Related papers: PriveShield: Enhancing User Privacy Using Automati…
While web agents gained popularity by automating web interactions, their requirement for interface access introduces significant privacy risks that are understudied, particularly from users' perspective. Through a formative study (N=15), we…
People are becoming increasingly concerned with their online privacy, especially with how advertising companies track them across websites (a practice called cross-site tracking), as reconstructing a user's browser history can reveal…
Targeted advertising has transformed the marketing landscape for a wide variety of businesses, by creating new opportunities for advertisers to reach prospective customers by delivering personalised ads, using an infrastructure of a number…
Profiling users for the purpose of targeted advertisements or other kinds of personalization is very popular on the internet. But besides the benefits of individually tailored news feeds and shopping recommendation research has shown that…
Retargeting ads are increasingly prevalent on the Internet as their effectiveness has been shown to outperform conventional targeted ads. Retargeting ads are not only based on users' interests, but also on their intents, i.e. commercial…
Our ability to control the flow of sensitive personal information to online systems is key to trust in personal privacy on the internet. We ask how to detect, assess and defend user privacy in the face of search engine personalisation? We…
To what extent are users surveilled on the web, by what technologies, and by whom? We answer these questions by combining passively observed, anonymized browsing data of a large, representative sample of Americans with domain-level data on…
Companies that have an online presence-in particular, companies that are exclusively digital-often subscribe to this business model: collect data from the user base, then expose the data to advertisement agencies in order to turn a profit.…
Browser fingerprinting is a growing technique for identifying and tracking users online without traditional methods like cookies. This paper gives an overview by examining the various fingerprinting techniques and analyzes the entropy and…
Several studies have been conducted on understanding third-party user tracking on the web. However, web trackers can only track users on sites where they are embedded by the publisher, thus obtaining a fragmented view of a user's online…
Free content and services on the Web are often supported by ads. However, with the proliferation of intrusive and privacy-invasive ads, a significant proportion of users have started to use ad blockers. As existing ad blockers are radical…
In the landscape of application ecosystems, today's cloud users wish to personalize not only their browsers with various extensions or their smartphones with various applications, but also the various extensions and applications themselves.…
Recent works showed that websites can detect browser extensions that users install and websites they are logged into. This poses significant privacy risks, since extensions and Web logins that reflect user's behavior, can be used to…
To protect users' privacy, legislators have regulated the usage of tracking technologies, mandating the acquisition of users' consent before collecting data. Consequently, websites started showing more and more consent management modules --…
Today's massive scale of data collection coupled with recent surges of consumer data leaks has led to increased attention towards data privacy and related risks. Conventional data privacy protection systems focus on reducing custodial risk…
The overturning of the Internet Privacy Rules by the Federal Communications Commissions (FCC) in late March 2017 allows Internet Service Providers (ISPs) to collect, share and sell their customers' Web browsing data without their consent.…
This articles surveys the existing literature on the methods currently used by web services to track the user online as well as their purposes, implications, and possible user's defenses. A significant majority of reviewed articles and web…
Third-party tracking is common on almost all commercially operated websites. Prior work has studied in detail the extent of third-party tracking on the web, detection of third-party trackers, and defending against third-party tracking.…
User profiling is crucial in providing personalised services, as it relies on analysing user behaviour and preferences to deliver targeted services. This approach enhances user experience and promotes heightened engagement. Nevertheless,…
User profiling is a critical component of adaptive risk-based authentication, yet it raises significant privacy concerns, particularly when handling sensitive data. Profiling involves collecting and aggregating various user features,…