa Yang , Yihua Shao , Kaiyan Zhang , Che Jiang , Hao Xu , Yang Liu , Jiaheng Ma , Bowen Zhou

Image memorability, i.e., how likely an image is to be remembered, has traditionally been studied in computer vision either as a passive prediction task, with models regressing a scalar score, or with generative methods altering the visual…

Computer Vision and Pattern Recognition · Computer Science 2026-03-20 Francesco Laiti , Davide Talon , Jacopo Staiano , Elisa Ricci

Large language model (LLM) agents have evolved to intelligently process information, make decisions, and interact with users or tools. A key capability is the integration of long-term memory capabilities, enabling these agents to draw upon…

Computation and Language · Computer Science 2025-08-04 Rana Salama , Jason Cai , Michelle Yuan , Anna Currey , Monica Sunkara , Yi Zhang , Yassine Benajiba

Recent advancements in LLM-powered agents have demonstrated significant potential in generating human-like responses; however, they continue to face challenges in maintaining long-term interactions within complex environments, primarily due…

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