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The dynamics of diffusion in complex networks are widely studied to understand how entities, such as information, diseases, or behaviors, spread in an interconnected environment. Complex networks often present community structure, and tools…

Physics and Society · Physics 2025-12-09 Alina Dubovskaya , Caroline B. Pena , David J. P. O'Sullivan

Social connections are conduits through which individuals communicate, information propagates, and diseases spread. Identifying individuals who are more likely to adopt ideas and spread them is essential in order to develop effective…

Social and Information Networks · Computer Science 2024-10-31 Vedran Sekara , Ivan Dotu , Manuel Cebrian , Esteban Moro , Manuel Garcia-Herranz

The diffusion of culture online is theorized to be influenced by many interacting social factors (e.g., network and identity). However, most existing computational cascade models consider just a single factor (e.g., network or identity).…

Social and Information Networks · Computer Science 2025-02-07 Aparna Ananthasubramaniam , Yufei 'Louise' Zhu , David Jurgens , Daniel Romero

Information diffusion on social media platforms is often assumed to occur primarily through explicit social connections, such as follower or friend ties. However, information frequently propagates beyond these observable ties -- through…

Social and Information Networks · Computer Science 2026-03-31 Yuto Tamura , Sho Tsugawa , Kohei Watabe

We study the dynamics of epidemic spreading processes aimed at spontaneous dissemination of information updates in populations with complex connectivity patterns. The influence of the topological structure of the network in these processes…

Statistical Mechanics · Physics 2009-11-10 Yamir Moreno , Maziar Nekovee , Alessandro Vespignani

We consider a network of $n$ user nodes that receives updates from a source and employs an age-based gossip protocol for faster dissemination of version updates to all nodes. When a node forwards its packet to another node, the packet…

Information Theory · Computer Science 2023-05-09 Priyanka Kaswan , Sennur Ulukus

The inhibiting effects of information overload on the behavior of online social media users, can affect the population-level characteristics of information dissemination through online conversations. We introduce a mechanistic, agent-based…

Social and Information Networks · Computer Science 2020-02-26 Chathika Gunaratne , Nisha Baral , William Rand , Ivan Garibay , Chathura Jayalath , Chathurani Senevirathna

We present new empirical evidence, based on millions of interactions on Twitter, confirming that human contacts scale with population sizes. We integrate such observations into a reaction-diffusion metapopulation framework providing an…

Physics and Society · Physics 2014-11-27 Michele Tizzoni , Kaiyuan Sun , Diego Benusiglio , Márton Karsai , Nicola Perra

Faced with uncertainty in decision making, individuals often turn to their social networks to inform their decisions. In consequence, these networks become central to how new products and behaviors spread. A key structural feature of…

Physics and Society · Physics 2025-10-07 Luca Lazzaro , Manuel S. Mariani , René Algesheimer , Radu Tanase

The deluge of digital information in our daily life -- from user-generated content, such as microblogs and scientific papers, to online business, such as viral marketing and advertising -- offers unprecedented opportunities to explore and…

Social and Information Networks · Computer Science 2021-03-25 Fan Zhou , Xovee Xu , Goce Trajcevski , Kunpeng Zhang

Epidemic spreading processes on dynamic multiplex networks provide a more accurate description of natural spreading processes than those on single layered networks. To describe the influence of different individuals in the awareness layer…

Social and Information Networks · Computer Science 2025-11-25 Minyu Feng , Xiangxi Li , Yuhan Li , Qin Li

Threshold based models have been widely used in characterizing collective behavior on social networks. An individual's threshold indicates the minimum level of influence that must be exerted, by other members of the population engaged in…

Social and Information Networks · Computer Science 2014-05-29 Srinivasan Venkatramanan , Anurag Kumar

We study the diffusion of information in an overlaying social-physical network. Specifically, we consider the following set-up: There is a physical information network where information spreads amongst people through conventional…

Social and Information Networks · Computer Science 2013-09-03 Osman Yagan , Dajun Qian , Junshan Zhang , Douglas Cochran

In complex networks there are overlapping substructures or "circles" that consist of nodes belonging to multiple cohesive subgroups. Yet the role of these overlapping nodes in influence spreading processes remains underexplored. In the…

Social and Information Networks · Computer Science 2026-03-12 Kosti Koistinen , Vesa Kuikka , Kimmo Kaski

Theoretical progress in understanding the dynamics of spreading processes on graphs suggests the existence of an epidemic threshold below which no epidemics form and above which epidemics spread to a significant fraction of the graph. We…

Social and Information Networks · Computer Science 2011-04-04 Greg Ver Steeg , Rumi Ghosh , Kristina Lerman

The spread of disinformation (maliciously spread false information) in online social networks has become an important problem in today's society. Disinformation's spread is facilitated by the fact that individuals often accept false…

Physics and Society · Physics 2025-04-15 Corbit R. Sampson , Juan G. Restrepo

The prediction for information diffusion on social networks has great practical significance in marketing and public opinion control. It aims to predict the individuals who will potentially repost the message on the social network. One type…

Machine Learning · Computer Science 2022-05-30 Wenjin Xie , Xiaomeng Wang , Tao Jia

We study the coevolutionary dynamics of network topology and social complex contagion using a threshold cascade model. Our coevolving threshold model incorporates two mechanisms: the threshold mechanism for the spreading of a minority state…

Physics and Society · Physics 2023-06-16 Byungjoon Min , Maxi San Miguel

Diffusion of information and viral content, social contagion and influence are still topics of broad evaluation. As theory explaining the role of influentials moves slightly to reduce their importance in the propagation of viral content,…

Social and Information Networks · Computer Science 2014-12-01 Anita Zbieg , Blazej Zak , Jaroslaw Jankowski , Radoslaw Michalski , Sylwia Ciuberek

Recently, social debates have been marked by increased polarization of social groups. Such polarization not only implies that groups cannot reach a consensus on fundamental questions but also materializes in more modular social…

Physics and Society · Physics 2025-01-16 Henrique M. Borges , Vítor V. Vasconcelos , Flávio L. Pinheiro