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The emergence of Large Language Models (LLMs) has great potential to reshape the landscape of many social media platforms. While this can bring promising opportunities, it also raises many threats, such as biases and privacy concerns, and…

The use of large language models (LLMs) to simulate human behavior has gained significant attention, particularly through personas that approximate individual characteristics. Persona-based simulations hold promise for transforming…

Recent advances enable Large Language Models (LLMs) to generate AI personas, yet their lack of deep contextual, cultural, and emotional understanding poses a significant limitation. This study quantitatively compared human responses with…

Despite the many use cases for large language models (LLMs) in creating personalized chatbots, there has been limited research on evaluating the extent to which the behaviors of personalized LLMs accurately and consistently reflect specific…

When Artificial Intelligence (AI) is used to replace consumers (e.g., synthetic data), it is often assumed that AI emulates established consumers, and more generally human behaviors. Ten experiments with Large Language Models (LLMs)…

Large Language Models (LLMs) have demonstrated human-like capabilities in language comprehension and generation, becoming active participants in social and cognitive domains. This study investigates whether LLMs exhibit personality-like…

Large language models (LLMs) are trained on vast amounts of data to generate natural language, enabling them to perform tasks like text summarization and question answering. These models have become popular in artificial intelligence (AI)…

This report analyzes the potential for large language models (LLMs) to expedite accurate replication and generalization of published research about message effects in marketing. LLM-powered participants (personas) were tested by replicating…

We analyzed 83 persona prompts from 27 research articles that used large language models (LLMs) to generate user personas. Findings show that the prompts predominantly generate single personas. Several prompts express a desire for short or…

Large Language Models (LLMs) are increasingly used in everyday life and research. One of the most common use cases is conversational interactions, enabled by the language generation capabilities of LLMs. Just as between two humans, a…

The humanlike responses of large language models (LLMs) have prompted social scientists to investigate whether LLMs can be used to simulate human participants in experiments, opinion polls and surveys. Of central interest in this line of…

The advent of large language models (LLMs) has revolutionized natural language processing, enabling the generation of coherent and contextually relevant human-like text. As LLMs increasingly powerconversational agents used by the general…

Large Language Models (LLMs) have demonstrated exceptional capabilities in solving various tasks, progressively evolving into general-purpose assistants. The increasing integration of LLMs into society has sparked interest in whether they…

Large language models (LLMs) are increasingly used to simulate human behavior in social settings such as legal mediation, negotiation, and dispute resolution. However, it remains unclear whether these simulations reproduce the…

With the advancement of large language models (LLMs), the focus in Conversational AI has shifted from merely generating coherent and relevant responses to tackling more complex challenges, such as personalizing dialogue systems. In an…

Large language models (LLMs) are recognized as systems that closely mimic aspects of human intelligence. This capability has attracted attention from the social science community, who see the potential in leveraging LLMs to replace human…

As LLMs (large language models) are increasingly used to generate synthetic personas particularly in data-limited domains such as health, privacy, and HCI, it becomes necessary to understand how these narratives represent identity,…

The emergence of Large Language Models (LLMs) has revolutionized Conversational User Interfaces (CUIs), enabling more dynamic, context-aware, and human-like interactions across diverse domains, from social sciences to healthcare. However,…

Artificial Intelligence (AI) and large language models (LLMs) are increasingly used in social and psychological research. Among potential applications, LLMs can be used to generate, customise, or adapt measurement instruments. This study…

Are large language models (LLMs) biased in favor of communications produced by LLMs, leading to possible antihuman discrimination? Using a classical experimental design inspired by employment discrimination studies, we tested widely used…