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Automatic systems are increasingly used to assess the originality of responses in creative tasks. They offer a potential solution to key limitations of human assessment (cost, fatigue, and subjectivity), but there is preliminary evidence of…

Human-Computer Interaction · Computer Science 2026-04-24 Umberto Domanti , Moritz Mock , Sergio Agnoli , Antonella De Angeli

Story-writing is a fundamental aspect of human imagination, relying heavily on creativity to produce narratives that are novel, effective, and surprising. While large language models (LLMs) have demonstrated the ability to generate…

Computation and Language · Computer Science 2025-05-13 Mete Ismayilzada , Claire Stevenson , Lonneke van der Plas

In the field of natural language processing, the rapid development of large language model (LLM) has attracted more and more attention. LLMs have shown a high level of creativity in various tasks, but the methods for assessing such…

Computation and Language · Computer Science 2025-02-21 Yunpu Zhao , Rui Zhang , Wenyi Li , Di Huang , Jiaming Guo , Shaohui Peng , Yifan Hao , Yuanbo Wen , Xing Hu , Zidong Du , Qi Guo , Ling Li , Yunji Chen

We examine, analyze, and compare four representative creativity measures--perplexity, LLM-as-a-Judge, the Creativity Index (CI; measuring n-gram overlap with web corpora), and syntactic templates (detecting repetition of common…

Computation and Language · Computer Science 2026-01-29 Li-Chun Lu , Miri Liu , Pin-Chun Lu , Yufei Tian , Shao-Hua Sun , Nanyun Peng

This paper investigates whether large language models (LLMs) show agreement in assessing creativity in responses to the Alternative Uses Test (AUT). While LLMs are increasingly used to evaluate creative content, previous studies have…

Artificial Intelligence · Computer Science 2024-11-27 Abdullah Al Rabeyah , Fabrício Góes , Marco Volpe , Talles Medeiros

The following paper introduces a general linguistic creativity test for humans and Large Language Models (LLMs). The test consists of various tasks aimed at assessing their ability to generate new original words and phrases based on word…

Computation and Language · Computer Science 2025-11-11 Anca Dinu , Andra-Maria Florescu , Alina Resceanu

Creativity is often seen as a hallmark of human intelligence. While large language models (LLMs) are increasingly perceived as generating creative text, there is still no holistic and scalable framework to evaluate their creativity across…

Large language models appear quite creative, often performing on par with the average human on creative tasks. However, research on LLM creativity has focused solely on \textit{products}, with little attention on the creative…

Human-Computer Interaction · Computer Science 2024-06-07 Surabhi S. Nath , Peter Dayan , Claire Stevenson

Assessing originality in AI research is arguably the most consequential yet least reliable step in peer review. Reviewer judgments of originality remain opaque, inconsistent, and dependent on comparisons to prior work that are often…

Computation and Language · Computer Science 2026-05-28 Abeer Mostafa , Thi Huyen Nguyen , Zahra Ahmadi

The recent surge of Large Language Models (LLMs) has led to claims that they are approaching a level of creativity akin to human capabilities. This idea has sparked a blend of excitement and apprehension. However, a critical piece that has…

Computation and Language · Computer Science 2025-07-03 Antoine Bellemare-Pepin , François Lespinasse , Philipp Thölke , Yann Harel , Kory Mathewson , Jay A. Olson , Yoshua Bengio , Karim Jerbi

As large language models (LLMs) are increasingly used for ideation and scientific discovery, it is important to evaluate their ability to generate novel output. Prior work evaluates novelty as originality with respect to model training…

Computation and Language · Computer Science 2025-10-08 Vishakh Padmakumar , Chen Yueh-Han , Jane Pan , Valerie Chen , He He

We introduce Creativity Benchmark, an evaluation framework for large language models (LLMs) in marketing creativity. The benchmark covers 100 brands (12 categories) and three prompt types (Insights, Ideas, Wild Ideas). Human pairwise…

Computation and Language · Computer Science 2025-10-21 Ninad Bhat , Kieran Browne , Pip Bingemann

Artificial intelligence has, so far, largely automated routine tasks, but what does it mean for the future of work if Large Language Models (LLMs) show creativity comparable to humans? To measure the creativity of LLMs holistically, the…

Artificial Intelligence · Computer Science 2025-05-22 Luning Sun , Yuzhuo Yuan , Yuan Yao , Yanyan Li , Hao Zhang , Xing Xie , Xiting Wang , Fang Luo , David Stillwell

Although capable of generating creative text, Large Language Models (LLMs) are poor judges of what constitutes "creativity". In this work, we show that we can leverage this knowledge of how to write creatively in order to better judge what…

Computation and Language · Computer Science 2024-12-10 Matthew Lyle Olson , Neale Ratzlaff , Musashi Hinck , Shao-yen Tseng , Vasudev Lal

Numerous powerful large language models (LLMs) are now available for use as writing support tools, idea generators, and beyond. Although these LLMs are marketed as helpful creative assistants, several works have shown that using an LLM as a…

Computers and Society · Computer Science 2025-02-03 Emily Wenger , Yoed Kenett

The evaluation of LLMs' creativity represents a crucial research domain, though challenges such as data contamination and costly human assessments often impede progress. Drawing inspiration from human creativity assessment, we propose PACE,…

Computation and Language · Computer Science 2025-10-15 Ziliang Qiu , Renfen Hu

Human creativity generates novel ideas to solve real-world problems. This thereby grants us the power to transform the surrounding world and extend our human attributes beyond what is currently possible. Creative ideas are not just new and…

Computation and Language · Computer Science 2021-06-21 Georgi V. Georgiev , Danko D. Georgiev

Creative writing has long been considered a uniquely human endeavor, requiring voice and style that machines could not replicate. This assumption is challenged by Generative AI that can emulate thousands of author styles in seconds with…

Artificial Intelligence · Computer Science 2026-01-27 Tuhin Chakrabarty , Paramveer S. Dhillon

Large language models (LLMs) are applied to all sorts of creative tasks, and their outputs vary from beautiful, to peculiar, to pastiche, into plain plagiarism. The temperature parameter of an LLM regulates the amount of randomness, leading…

Computation and Language · Computer Science 2024-05-02 Max Peeperkorn , Tom Kouwenhoven , Dan Brown , Anna Jordanous

Recent critiques of Artificial-intelligence (AI)-generated visual content highlight concerns about the erosion of artistic originality, as these systems often replicate patterns from their training datasets, leading to significant…

Human-Computer Interaction · Computer Science 2024-10-10 Maria-Teresa De Rosa Palmini , Eva Cetinic
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