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Click-through rate (CTR) prediction plays a pivotal role in online advertising and recommender systems. Despite notable progress in modeling user preferences from historical behaviors, two key challenges persist. First, exsiting…

Information Retrieval · Computer Science 2026-01-27 Kesha Ou , Zhen Tian , Wayne Xin Zhao , Hongyu Lu , Ji-Rong Wen

In this work we introduce an incremental learning framework for Click-Through-Rate (CTR) prediction and demonstrate its effectiveness for Taboola's massive-scale recommendation service. Our approach enables rapid capture of emerging trends…

Information Retrieval · Computer Science 2022-09-02 Petros Katsileros , Nikiforos Mandilaras , Dimitrios Mallis , Vassilis Pitsikalis , Stavros Theodorakis , Gil Chamiel

E-commerce platforms provide entrances for customers to enter mini-apps that can meet their specific shopping requirements. Trigger items displayed on entrance icons can attract more entering. However, conventional Click-Through-Rate (CTR)…

Machine Learning · Computer Science 2022-11-17 Yaxian Xia , Yi Cao , Sihao Hu , Tong Liu , Lingling Lu

Modern mobile applications heavily rely on the notification system to acquire daily active users and enhance user engagement. Being able to proactively reach users, the system has to decide when to send notifications to users. Although many…

Information Retrieval · Computer Science 2024-06-12 Huxiao Ji , Haitao Yang , Linchuan Li , Shunyu Zhang , Cunyi Zhang , Xuanping Li , Wenwu Ou

User behaviors on an e-commerce app not only contain different kinds of feedback on items but also sometimes imply the cognitive clue of the user's decision-making. For understanding the psychological procedure behind user decisions, we…

Artificial Intelligence · Computer Science 2023-02-02 Jian Dong , Yisong Yu , Yapeng Zhang , Yimin Lv , Shuli Wang , Beihong Jin , Yongkang Wang , Xingxing Wang , Dong Wang

Generative Recommendation (GR) has demonstrated remarkable performance in next-token prediction paradigms, which relies on Semantic IDs (SIDs) to compress trillion-scale data into learnable vocabulary sequences. However, existing methods…

Information Retrieval · Computer Science 2026-05-06 Yangchen Zeng , Jinze Wang

Large Language Models (LLMs) pose a new paradigm of modeling and computation for information tasks. Recommendation systems are a critical application domain poised to benefit significantly from the sequence modeling capabilities and world…

User retention is a key metric to measure long-term engagement in modern platforms. In real-time bidding (RTB) advertising system for user re-engagement, the retention model is required to predict future revisit probability at bidding time,…

Information Retrieval · Computer Science 2026-04-29 Tianbao Ma , Ruochen Yang , Chengen Li , Yuexin Shi , Jiangxia Cao , Linxun Chen , Zhaojie Liu , Yanan Niu , Han Li , Kun Gai

Click-through rate (CTR) Prediction is a crucial task in personalized information retrievals, such as industrial recommender systems, online advertising, and web search. Most existing CTR Prediction models utilize explicit feature…

Information Retrieval · Computer Science 2024-02-19 Honghao Li , Lei Sang , Yi Zhang , Xuyun Zhang , Yiwen Zhang

The diversity of recommendation is equally crucial as accuracy in improving user experience. Existing studies, e.g., Determinantal Point Process (DPP) and Maximal Marginal Relevance (MMR), employ a greedy paradigm to iteratively select…

Information Retrieval · Computer Science 2024-08-15 Fan Li , Xu Si , Shisong Tang , Dingmin Wang , Kunyan Han , Bing Han , Guorui Zhou , Yang Song , Hechang Chen

Click-through rate (CTR) prediction, which models behavior sequence and non-sequential features (e.g., user/item profiles or cross features) to infer user interest, underpins industrial recommender systems. However, most methods face three…

Information Retrieval · Computer Science 2025-10-24 Shuwei Chen , Jiajun Cui , Zhengqi Xu , Fan Zhang , Jiangke Fan , Teng Zhang , Xingxing Wang

Click-through rate (CTR) prediction is crucial for personalized online services. Sample-level retrieval-based models, such as RIM, have demonstrated remarkable performance. However, they face challenges including inference inefficiency and…

Information Retrieval · Computer Science 2024-10-07 Huanshuo Liu , Bo Chen , Menghui Zhu , Jianghao Lin , Jiarui Qin , Yang Yang , Hao Zhang , Ruiming Tang

Click through rate (CTR) estimation is a fundamental task in personalized advertising and recommender systems. Recent years have witnessed the success of both the deep learning based model and attention mechanism in various tasks in…

Machine Learning · Computer Science 2019-05-17 Junlin Zhang , Tongwen Huang , Zhiqi Zhang

Content-based recommendation systems play a crucial role in delivering personalized content to users in the digital world. In this work, we introduce EmbSum, a novel framework that enables offline pre-computations of users and candidate…

Information Retrieval · Computer Science 2024-08-20 Chiyu Zhang , Yifei Sun , Minghao Wu , Jun Chen , Jie Lei , Muhammad Abdul-Mageed , Rong Jin , Angli Liu , Ji Zhu , Sem Park , Ning Yao , Bo Long

User response prediction is essential in industrial recommendation systems, such as online display advertising. Among all the features in recommendation models, user behaviors are among the most critical. Many works have revealed that a…

Information Retrieval · Computer Science 2024-07-08 Haolin Zhou , Junwei Pan , Xinyi Zhou , Xihua Chen , Jie Jiang , Xiaofeng Gao , Guihai Chen

The rapid proliferation of multimodal social media content has driven research in Multimodal Conversational Stance Detection (MCSD), which aims to interpret users' attitudes toward specific targets within complex discussions. However,…

Computation and Language · Computer Science 2026-03-11 Bingbing Wang , Zhixin Bai , Zhengda Jin , Zihan Wang , Xintong Song , Jingjie Lin , Sixuan Li , Jing Li , Ruifeng Xu

Learners' use of video controls in educational videos provides implicit signals of cognitive processing and instructional design quality, yet the lack of scalable and explainable predictive models limits instructors' ability to anticipate…

Artificial Intelligence · Computer Science 2026-04-07 Dominik Glandorf , Fares Fawzi , Tanja Käser

Retrieving relevant items that match users' queries from billion-scale corpus forms the core of industrial e-commerce search systems, in which embedding-based retrieval (EBR) methods are prevailing. These methods adopt a two-tower framework…

Information Retrieval · Computer Science 2023-03-21 Binbin Wang , Mingming Li , Zhixiong Zeng , Jingwei Zhuo , Songlin Wang , Sulong Xu , Bo Long , Weipeng Yan

The burgeoning volume of multi-modal data necessitates advanced retrieval paradigms beyond unimodal and cross-modal approaches. Composed Multi-modal Retrieval (CMR) emerges as a pivotal next-generation technology, enabling users to query…

Information Retrieval · Computer Science 2025-07-22 Kun Zhang , Jingyu Li , Zhe Li , Jingjing Zhang , Fan Li , Yandong Liu , Rui Yan , Zihang Jiang , Nan Chen , Lei Zhang , Yongdong Zhang , Zhendong Mao , S. Kevin Zhou

Deep learning-based sequential recommender systems have recently attracted increasing attention from both academia and industry. Most of industrial Embedding-Based Retrieval (EBR) system for recommendation share the similar ideas with…

Information Retrieval · Computer Science 2022-04-01 Fuyu Lv , Mengxue Li , Tonglei Guo , Changlong Yu , Fei Sun , Taiwei Jin , Wilfred Ng