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In this work, we focus on strategies to influence the opinion dynamics of a well-connected society. We propose a generalization of the popular voter model. This variant of the voter model can capture a wide range of individuals including…

Social and Information Networks · Computer Science 2020-02-17 Arunabh Saxena , Bhumesh Kumar , Anmol Gupta , Neeraja Sahasrabudhe , Sharayu Moharir

The Friedkin-Johnsen (FJ) model introduces prejudice into the opinion evolution and has been successfully validated in many practical scenarios; however, due to its weighted average mechanism, only one prejudiced agent can always guide all…

Systems and Control · Electrical Eng. & Systems 2024-08-06 Ruichang Zhang , Zhixin Liu , Ge Chen , Wenjun Mei

Election control considers the problem of an adversary who attempts to tamper with a voting process, in order to either ensure that their favored candidate wins (constructive control) or another candidate loses (destructive control). As…

Multiagent Systems · Computer Science 2017-11-27 Bryan Wilder , Yevgeniy Vorobeychik

A long line of work in social psychology has studied variations in people's susceptibility to persuasion -- the extent to which they are willing to modify their opinions on a topic. This body of literature suggests an interesting…

Social and Information Networks · Computer Science 2020-11-06 Rediet Abebe , T-H. Hubert Chan , Jon Kleinberg , Zhibin Liang , David Parkes , Mauro Sozio , Charalampos E. Tsourakakis

The proliferation of social media platforms, recommender systems, and their joint societal impacts have prompted significant interest in opinion formation and evolution within social networks. We study how local edge dynamics can drive…

Social and Information Networks · Computer Science 2022-12-12 Nikita Bhalla , Adam Lechowicz , Cameron Musco

Networked multi-agent dynamical systems have been used to model how individual opinions evolve over time due to the opinions of other agents in the network. Particularly, such a model has been used to study how a planning agent can be used…

Social and Information Networks · Computer Science 2026-03-19 Sheryl Paul , Leslie Cruz Juarez , Jyotirmoy V. Deshmukh , Ketan Savla

The emerging social network platforms enable users to share their own opinions, as well as to exchange opinions with others. However, adversarial network perturbation, where malicious users intentionally spread their extreme opinions,…

Computers and Society · Computer Science 2023-04-26 Yuejiang Li , Zhanjiang Chen , H. Vicky Zhao

Modern technology has drastically changed the way we interact and consume information. For example, online social platforms allow for seamless communication exchanges at an unprecedented scale. However, we are still bounded by cognitive and…

Physics and Society · Physics 2018-11-09 Nicola Perra , Luis E C Rocha

This paper presents a comprehensive analytical formulation for deriving a closed-form optimal strategy for agents operating within a social network, modeled through a McKean-Vlasov stochastic differential equation (SDE). Each agent aims to…

Optimization and Control · Mathematics 2025-08-26 Paramahansa Pramanik

Public discourse and opinions stem from multiple social groups. Each group has beliefs about a topic (such as vaccination, abortion, gay marriage, etc.), and opinions are exchanged and blended to produce consensus. A particular measure of…

Social and Information Networks · Computer Science 2025-04-11 Marios Papachristou , Jon Kleinberg

Investigation of social influence dynamics requires mathematical models that are "simple" enough to admit rigorous analysis, and yet sufficiently "rich" to capture salient features of social groups. Thus, the mechanism of iterative opinion…

Systems and Control · Computer Science 2019-09-20 Anton V. Proskurnikov , Roberto Tempo , Ming Cao , Noah E. Friedkin

Opinion dynamics models how the publicly expressed opinions of users in a social network coevolve according to their neighbors as well as their own intrinsic opinion. Motivated by the real-world manipulation of social networks during the…

Social and Information Networks · Computer Science 2026-01-22 Akhil Jalan , Marios Papachristou

The election control problem through social influence asks to find a set of nodes in a social network of voters to be the starters of a political campaign aiming at supporting a given target candidate. Voters reached by the campaign change…

Social and Information Networks · Computer Science 2020-07-14 Mohammad Abouei Mehrizi , Federico Corò , Emilio Cruciani , Gianlorenzo D'Angelo

Political polarization, fueled by public discourse and echo chambers, threatens the foundation of democratic elections. However, traditional one-dimensional opinion models -- assuming ``support for one party equals opposition to another''…

Physics and Society · Physics 2025-10-31 Ziqian Liu , Xin Wang , Junyu Lu , Longzhao Liu , Hongwei Zheng , Shaoting Tang

A signed graph offers richer information than an unsigned graph, since it describes both collaborative and competitive relationships in social networks. In this paper, we study opinion dynamics on a signed graph, based on the…

Social and Information Networks · Computer Science 2024-07-18 Xiaotian Zhou , Haoxin Sun , Wanyue Xu , Wei Li , Zhongzhi Zhang

The focus of this work is on designing influencing strategies to shape the collective opinion of a network of individuals. We consider a variant of the voter model where opinions evolve in one of two ways. In the absence of external…

Social and Information Networks · Computer Science 2020-02-04 Anmol Gupta , Sharayu Moharir , Neeraja Sahasrabudhe

The nature of information sharing in common distributed consensus algorithms permits network eavesdroppers to expose sensitive system information. An important parameter within distributed systems, often neglected under the scope of privacy…

Systems and Control · Electrical Eng. & Systems 2020-09-08 Jack Liell-Cock , Ian R. Manchester , Guodong Shi

A closed-loop control model to analyze the impact of recommendation systems on opinion dynamics within social networks is introduced. The core contribution is the development and formalization of model-free and model-based approaches to…

Systems and Control · Electrical Eng. & Systems 2024-03-12 Ben Sprenger , Giulia De Pasquale , Raffaele Soloperto , John Lygeros , Florian Dörfler

This article studies the evolution of opinions and interpersonal influence structures in a group of agents as they discuss a sequence of issues, each of which follows an opinion dynamics model. In this work, we propose a general opinion…

Social and Information Networks · Computer Science 2017-11-20 Susana Rey , Patricio Reyes , Alonso Silva

Social influence is the process by which individuals adapt their opinion, revise their beliefs, or change their behavior as a result of social interactions with other people. In our strongly interconnected society, social influence plays a…

Physics and Society · Physics 2013-11-15 Mehdi Moussaid , Juliane E. Kaemmer , Pantelis P. Analytis , Hansjoerg Neth