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Personality manipulation in large language models (LLMs) is increasingly applied in customer service and agentic scenarios, yet its mechanisms and trade-offs remain unclear. We present a systematic study of personality control using the Big…
Multi-feature data analysis (e.g., on Facebook, LinkedIn) is challenging especially if one wants to do it efficiently and retain the flexibility by choosing features of interest for analysis. Features (e.g., age, gender, relationship,…
Instruction-tuned Large Language Models (LLMs) have recently showcased remarkable ability to generate fitting responses to natural language instructions. However, an open research question concerns the inherent biases of trained models and…
Prior work on ideology prediction has largely focused on single modalities, i.e., text or images. In this work, we introduce the task of multimodal ideology prediction, where a model predicts binary or five-point scale ideological leanings,…
Multi-persona debate systems powered by large language models (LLMs) show promise in reducing confirmation bias, which can fuel echo chambers and social polarization. However, empirical evidence remains limited on whether they meaningfully…
Analyzing texts such as open-ended responses, headlines, or social media posts is a time- and labor-intensive process highly susceptible to bias. LLMs are promising tools for text analysis, using either a predefined (top-down) or a…
Large language models (LLMs) are increasingly used to simulate social behaviour, yet their political biases and interaction dynamics in debates remain underexplored. We investigate how LLM type and agent gender attributes influence…
How can we define visual sentiment when viewers systematically disagree on their perspectives? This study introduces a novel approach to visual sentiment analysis by integrating attitudinal differences into visual sentiment classification.…
Generative AI (GenAI) is increasingly used in survey contexts to simulate human preferences. While many research endeavors evaluate the quality of synthetic GenAI data by comparing model-generated responses to gold-standard survey results,…
Objective This study is part of a series of initiatives at a UK university designed to cultivate a deep understanding of students' perspectives on analytics that resonate with their unique learning needs. It explores collaborative data…
Language models (LMs) are pretrained on diverse data sources, including news, discussion forums, books, and online encyclopedias. A significant portion of this data includes opinions and perspectives which, on one hand, celebrate democracy…
The purpose of this study is to assess how large language models (LLMs) can be used for fact-checking and contribute to the broader debate on the use of automated means for veracity identification. To achieve this purpose, we use AI…
Online social networks offer a valuable lens to analyze both individual and collective phenomena. Researchers often use simulators to explore controlled scenarios, and the integration of Large Language Models (LLMs) makes these simulations…
Qualitative coding, or content analysis, extracts meaning from text to discern quantitative patterns across a corpus of texts. Recently, advances in the interpretive abilities of large language models (LLMs) offer potential for automating…
The growing complexity and diversity of news coverage have made framing analysis a crucial yet challenging task in computational social science. Traditional approaches, including manual annotation and fine-tuned models, remain limited by…
Media bias can significantly impact the formation and development of opinions and sentiments in a population. It is thus important to study the emergence and development of partisan media and political polarization. However, it is…
Implicit content plays a crucial role in political discourse, where speakers systematically employ pragmatic strategies such as implicatures and presuppositions to influence their audiences. Large Language Models (LLMs) have demonstrated…
Understanding political polarization on social platforms is important as public opinions may become increasingly extreme when they are circulated in homogeneous communities, thus potentially causing damage in the real world. Automatically…
Recent studies have revealed a consistent liberal orientation in the ethical and political responses generated by most commercial large language models (LLMs), yet the underlying causes and resulting implications remain unclear. This paper…
Social media is often criticized for amplifying toxic discourse and discouraging constructive conversations. But designing social media platforms to promote better conversations is inherently challenging. This paper asks whether simulating…