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The goal of online display advertising is to entice users to "convert" (i.e., take a pre-defined action such as making a purchase) after clicking on the ad. An important measure of the value of an ad is the probability of conversion. The…

Machine Learning · Statistics 2017-10-25 Abdollah Safari , Rachel MacKay Altman , Thomas M. Loughin

Prospective display advertising poses a great challenge for large advertising platforms as the strongest predictive signals of users are not eligible to be used in the conversion prediction systems. To that end efforts are made to collect…

Machine Learning · Computer Science 2019-11-14 Djordje Gligorijevic , Jelena Gligorijevic , Aaron Flores

Predicting the expected value or number of post-click conversions (purchases or other events) is a key task in performance-based digital advertising. In training a conversion optimizer model, one of the most crucial aspects is handling…

Machine Learning · Computer Science 2021-01-08 Ashwinkumar Badanidiyuru , Andrew Evdokimov , Vinodh Krishnan , Pan Li , Wynn Vonnegut , Jayden Wang

Online advertising has typically been more personalized than offline advertising, through the use of machine learning models and real-time auctions for ad targeting. One specific task, predicting the likelihood of conversion (i.e.\ the…

Machine Learning · Computer Science 2022-02-01 Conor O'Brien , Arvind Thiagarajan , Sourav Das , Rafael Barreto , Chetan Verma , Tim Hsu , James Neufield , Jonathan J Hunt

Online advertising has been introduced as one of the most efficient methods of advertising throughout the recent years. Yet, advertisers are concerned about the efficiency of their online advertising campaigns and consequently, would like…

Machine Learning · Computer Science 2013-05-15 Ali Jalali , Santanu Kolay , Peter Foldes , Ali Dasdan

Video frame interpolation, the synthesis of novel views in time, is an increasingly popular research direction with many new papers further advancing the state of the art. But as each new method comes with a host of variables that affect…

Computer Vision and Pattern Recognition · Computer Science 2020-11-04 Simon Niklaus , Long Mai , Oliver Wang

The task of predicting conversion rates (CVR) lies at the heart of online advertising systems aiming to optimize bids to meet advertiser performance requirements. Even with the recent rise of deep neural networks, these predictions are…

Information Retrieval · Computer Science 2024-01-31 Alex Shtoff , Yohay Kaplan , Ariel Raviv

One way to investigate the precision of estimates likely to result from planned experiments and planned epidemiological studies is to simulate a large number of possible outcomes and analyse the sets of possible results. This appears to be…

Computation · Statistics 2013-06-28 G. K. Robinson , L. M. Ryan

Video prediction is an extrapolation task that predicts future frames given past frames, and video frame interpolation is an interpolation task that estimates intermediate frames between two frames. We have witnessed the tremendous…

Computer Vision and Pattern Recognition · Computer Science 2022-06-28 Yue Wu , Qiang Wen , Qifeng Chen

Lately, personalized marketing has become important for retail/e-retail firms due to significant rise in online shopping and market competition. Increase in online shopping and high market competition has led to an increase in promotional…

Machine Learning · Computer Science 2020-10-19 Ankur Verma

Today, billions of display ad impressions are purchased on a daily basis through a public auction hosted by real time bidding (RTB) exchanges. A decision has to be made for advertisers to submit a bid for each selected RTB ad request in…

Computer Science and Game Theory · Computer Science 2013-05-15 Kuang-Chih Lee , Ali Jalali , Ali Dasdan

Advertising is a crucial component of marketing and an important way for companies to raise awareness of goods and services in the marketplace. Advertising campaigns are designed to convey a marketing image or message to an audience of…

Time delay estimation has long been an active area of research. In this work, we show that compressive sensing with interpolation may be used to achieve good estimation precision while lowering the sampling frequency. We propose an…

Information Theory · Computer Science 2013-06-12 Karsten Fyhn , Marco F. Duarte , Søren Holdt Jensen

In display advertising, predicting the conversion rate, that is, the probability that a user takes a predefined action on an advertiser's website, such as purchasing goods is fundamental in estimating the value of displaying the…

Machine Learning · Computer Science 2020-02-07 Shota Yasui , Gota Morishita , Komei Fujita , Masashi Shibata

Existing methods for video interpolation heavily rely on deep convolution neural networks, and thus suffer from their intrinsic limitations, such as content-agnostic kernel weights and restricted receptive field. To address these issues, we…

Computer Vision and Pattern Recognition · Computer Science 2022-03-29 Zhihao Shi , Xiangyu Xu , Xiaohong Liu , Jun Chen , Ming-Hsuan Yang

The optimization of information visualizations is time consuming and expensive. To reduce this we propose an improvement of existing optimization approaches based on user-centered design, focusing on readability, comprehensibility, and user…

Human-Computer Interaction · Computer Science 2020-02-18 David Baum , Pascal Kovacs , Ulrich Eisenecker , Richard Müller

Online display advertising is growing rapidly in recent years thanks to the automation of the ad buying process. Real-time bidding (RTB) allows the automated trading of ad impressions between advertisers and publishers through real-time…

Machine Learning · Computer Science 2020-08-31 Yang Qiu , Nikolaos Tziortziotis , Martial Hue , Michalis Vazirgiannis

Real-time personalization has advanced significantly in recent years, with platforms utilizing machine learning models to predict user preferences based on rich behavioral data on each individual user. Traditional approaches usually rely on…

Optimization and Control · Mathematics 2025-10-14 Lin An , Andrew A. Li , Vaisnavi Nemala , Gabriel Visotsky

The versatility of recent machine learning approaches makes them ideal for improvement of next generation video compression solutions. Unfortunately, these approaches typically bring significant increases in computational complexity and are…

Image and Video Processing · Electrical Eng. & Systems 2021-06-18 Luka Murn , Saverio Blasi , Alan F. Smeaton , Marta Mrak

Traditional approaches to interpolate/extrapolate frames in a video sequence require accurate pixel correspondences between images, e.g., using optical flow. Their results stem on the accuracy of optical flow estimation, and could generate…

Computer Vision and Pattern Recognition · Computer Science 2018-03-21 Zhe Hu , Yinglan Ma , Lizhuang Ma
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